Summary
Overview
Work History
Education
Skills
Websites
Sales Leadership Highlights
Timeline
Generic

APRIL SCOTT

Laurel

Summary

Driving exponential growth through SaaS solutions, consultative sales, and enterprise innovation Growth-focused sales executive with distinguished experience driving innovative sales, marketing, and account management strategies. Tenacious sales hunter and proven success marketing and selling technical solutions (SaaS) to C-suite executives and Fortune 500 companies. Decisive, strategic leader with a talent for cold calling and client prospecting to grow market share and footprint. Known to drive synergies with teams and external partners or stakeholders to maximize profitability.

Overview

17
17
years of professional experience

Work History

Strategic Sales Executive

TRIMECH
10.2023 - Current
  • Orchestrate sales of SOLIDWORKS SaaS solutions PDM (Product Data Management) and PLM (Product Lifecycle Management ) Dassault CAD software, software training, and CPQ-configure price quote to substantial government contractors and agencies in the Maryland, DC, and Delaware region. Industries include Aerospace and Defense, Automotive, Education, Medical &Dental, Robotics, Transportation, and Government Agencies. Directly prospect and engage with C-level engineering executives at Fortune 500 corporations nationwide.
  • Achieved 100% of quota after just two months in the role, quickly rising to second top seller on the team.
  • Managed seamless implementation of video sharing platform for clients, earning high customer satisfaction.

Executive Account Manager (EAM)

PROS
06.2022 - 10.2023
  • Secured a pipeline of new business leads for a pricing optimization SaaS solution—leveraged account-based, targeted prospecting strategy to secure meetings. Work with an SDR and communicate with prospects daily.
  • Define a territory with a target list of 40 accounts, developing relationships with C-suite decision-makers at high-value companies including City Electric Supply, United Airlines, Apple, and Curtiss Wright.
  • Within a month, secured a $400,000 prospect meeting (City Electric Supply) with no warm lead-in
  • Introduced SalesLoft for monitoring metrics, KPI tracking, and pipeline management; opened the door to additional leads at Apple, Curtiss Wright, and City Electric Supply.

Senior Sales Executive / eLearning Consultant

ACENDRE
05.2020 - 05.2022
  • Led market research, prospecting, business development, and sale of Inquisiq customized eLearning platform. Provided support to the senior leadership team in formulating and executing sales strategies. Created compelling sales presentations
  • Top sales representative during tenure; closed first sale (Mac Tools) within one month of initial prospect outreach.
  • Hand-picked by VP of Marketing to develop aggressive Sales Team goals, best practices, and performance tracking.

Director of Nonprofit Development (Functionally Director of Sales Strategies)

GOOD360.ORG
10.2018 - 05.2020
  • With the most senior sales experience of all sales team members, developed new non-profit business partnerships across North America and grew the company’s network. Led inside sales team in prospecting and pairing major retailers with large non-profits to help companies more efficiently distribute excess or donated products and goods.
  • Consistently exceeded ambitious quotas by up to 50 percent, orchestrating successful partnerships with companies like Walmart and Grainger and non-profits including Mana Worldwide.
  • Spearheaded efforts to enter, establish, and grow the Canadian market through strategic redistribution programming
  • Devised and implemented a profitable strategy of targeting larger non-profits for the store matching program.

Field Sales Executive

GETTY IMAGES
02.2013 - 10.2018
  • Targeted and won new client accounts for stock photography marketing company. Built a network of potential and existing clients, created a referral pipeline, and capitalized on opportunities to increase sales revenue for a client portfolio comprised of US and Canadian Fortune 500 companies. Gathered and managed client requirements. Compiled, assessed, tracked, and reported on results; analyzed metrics and leveraged forecasts to meet goals.
  • Increased overall sales by 50% since initial hire after embracing the role recognized as the fastest-growing position
  • Requested by CEO, North America to sell complete products and services portfolio; delivered $1M in revenue YoY.
  • Cultivated the highest revenue-producing account, Carmax, in one year selling newly launched product.
  • Sole contributor to surpass quota and build sustainable business comprised of newly targeted business accounts.

Vice President of Sales

AMBROSE EMPLOYER GROUP (now TRINET)
08.2011 - 01.2013
  • Created and executed high-impact promotional initiatives to secure new contracts with small- to mid-sized companies across the DC, Virginia, and Maryland corporate marketplace. Used consultative selling to identify clients’ professional services requirements for payroll processing, healthcare benefits, and HR administration. Developed pipelines, created proposals, won contracts, and expanded account base.
  • Selected to single-handedly manage a 3-state territory with over $500k quota and define DC industry targets.
  • Secured the highest number of proposals amongst colleagues, outperforming peers while increasing revenue.
  • Utilized finely-honed cold calling and strategic sales skills to define and secure new territory.

Government Sales Executive

ORACLE
07.2010 - 06.2011
  • Charged with building business with state and local government account contracts as well as public and private universities to enhance the bottom line and increase revenue growth. Implemented strategic sales programs including weekly calls and interactions, personal meetings, and sales presentations geared toward offering features and benefits of proprietary hardware and software products and related end-user training services. Interacted with high-ranking executives including CTOs, VPs of Technology, and other key decision-makers with government agencies.
  • Ranked as #1 Sales Executive (12/2010) and increased territory sales by 15%.
  • Secured high-value contracts with leading agencies and institutions including a $100K contract with each Butler University and the University of Akron.
  • Oversaw administration of training plans to state agencies across Ohio, Michigan, and Indiana.
  • Leveraged business development and strategic client outreach skills to attain referrals from current clients.

Sales Executive

Bloomberg BNA SOFTWARE
10.2008 - 01.2010
  • Oversaw end-to-end management of long and complex sales cycles. Planned and executed sales strategy to build prospect base and increase market traction; conducted extensive cold contact and relationship development with 60+ prospects daily. Performed customer consultations and demonstrations for proprietary SaaS fixed asset management suite. Analyzed CRM data to ensure on-target sales closings. Orchestrated new client hand-offs to the Account Manager.
  • Conceived and implemented an effective, from-scratch sales methodology incorporating detailed target analytics to bolster revenue stream and increase new sales by 55% in the first year.
  • Penetrated and secured relationships with major accounts, including JPMorgan Chase, Hertz, and SAC Capital as well as CSC, a $1M account recognized as the largest in company history.

Education

M.S. - Finance

College for Financial Planning

B.A. - Psychology

Bowie State University

Skills

  • SaaS Sales & Market Expansion
  • Enterprise & Government Contracting
  • CRM Mastery: Salesforce, HubSpot, SalesLoft
  • Strategic Partnerships & Consultative Selling
  • PLM/PDM/CAD Product Expertise
  • Pipeline Development & Cold Outreach
  • Team Enablement & Onboarding

Sales Leadership Highlights

  • #1 Sales Executive at TriMech, Oracle, and Getty Images
  • Closed $1M+ deal with CarMax and top accounts including Apple, Walmart, JPMorgan Chase, and DoD
  • Introduced CRM tech and trained teams to scale outbound efforts (80+ daily contacts via SalesLoft)
  • Launched Canadian market at Good360 and exceeded quotas by up to 50%
  • Built sales methodologies and pipelines from scratch to tap new revenue streams

Timeline

Strategic Sales Executive

TRIMECH
10.2023 - Current

Executive Account Manager (EAM)

PROS
06.2022 - 10.2023

Senior Sales Executive / eLearning Consultant

ACENDRE
05.2020 - 05.2022

Director of Nonprofit Development (Functionally Director of Sales Strategies)

GOOD360.ORG
10.2018 - 05.2020

Field Sales Executive

GETTY IMAGES
02.2013 - 10.2018

Vice President of Sales

AMBROSE EMPLOYER GROUP (now TRINET)
08.2011 - 01.2013

Government Sales Executive

ORACLE
07.2010 - 06.2011

Sales Executive

Bloomberg BNA SOFTWARE
10.2008 - 01.2010

B.A. - Psychology

Bowie State University

M.S. - Finance

College for Financial Planning

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APRIL SCOTT