ADRIAN GONSALVES
Germantown
Summary
Results-driven business leader prepared for role with robust history of steering companies toward success and fostering culture of excellence. Known for collaborative leadership approach that aligns teams with organizational objectives and drives performance. Adept at navigating complex challenges, fostering innovation, and ensuring adaptability to evolving market conditions, with focus on strategic planning and operational excellence.
Overview
8
8
years of professional experience
Work History
CEO
Straw Hat Marketing
02.2024 - Current
- Provided B2B lead generation solutions for home-service business owners through data-driven Google Local SEO strategies.
- Designed acquisition systems similar to SaaS GTM frameworks — including ICP development, keyword targeting, and conversion-optimized funnels.
- Generated consistent inbound leads for clients, improving their booking rates and revenue performance.
- Acted as a fractional SDR/marketing strategist by analyzing traffic sources, pipeline metrics, and campaign ROI.
- Built automated workflows and reporting dashboards that mirror modern SaaS marketing-to-sales handoff structures.
CEO
Quality Maids LLC
10.2022 - Current
- - Provide residential cleaning services to clients
- - Management of a 20 team cleaning crew
- - Run sales and marketing campaigns to generate leads
Chief Financial Officer
Gilly's Craft Beer and Fine Wine
05.2024 - 10.2025
- Directed all financial operations for a multi-unit retail bar and craft beer business generating $100K+ monthly revenue.
- Implemented POS analytics, cost-control systems, and forecasting models similar to SaaS FP&A processes.
- Leveraged data insights to optimize pricing, inventory turnover, and profit margins — improving EBITDA and cash flow.
- Enhanced financial reporting accuracy and used metrics-based decision making that aligns with SaaS revenue intelligence principles.
- Collaborated cross-functionally with operations, vendors, and marketing to support scalability and growth planning.
Business Development Representative
Zoovu
03.2022 - 09.2023
- - Gain interest through tailored outbound cold calls, emails, and multi touch campaigns to generate qualified pipeline in net new accounts
- - Improved cold call conversion rate from 2.7% to 4.4% while making a minimum of 80 calls per day
- - 100% quota achievement of scheduling meetings and growing new business over past 9 months. Some months were over 100%.
- - Consultative approach to developed relationships with VPs and C-level executives of companies with at least 1000+ employees
- - Brought valuable insight to the team
- - Booked most of meetings with Enterprise level companies: John Deere, Claire's, Lowes, Konica Minolta, New Balance, Becton Davidson, GAF and plenty more
- - Proficient in handling many cold calling and email objections
- - Experienced in Outreach, Apollo.io, and Salesforce
Self-Employed
Real Estate Wholesaler
01.2021 - 01.2023
- - Closed 8 real estate wholesale deals
- - Negotiated price with sellers and buyers
- - Built client relations and pipeline through marketing campaigns and cold calling
- - Dealt with property owners in distressed situations and provided them exit solutions
- - Managed and trained cold callers to pre-qualify prospects
- - Used Podio CRM software to keep pipeline updated and organized
Specialist
Apple
04.2018 - 05.2021
- - Exercised versatility in fast-paced, agile work environments
- - Sales and technical support
- - Daily customer engagement
- - Educating clients about products and solutions
- - Presenting the best and most efficient solution to clients
- - Being able to discharge unsatisfied clients and have them walk away with the right solution
Skills
- Client Service
- Outreach
- Apolloio
- B2B and B2C sales
- Building rapport with prospects
- Overcoming sales objections
- Lead campaign management
- Salesforce
- Cold calling
- Management of employees
- Effective decision making
- Operational excellence
- Customer focus
- Strategic visioning
- Crisis management
- Global perspective
- Financial acumen
- Talent development
- Digital transformation
- Succession planning
- Client relationship building
- Sustainable business models
- Negotiation
- Relationship and team building
- Leadership and people development
- People and culture
- Client engagement
- Operations management
- Business development
Timeline
Chief Financial Officer
Gilly's Craft Beer and Fine Wine
05.2024 - 10.2025
CEO
Straw Hat Marketing
02.2024 - Current
CEO
Quality Maids LLC
10.2022 - Current
Business Development Representative
Zoovu
03.2022 - 09.2023
Self-Employed
Real Estate Wholesaler
01.2021 - 01.2023
Specialist
Apple
04.2018 - 05.2021