Amy Drerup
NEA Member Benefits
Germantown
2027
years of professional experience
Results-driven marketing leader with experience across financial products, member engagement, and cross-channel promotions. Recognized for clear strategic communication, effective partner relationship management, and consistent reporting that supports better decisions, stronger launches, and improved campaign outcomes.
Work History
Senior Marketing Specialist
8 Years 4 Months- Consistently grew participation in several financial product lines for both NEA and SEIU membership organizations.
- Played a key role in the successful omni-channel experience for the personal loan product, with personalized version of the website and consistent messaging across direct mail, email, and web channels.
- Developed and presented annual marketing strategies and budgets to executive management team.
- Consistently completed details reporting and analysis of marketing campaigns to learn from results and optimize messaging as well as marketing segmentation.
- Completed multiple successful new product marketing launches.
- Additional Experience with marketing of travel and discount products
Marketing Specialist
3 Years 7 Months- Developed integrated marketing campaigns supporting member acquisition and retention initiatives.
- Managed email, digital, and print content for member benefit promotions.
- Analyzed campaign performance to refine messaging, segmentation, and channel mix.
- Coordinated marketing calendar across multiple teams to ensure optimal member experience and contact management.
- Developed comprehensive marketing strategies for new product launches
Marketing Coordinator
4 Years 7 Months- Supported execution of multi-channel marketing campaigns supporting member engagement and benefits promotion.
- Reviewed marketing collateral for brand consistency, accuracy, and compliance alignment.
- Partnered with vendors and internal teams to execute print and digital promotions.
- Coordinated marketing calendar across multiple teams to ensure member experience was optimized
- Created multiple sets of digital documents to organize assets, including company logo artwork and corporate collateral, as well as comprehensive guide to current products offered and prior products.
Product Management Assistant
8 Years 2 Months- Supported the product management team in review and execution of product marketing campaigns.
- Resolved escalated member concerns, advocating on their behalf with outside product partners.
- Tracked department invoices and spending and provided comprehensive reporting.
- Provided general administrative support for the department.
Early Career
- Formatted and prepared resumes for a technical staffing firm.
- Demonstrated respect, friendliness, and willingness to help wherever needed.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
Education
Bachelor of Science - Marketing
Skills
Campaign management
Product launches
CRM management
Customer segmentation
Market segmentation
Analytics
Partner relationship management
Timeline
Senior Marketing Specialist
NEA Member Benefits
06.2018 - CurrentRead More
Marketing Specialist
NEA Member Benefits
11.2014 - 06.2018Read More
Marketing Coordinator
NEA Member Benefits
04.2010 - 11.2014Read More
Product Management Assistant
NEA Member Benefits
02.2002 - 04.2010Read More
Early Career
Telesec Corestaff
1997 - 02.2002Read More
University of Maryland, College Park
Bachelor of Science from Marketing
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