Brianna Horton

7 Bucks A Pop

01.2021 - Current

Developed and executed marketing campaigns that led to product sell-outs within an hour, significantly increasing revenue and customer engagement.
Created and maintained brand consistency across websites, social media channels, and product packaging, enhancing customer recognition and loyalty.
Designed eye-catching company merchandise including shirts, pins, and stickers, aligning with brand identity and appealing to the target market.
Managed and optimized marketing schedules for social media, email marketing, and product launches, ensuring timely and effective promotion.
Produced motion graphics and product highlight videos, enhancing customer understanding of product features and driving interest in new launches.
Designed booth concepts and exhibit displays used in Comic Con events, ensuring brand presence and engaging potential customers at key industry conventions.
Collaborated with external brands and partners to create co-branded marketing materials, effectively leveraging both brands’ audiences and driving mutual growth.
Conducted data analysis to evaluate the success of marketing campaigns and refine strategies, increasing conversion rates and engagement across platforms.

Summary