Ayana Harris

Managed the content creation and distribution of high-engagement twice-weekly newsletters.
Provided strategic planning support to the management team for major exhibit promotions and a critical organizational rebranding effort.

• Coordinated all logistics for professional networking and promotional events to enhance community engagement.
  
• Cultivated strategic alliances with external organizations to amplify the reach of social and cultural events.
  
• Developed a comprehensive strategic market plan outlining goals and positioning for the JMM exhibit program.
• Managed email marketing initiatives, ensuring timely delivery and relevance of content to target demographics.
• Tracked and reported on marketing campaign responses.

• Brand Management
• Established a strong brand identity across digital and physical touchpoints, guiding visual and messaging strategies.
• Creative Directed 10+ editorial photoshoots, ensuring alignment with brand narrative.
• Led the product lifecycle, collaborating with cross-functional teams to bring concepts to market.
• Produced high-quality digital content for social media (Instagram, TikTok) using Adobe Creative Suite, Canva, and video editing tools.
• Marketing, E-commerce, & Operations
• Drove e-commerce growth through SEO and digital marketing to enhance click-through rates and Google performance.
• Managed website development, focusing on user experience and technical performance.
• Streamlined operations by organizing tasks and leveraging Google Analytics and Mailchimp data for strategy.
• Coordinated supply chain logistics and built vendor relationships at fabric expos and trade events.
• Event & Financial Management
• Spearheaded event coordination for promotional activities, including a successful fashion event for 100+ guests.
• Developed strategic marketing promotions that increased attendance and brand exposure.
• Secured funding through grant writing, achieving approval for five+ grants.

• Conducted data analysis from over 50 member surveys.
• Analyzed building and staff operations to identify growth opportunities.
• Implemented creative solutions to optimize member satisfaction.
• Partnered with colleagues to plan economical improvements.

• Instructed over 10 students using sewing machines and tools safely and effectively.
• Encouraged peer-to-peer learning by facilitating group projects that required collaboration and problem-solving skills from all team members.
• Evaluated student progress, providing constructive feedback to enhance skills.
• Developed and implemented sewing curriculum for diverse skill levels, enhancing student engagement and learning outcomes.

• Motivated team of 8 to exceed performance goals.
• Recommended products that met customer needs.
• Utilized decision-making abilities to enhance store performance.
• Supervised payroll activities to maintain accuracy and compliance.
• Cultivated strong relationships with vendors to ensure the timely delivery of quality merchandise.
• Implemented process improvements that increased operational efficiency and reduced overhead costs.
• Analyzed sales trends to optimize product placement and maximize visibility.