Overview
Work History
Education
Skills
Timeline
Generic

Alec Wallace

Baltimore

Overview

9
9
years of professional experience

Work History

Territory Sales Manager

Celsius Holding inc
05.2024 - Current
  • Working with our distributor to sell incremental cases and develop new and existing business across various retail channels, including Grocery, Convenience, and Food Service
  • Participate in local field sales strategy, planning, and execution of key initiatives at 12-15 stores per day
  • Conduct account audits, identify opportunities, and track results using our Field Sales selling CRM application
  • In this position, the successful candidate will execute the Celsius 'perfect store' sales plan within the assigned market, focusing on expanding SKU distribution, optimizing shelf space, executing promotions, and placing brand collateral at retail locations
  • Participating in distributor route rides, market blitzes, and local key account calls as needed, while maintaining ongoing communication with assigned Distributor Partners regarding sales, marketing, and executional opportunities
  • Additionally, the Territory Sales Manager will assist the District and/or Regional Sales Manager with various duties, participate in weekly sales performance reviews, and meet assigned daily, weekly, monthly, and quarterly KPI requirements
  • Execute the Celsius 'perfect store' sales plan within the assigned market
  • Attain expanded SKU distribution, shelf space, promotional execution, displays, and brand collateral placement at retail
  • Participate in distributor route rides, market blitzes, and local key account calls as required
  • Provide ongoing communication on sales, marketing, and executional opportunities with assigned Distributor Partners
  • Assist District and/or Regional Sales Manager with other duties as assigned
  • Participate in weekly sales performance reviews and planning calls outlining objectives, results, opportunities, and initiatives
  • Meet assigned daily/weekly/monthly/quarterly KPI requirements

Field Sales Representative

Fiji Water
02.2024 - 05.2024
  • Selling Fiji Water and other products in retail stores
  • Merchandising products in top chain accounts
  • Upselling Fiji Water and other products
  • Identifying issues and recommending solutions
  • Traveling to trade shows, sales meetings, and the corporate office

Territory Sales Representative

Monster Energy
12.2020 - 02.2024
  • Focus against sales distribution goals, grow MEC space in retail outlets, and increase points of interruption
  • Support Sales efforts with constant communication via app- based tools
  • Build and Strengthen route level relationships in Nielsen measured accounts
  • Verify and ensure completion of the executional elements agreed to in the MEC/distributor commercial plans
  • Support Sales efforts with constant communication via app- Base tools

Manager

Merritt Clubs
04.2016 - 12.2020
  • Primary responsibilities are to provide energy, motivation, leadership, career and educational guidance to all staff, driving revenue and sales and ensuring the operational standards of the club and member experience are met
  • To steadily and appropriately escalate our consistently high standards of customer service and member engagement, while growing the business
  • Managers are expected to interact and offer feedback to staff and management with the intent of helping the company reach our goals and providing added value to our members and guest

Marketing Associate

Monster Energy
02.2017 - 02.2020

Actively generate trial of Monster Energy through guerrilla sampling

Approach consumers who “need” energy and generate trial


Distribute Monster gear as required to consumers to

Ensure professionalism, exceptional communication, and proactive interactions with consumers

Education

Business -

Towson University
Towson, MD
06.2016

High school or equivalent -

Loch Raven High School
Towson, MD
05.2013

Skills

  • Sales software proficiency
  • Power BI
  • VIP KARMA
  • Territory Management
  • Microsoft Word
  • Microsoft PowerPoint
  • Excel
  • Growth Mindset
  • Customer Relationship Management

Timeline

Territory Sales Manager

Celsius Holding inc
05.2024 - Current

Field Sales Representative

Fiji Water
02.2024 - 05.2024

Territory Sales Representative

Monster Energy
12.2020 - 02.2024

Marketing Associate

Monster Energy
02.2017 - 02.2020

Manager

Merritt Clubs
04.2016 - 12.2020

Business -

Towson University

High school or equivalent -

Loch Raven High School
Alec Wallace