Aqysa Ashraf Mubaraz
PIKESVILLE,MD
Summary
Marketing professional with strong background in digital campaigns, content creation, and brand management. Proven track record in driving team collaboration and achieving measurable results. Adept in market research, SEO strategies, and social media engagement. Reliable and adaptable to evolving marketing needs.
Overview
5
5
years of professional experience
Work History
Marketing Associate
Dolbi Group US
01.2024 - Current
- Developed and implemented digital marketing strategies for home remodeling and maintenance services across residential and commercial sectors.
- Collaborated with design teams to produce visually engaging content for social media, highlighting renovation projects.
- Crafted persuasive ad copy for local outreach campaigns and seasonal service promotions.
- Managed SEO strategies and website updates to increase organic traffic and online visibility.
- Coordinated with sales and customer support teams to align messaging with customer needs and trends.
- Analyzed engagement metrics to refine strategies and enhance lead conversion rates.
- Built partnerships with local vendors and contractors for cross-promotional opportunities.
- Remote
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
- Implemented and supervised market research projects from start to finish with focus groups, surveys and interviews.
Marketing Associate
SHMA Consulting
11.2023 - Current
- Created and executed dynamic social media content strategies, guided by performance analytics.
- Oversaw website updates, collaborating with design teams to enhance user experience and visual appeal.
- Conceptualized and produced marketing videos for product launches and campaigns.
- Designed newsletters with compelling content and effective layouts to boost communication.
- Conducted in-depth market research and competitor analysis to inform marketing decisions.
- Coordinated with stakeholders to develop impactful marketing materials and brand assets.
- Ensured alignment between marketing initiatives and internal business objectives.
- Proposed innovative, trend-aligned strategies to improve brand engagement.
- Contributed to CSR, ICFR, and sustainability reports for key clients.
- Boosted brand visibility by developing and executing targeted marketing campaigns.
- Showcased market successes with compelling presentations for clients.
- Collaborated on creating content for company blog to drive organic traffic and boost search engines rankings.
Content Writer
Daraz
09.2022 - 02.2024
- Wrote SEO-optimized product descriptions and titles for private labels.
- Produced blogs on beauty, electronics, sports, fashion, and lifestyle categories.
- Completed SEO training to enhance search rankings and content visibility.
- Created ad copy for TikTok, Facebook, and Google Ads during promotional campaigns.
- Wrote an internal blog on digital marketing trends in Ontario.
- Developed WhatsApp marketing content for Pakistan and Bangladesh audiences.
- Improved content quality by conducting thorough research and incorporating industry trends.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Performed keyword research to optimize content for SEO.
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
- Developed content for variety of topics, ranging from technical to lifestyle, for multiple websites.
Digital Marketing Intern
CILET, IBA
10.2022 - 12.2022
- Managed and updated Kaydrive course sites for SSLA and SBS departments.
- Compiled case studies to support faculty research and academic development.
- Worked with teaching assistants to refine course outlines and teaching methods.
- Maintained and updated faculty profiles to ensure consistency across platforms.
- Developed LinkedIn captions to enhance faculty and institutional visibility.
- Participated in brainstorming sessions to generate innovative ideas for new marketing campaigns that resonate with target audiences effectively.
SEO Content Writer
Z&G Medias
05.2021 - 08.2021
- Produced SEO-driven blogs, articles, and taglines to improve website traffic.
- Conducted consumer research to inform content strategy and tone.
- Developed high-quality, plagiarism-free content for digital channels.
- Gained insight into content performance and audience engagement trends.
- Increased keyword rankings through diligent research and optimizing on-page elements.
- Created compelling meta descriptions and title tags to increase click-through rates from search engines.
- Collaborated closely with web developers during site redesigns or changes ensuring minimal impact on established SEO efforts while maintaining optimal usability standards.
Product Intern (Content)
Vertika Pakistan
09.2020 - 12.2020
- Curated and verified content from diverse sources for accuracy and relevance.
- Streamlined content entry and database management processes.
- Researched, edited, and proofread written material for clarity and impact.
- Assisted in editorial planning and content programming.
- Collaborated with design and animation teams to develop templates and schedules.
- Coordinated with tech and customer operations to improve content delivery.
- Supported product managers in identifying new content distribution strategies.
- Participated in brainstorming sessions with senior management, contributing innovative ideas that led to new product initiatives.
Education
Bachelors - Majors in Psychology and Minors in Marketing
Institute of Business Administration
01.2023
Intermediate - undefined
Aga Khan Higher Secondary School
01.2016
Matriculation - undefined
The Kehkashan School
01.2014
Skills
- Digital Marketing & Content Creation: SEO, Social Media Marketing, Email Marketing (Newsletters), Google & Facebook Ads, Market Research
- Creative & Visual Design: Canva for graphic design, branding, and content creation
- Analytical & Research Skills: Market analysis, consumer insights, and competitive research
- Technical Proficiency: MS Word, MS Excel, MS PowerPoint (for documentation, reporting, and presentations)
- Data Analysis & Interpretation: Experienced in SPSS and Stata for statistical analysis and business intelligence
- Project Management & Collaboration: Strong organizational skills, ability to manage multiple tasks efficiently, and effective cross-functional communication
- Self-Starter & Adaptability: Quick learner, proactive, and eager to take on diverse challenges
Timeline
Marketing Associate
Dolbi Group US
01.2024 - Current
Marketing Associate
SHMA Consulting
11.2023 - Current
Digital Marketing Intern
CILET, IBA
10.2022 - 12.2022
Content Writer
Daraz
09.2022 - 02.2024
SEO Content Writer
Z&G Medias
05.2021 - 08.2021
Product Intern (Content)
Vertika Pakistan
09.2020 - 12.2020
Intermediate - undefined
Aga Khan Higher Secondary School
Matriculation - undefined
The Kehkashan School
Bachelors - Majors in Psychology and Minors in Marketing
Institute of Business Administration
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