Brendan Woodard
Potomac
Summary
Building and Nurturing Long-Term Business Relationships based on Trust, Personal Integrity, and Exceptional Client Service Consultative Selling Skills Identifying Opportunities to Drive KPI's Deep Knowledge of Wine/Spirits and Commitment to Continued Education Using Data & Insights to Drive Results Persuasively Communicating Brand Story and Experience Business Acumen Prospecting Emotional Intelligence Attention To Detail, Executional Excellence Highly Motivated/Goal Driven Leveraging Technology to Manage Work and Deliver Results
Overview
11
11
years of professional experience
Work History
Sales Representative
Breakthru Beverage Group
Montgomery County
03.2025 - Current
- Represent key suppliers Gallo, Moet-Hennessy, Diageo, Tito's, William Grant, Brown-Forman, Wilson Daniels, Vineyard Brands, and Duckhorn with the top 200 ranked on-premise accounts in the Montgomery County territory.
- Establish new account placements, permanent menu placements, and backbar placements.
- Consult with buyers to create effective POS promoting happy hours, seasonal drink features, flight programs, and brunch specials.
- Work closely with suppliers and buyers to create successful wine and spirit pairing dinners at fine dining, craft cocktail, and country club accounts.
- Provide monthly wine and spirits education training for staff and guests at top priority accounts.
- Since starting position have consistently and significantly exceeded targets set by Gallo for account placements and new placements.
- Achieved 100% back-bar merchandising goals for Tito's and Gallo brands.
- Achieved 100% of targets for permanent menu placements.
- As an expert consultant to my clients, I consistently and creatively deploy my brand portfolio to address client problems/opportunities and cultivate additional account activations for these brands, such as community events featuring unique dining menus and wine/elevated cocktail pairings.
- My close collaboration with Supplier Market Managers during ride-with's enhances the results of these efforts.
- Exceeded targets on training at key accounts.
- By creating consistently impactful, targeted POS and integrating it with customized client training on how to sell brand, successfully drove significant sales and continued presence for suppliers' brands.
- Montgomery County Division (Control County), On-Premise, Full Book
Sales Consultant
Coastal Pacific Wine and Spirits, Division of Southern Glazer's Wine and Spirits (SGWS)
South Broward/North Dade Counties
07.2023 - 11.2024
- Represented Diageo and Moet-Hennessy wine and spirits brands with Publix and other food retailers in territory.
- Maximized presence - both quantity and quality-, sales (share and velocity), and growth of client categories and brands, most of which are leaders in their categories.
- Sold in new brands, expressions, and sizes, as well as branded merchandising.
- Led category resets in retailer's liquor stores.
- Achieved consistently strong sales results on both Diageo and Moet-Hennessy brands, e.g. in first year with company (also Diageo's fiscal year) achieved +17.1% sales growth for Diageo brands.
- Successfully executed supplier incentive to increase cold-box facings for Moet-Hennessy brands from 2 to 5 in every one of my Publix grocery stores and liquor stores.
- Successfully sold in and secured display placements for Diageo's quarterly Innovation Brand releases- a top priority for them.
- Position eliminated during major layoffs at Southern Glazer's this fall. Job loss not related to my performance.
- Chains Division, South Broward/North Dade Counties
- Identifying business opportunities, matching them for strategic fit to my brand portfolio, and creating and selling a plan that addresses the opportunity and builds customer and patron brand engagement are key areas of excellence for me.
- I combine them with my deep expertise in wine and spirits categories and brands and strong skills in consultative selling, including consistent application of my company's strategic selling approach, to build and steward plans that are a win for both my company and my retail customer.
- I also have a unique skill in authentically and persuasively communicating the brand stories for the products I represent.
Field Sales Representative - South Florida
BevStrat LLC
Ft Lauderdale
10.2022 - 04.2023
- Role in South Florida territory included account prospecting, presenting brands/products and promotions, training accounts' employees, conducting tastings, etc.
- Represented brands such as Vice (RTD cocktail) & Origen Holistic Spirits (Vodka).
- Cultivated partnerships with key on- and off-premise customers.
- Resulted in multi-case sales and enhanced merchandising opportunities for client brands.
- In spring, 2023 received excellent performance review, based heavily on direct input from brand clients.
- Partnered with Origen/Holistic Spirits to build growth foundation for Origen brand in SOFL: providing informative briefings, collaborating on marketing strategy, cultivating/leveraging relationship with a potential prestige client, and flawless execution on products and merchandising sell-in.
- Provides executional support for a select group of new adult-beverage brands.
Merchandising Manager/Sales Associate
Primo Liquors, Fine Wine, and Cigars
Ft Lauderdale
11.2018 - 10.2022
- Worked primarily at the flagship store in Ft Lauderdale.
- Consistently provided customers with 'above-and-beyond' service in all aspects of the sales process, while ensuring that they considered items with high profit margins.
- Consistently top-notch feedback from customers to owner about my service and product knowledge.
- A prestige chain in Broward County, FL distinguished by commitment to customer experience/value and professional management.
Uber Driver
Uber
Ft Lauderdale
04.2018 - 11.2018
Assistant Store Manager
Ocean Wine & Spirits
Ft Lauderdale
09.2017 - 04.2018
Shift Manager
Crown Wine and Spirits
Ft Lauderdale
05.2015 - 09.2017
Education
Bachelor of Science - Hospitality Administration/ Management
Florida International University
Miami, FL12-2015
WSET LEVEL 2 WINES CERTIFIED -
Napa Valley Wine Academy
Napa, CASkills
- Business relationship management
- Consultative selling
- KPI opportunity identification
- Wine and spirits expertise
- Commitment to education
- Data-driven decision making
- Brand storytelling
- Business acumen
- Prospecting techniques
- Emotional intelligence
- Attention to detail
- Execution excellence
- Motivation and drive
- Goal orientation
- Technology utilization for results
Timeline
Sales Representative
Breakthru Beverage Group
03.2025 - Current
Sales Consultant
Coastal Pacific Wine and Spirits, Division of Southern Glazer's Wine and Spirits (SGWS)
07.2023 - 11.2024
Field Sales Representative - South Florida
BevStrat LLC
10.2022 - 04.2023
Merchandising Manager/Sales Associate
Primo Liquors, Fine Wine, and Cigars
11.2018 - 10.2022
Uber Driver
Uber
04.2018 - 11.2018
Assistant Store Manager
Ocean Wine & Spirits
09.2017 - 04.2018
Shift Manager
Crown Wine and Spirits
05.2015 - 09.2017
Bachelor of Science - Hospitality Administration/ Management
Florida International University
WSET LEVEL 2 WINES CERTIFIED -
Napa Valley Wine Academy