Benjamin Dugan
Sales and marketing professional with robust experience driving impactful campaigns and strategies. Skilled in market analysis, digital marketing, sales and client relationship management. Known for strong team collaboration, adaptability, and delivering measurable results. Proven ability to thrive in dynamic environments and exceed expectations.
Work History
Sales and Marketing Coordinator
1 Year- Developed and executed marketing campaigns to enhance brand awareness and drive customer engagement.
- Seed-to-sale tracking: Monitoring every cannabis plant and product from initial growth to final retail sale.
- Compliance and enforcement: Providing the Maryland Cannabis Administration with real-time data to ensure operations follow state laws.
- Inventory and movement: Recording plant tagging, harvests, lab testing results, bulk processing, and licensed product transfers between businesses.
- Coordinated sales initiatives, ensuring alignment between marketing strategies and business objectives between Maryland Processors, Dispensary's, and Cultivation Licensees.
- Analyzed market trends to inform strategic decision-making and optimize product positioning.
- Managed social media platforms, creating content that increased audience interaction and reach at a retail and wholesale level.
Brand Ambassador
2 Years 10 Months- Increased positive word-of-mouth referrals through genuine, personalized customer interactions and excellent product knowledge.
- Enhanced brand recognition by executing promotional events and engaging customers with product demonstrations.
- Boosted sales through effective collaboration with store staff to promote products in high-traffic areas.
Server/Bartender/Manager
3 Years 1 Month- Conducted regular training sessions for internal teams on vendor management best practices, enhancing overall team efficiency and effectiveness.
- Coordinated regular vendor meetings to review performance data, identify areas of improvement, and develop action plans for continuous restaurant growth.
- Maintained accurate records of all transactions related to vendors including contracts, invoices, purchase orders, correspondence relating to negotiations or disputes in database systems.
Activations Manager
1 Year 11 Months- Spearheaded data collection and analysis for artist brand campaigns across platforms including TikTok, Instagram, Facebook, and YouTube, tracking audience engagement and growth metrics.
- Mentored junior staff, fostering skill development and promoting a culture of continuous improvement.
CBD Sales Representative
2 Years- Developed and nurtured relationships with new and existing customers, educating them on the benefits of SPacyCloud's premium CBD products.
- Conducted product demonstrations and provided personalized recommendations to increase customer satisfaction and drive sales growth.
Education
AA - Business Administration & Information Systems
AA - Music Technology
Skills
Languages
Timeline
Sales and Marketing Coordinator
Brand Ambassador
Server/Bartender/Manager
Activations Manager
CBD Sales Representative
Howard Community College
Howard Community College
COVER LETTER
I’m writing to express my interest in the Account Executive position at GTI.
I have a strong background in brand representation, vendor relations, and community engagement. I bring a dynamic blend of relationship-building, strategic thinking, and hands-on execution that aligns well with the demands of account management.
Throughout my career I have sharpened my ability to connect with customers through authentic one-on-one interactions and show a deep understanding of business relationships and menu knowledge. I take pride in enhancing brand visibility through promotional events, while also collaborating with retail/wholesale teams to drive sales in high-traffic environments. I have not only strengthened my communication skills, but also learned how to analyze/engage an audience and deliver measurable “See it all the way through” business results.
All crucial in managing client relationships effectively.
A significant aspect of my expertise lies in community outreach, brand growth and sales. I have had the pleasure of working with many MD Cannabis Licensees that are still asking me to come back because of my strong relationship building skills. I have negotiated contracts and implemented improvement strategies to ensure both internal teams and external vendors stayed aligned and informed. I also took initiative to lead training sessions, helping my team develop stronger product knowledge practices and boosting overall efficiency.
In addition to my professional experience, I bring a creative and people-first mindset shaped by my work in artist management as well as my unique journey as a professional bowler. Whether building cross-platform campaigns or connecting with diverse audiences, I’ve learned how to create genuine engagement and lasting impact.
I thrive in fast paced, ever moving environments and am excited to bring my diverse expertise in sales & marketing, customer relations, and brand strategy to GTI.
I look forward to the possibility of contributing to your team and would welcome the chance to discuss how my skills can support your goals.