Brad Watson
District Heights
Summary
Community management professional with 10+ years in multifamily housing, managing 800+ unit communities. Proven success driving NOI, reducing delinquency by 90%, and improving resident retention through strong leadership and operational discipline.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Assistant Community Manager
GREYSTAR
Washington
05.2024 - 01.2026
- Led daily operations for an 818-unit mixed-use community with 8 commercial spaces, establishing performance standards and ensuring operational efficiency, compliance, and resident satisfaction.
- Took ownership of delinquency strategy, reducing outstanding balances by over 90% ($1.6M to $120K) within 15 months through structured payment plans, resident negotiations, and coordination with legal counsel.
- Partnered closely with Community Manager to oversee financial performance, consistently achieving budgeted NOI through revenue optimization, disciplined rent collection, and expense oversight.
- Provided financial governance by reviewing monthly financial statements, approving credit card expenses, and managing invoice submissions to ensure accuracy, compliance, and timely client billing.
- Directed rental and utility billing processed to ensure accuracy, compliance, and timely revenue collection.
- Led lease renewal strategy and execution, driving a 66% resident retention rate through proactive outreach, timely offers, and resident-focused engagement.
- Established transparent communication standards regarding balances and account activity, reducing disputes and supporting on-time payments.
- Oversaw move-out and deposit refund processes, collaborating cross-functionally with Accounts Payable to resolve balances efficiently while protecting the resident experience.
Assistant Community Manager
CORTLAND
Arlington
02.2023 - 05.2024
- Supported daily operations for a 786-unit community, contributing to efficient workflows, resident satisfaction, and team alignment.
- Led daily team meetings to communicate operational priorities, performance updates, and resident service expectations.
- Managed rent collection, delinquency resolution, and eviction processing in compliance with legal and procedural standards.
- Partnered with accounting to oversee damages, fees, and reconciliations, ensuring financial accuracy and transparency.
- Drove resident retention by negotiating lease renewals and supporting occupancy goals of approximately 95%.
- Oversaw leasing operations, including tours, incentives, application review, and collaboration with marketing on virtual tours and online visibility.
- Produced month-end financial and experience reports and conducted weekly market surveys to inform leadership decisions and competitive strategy.
- Conducted weekly market surveys to maintain up-to-date knowledge of market conditions and competitor community activities.
Leasing Manager
CORTLAND
Arlington
07.2022 - 02.2023
- Led daily leasing operation for a 786-unit community, supporting acquisition and retention goals.
- Directed leasing workflows, assigned tours, and ensured consistent execution of leasing standards.
- Reviewed and approved applications, maintaining high resident selection standards.
- Audited lease files and move-in documentation to ensure compliance and readiness.
- Collaborated on weekly market surveys and pricing discussions to support leasing strategy.
Floating Leasing Consultant
GREYSTAR
03.2021 - 07.2022
- Led leasing efforts for a 786-unit, two-high-rise lease-up community, conducting strategic in-person and virtual tours to support stabilization.
- Engaged prospective residents through consultative leasing, responsive follow-up, and personalized apartment home recommendations to drive conversions.
- Negotiated rental rates and lease terms, contributing to the highest achieved rental rates in the Rosslyn, VA market, and earning the 2021 Greystar Lease-Up of the Year Award for Aubrey.
- Achieved 20% occupancy and fully leased an entire one-bedroom prior to office opening, operating from a temporary pre-leasing space during early construction phases.
- Conducted weekly market surveys to collect competitive data supporting pricing and leasing decisions.
Leasing Consultant
Saul Centers
02.2020 - 03.2021
Assistant Community Manager
Southern Management
03.2018 - 03.2019
Resident Services & Leasing Coordinator
Southern Management
02.2011 - 03.2018
Education
Bachelor of Arts - Communications Studies
Towson University
Towson, MDSkills
- Property management
- Lease renewals
- Rent collection
- Delinquency resolution
- Resident relations
- Financial governance
- Market analysis
- Customer relations
- Presentation skills
- Conflict management
- Presentation skills
- Presentation skills
Certification
- Dale Carnegie Advanced Sales
- Southern Difference Institute, Southern Management
Timeline
Assistant Community Manager
GREYSTAR
05.2024 - 01.2026
Assistant Community Manager
CORTLAND
02.2023 - 05.2024
Leasing Manager
CORTLAND
07.2022 - 02.2023
Floating Leasing Consultant
GREYSTAR
03.2021 - 07.2022
Leasing Consultant
Saul Centers
02.2020 - 03.2021
Assistant Community Manager
Southern Management
03.2018 - 03.2019
Resident Services & Leasing Coordinator
Southern Management
02.2011 - 03.2018
Bachelor of Arts - Communications Studies
Towson University