Andrei Haret

• Founded and ran the agency as CEO; acted as fractional CMO for B2B tech/SaaS clients and owned GTM, paid media, and pipeline delivery across Google/LinkedIn/Meta/Bing.
• Delivered end‑to‑end funnel: ICP and messaging, offer design, landing/CRO, tracking, and revenue reporting; partnered tightly with sales leadership.
• Standardized audit and experimentation frameworks to identify waste, reallocate spend, and compound wins via creative testing and offer iteration.
• Built case study and testimonial workflows; instituted OKRs and weekly revenue reviews.
• Built and mentored a 7-person growth team; collectively managed up to $1M/month in ad spend.

WooCommerce extension brand focused on subscription revenue growth.

• Led GTM and demand generation: positioning, pricing, paid acquisition, content, and partner ecosystem development.
• Established analytics, trials→paid conversion tracking, and customer lifecycle programs to improve activation and retention.

Remote B2B consulting engagements across two tech companies.

• Led brand repositioning and GTM narrative; clarified ICPs, value props, and offers.
• Built demand generation foundations: Google/LinkedIn ads, landing pages/CRO, email nurture, and website improvements.
• Implemented tracking and reporting: GTM/GA, CRM lifecycle (MQL→SQL), and Looker Studio dashboards for CAC/LTV visibility.
• Introduced Marketing–Sales SLAs and pipeline review cadence; mentored internal marketers and defined vendor scopes.

Global coffee franchise network (B2C + B2B/franchise development).

• Led the marketing organization (brand, growth, product marketing, CRM, digital); created the multi‑year brand and growth roadmap.
• Built franchise B2B lead funnel delivering 100+ qualified leads monthly via SEO/SEM, paid social, content, and email nurture.
• Developed the global marketing manual and enablement kit; launched international campaigns with central creative and paid media orchestration.

• CEO, Digital Lab/Vivaki (2016): Owned P&L, forecasting, and team development; oversaw performance across major accounts (Samsung, Coca‑Cola, Nestlé, Mondelez, etc.).
• Managing Director, Digital Lab/Vivaki (2015–2016): Ran operations, client service, and strategic programs; hired and led a 9‑specialist team.
• Digital Strategy Manager, Digital Lab/Vivaki (2014–2015): Planned and executed omnichannel digital campaigns, measurement, and optimization.

• Owned web and social channels, media planning/buying, and analytics; championed data‑driven marketing and CX improvements.
• TeliaSonera HQ project (2013, Stockholm): designed a measurement framework to benchmark social media ROI across channels; delivered implementation playbook and ROI calculator.

Early career: SEM/SEO and web management for international clients.