CHRISTOPHER MOREA
Baltimore,MD
Summary
Product marketing leader with 20+ years experience launching differentiated technical consumer products across global portfolios. Deep expertise translating innovation into compelling consumer narratives—from positioning and messaging architecture through end-to-end GTM execution across major retail and e-commerce channels—including building BLACK+DECKER’s first dedicated Product Marketing function from the ground up. Proven track record revitalizing underperforming businesses, launching award-winning products, and building operating discipline in complex organizations. AI-forward operator leveraging generative AI to accelerate analysis, strategy, and decision quality.
Overview
19
19
years of professional experience
1
1
Certification
Work History
Director of Product Management & Marketing | BLACK+DECKER Floorcare
STANLEY BLACK & DECKER, Inc.
Towson, MD
01.2023 - 01.2026
- Own global product and portfolio strategy, leading cross-functional Product and Product Marketing teams across a full NPI lifecycle—from insight and roadmap definition through positioning, launch, and in-market optimization.
- Built BLACK+DECKER’s first dedicated Product Marketing function—establishing launch readiness infrastructure, messaging frameworks, and cross-functional GTM alignment across retail and e-commerce.
- Lead end-to-end launch strategy for NPI programs: define target audiences, develop positioning and value proposition architecture, and translate product innovation into commercial tools—including messaging frameworks, sales scripts, and product knowledge decks—for retail partner execution at Walmart, Target, Kohl’s, and Amazon.
- Owned customer-facing commercial narrative for major retail merchant engagements — translating technical product specs into clear consumer benefit stories — securing exclusive new product placement at Walmart and driving the first positive sell-through in four years.
- Reversed a -13.8% category decline in 2024 to flat in 2025, with three new product launches projected to deliver $8.5M in incremental sales and +5.1% growth in 2026 — driven by sharper positioning, focused SKU strategy, and launch execution.
- Integrated generative AI across the product marketing lifecycle — from competitive and consumer analysis through messaging development and launch planning — reducing time-to-market by ~20% and improving decision quality.
Director of Category Management | Enterprise Assignment
STANLEY BLACK & DECKER, Inc.
Towson, MD
01.2024 - 01.2024
- Selected to lead the enterprise-level revitalization of the BLACK+DECKER business—one of the company’s most complex and underperforming global units—with responsibility spanning four product verticals.
- Led an integrated enterprise growth strategy across product, sourcing, marketing, and sales, assembling a global cross-functional task force to reposition BLACK+DECKER as a core corporate brand and deliver a multi-year plan for executive and Board review.
- Redefined the enterprise product roadmap and investment model to align with corporate priorities, balancing near-term category stabilization with longer-term growth initiatives and resource planning.
- 2024 (Short-Term Assignment)
Group Product Manager
DEWALT / BLACK+DECKER
Towson
01.2017 - 01.2023
- Established product discipline within the BLACK+DECKER consumer portfolio by implementing formal development processes, role clarity, and structured decision-making across the Floorcare category.
- Embedded an end-user-first product approach through primary research, strengthening roadmap prioritization, product relevance, and launch readiness.
- Owned product strategy for DEWALT cordless construction nailer platforms, balancing performance, ergonomics, reliability, and margin in close partnership with Engineering and Commercial teams.
- Led development and launch of the world’s first cordless roofing nailer, delivering award-winning innovation that drove 20% global subcategory growth and 66% POS growth at top retailers.
- BLACK+DECKER (2021-2023)
- DEWALT (2017-2021)
Senior Product Manager | Assistant Product Manager | Event Marketing Manager
STX, LLC.
Baltimore, MD
01.2007 - 01.2017
- Led product and category strategy for STX’s largest and most profitable business, contributing to sustained 20% annual growth over five years.
- Served as lead product owner for Nike-branded lacrosse hard goods within a licensed partnership, defining positioning, portfolio strategy, and execution.
- Co-invented and patented All Climate Performance (ACP) technology, adopted across multiple product platforms.
- A leading branded sporting goods manufacturer and NIKE licensee for lacrosse and field hockey equipment
Education
Master of Business Administration - Business & Management
LOYOLA UNIVERSITY MARYLAND
Baltimore, MD2014
Bachelor of Arts - History
CORNELL UNIVERSITY
Ithaca, NY2003
Skills
- Product Strategy & Innovation Leadership
- Product Launch & Go-To-Market Strategy
- Positioning & Messaging Architecture
- Consumer & Competitive Intelligence
- Cross-Functional Team Leadership
- Portfolio & Category Management
- Operating Model & Process Design
- AI-Enabled Strategy & Analysis
Websites
Certification
- Product Marketing Core Certification - Product Marketing Alliance
- Generative AI Certifications - IBM & Starweaver (Applications, Product Management & Innovation)
Timeline
Director of Category Management | Enterprise Assignment
STANLEY BLACK & DECKER, Inc.
01.2024 - 01.2024
Director of Product Management & Marketing | BLACK+DECKER Floorcare
STANLEY BLACK & DECKER, Inc.
01.2023 - 01.2026
Group Product Manager
DEWALT / BLACK+DECKER
01.2017 - 01.2023
Senior Product Manager | Assistant Product Manager | Event Marketing Manager
STX, LLC.
01.2007 - 01.2017
Master of Business Administration - Business & Management
LOYOLA UNIVERSITY MARYLAND
Bachelor of Arts - History
CORNELL UNIVERSITY
PATENTS & INTELLECTUAL PROPERTY
- All Climate Performance (ACP) Patent | Co-Inventor | US 9050505
- Patented performance material improving equipment consistency across variable environmental conditions.