Christopher Nissley
Glen Burnie
Summary
Dynamic leader with a proven track record at 724 Exteriors LLC, adept in business development and strategic planning. Excelled in leadership team building and sales presentations, driving revenue growth and expanding market opportunities. Demonstrated expertise in customer service and performance management, achieving significant sales awards and enhancing company performance.
Overview
20
20
years of professional experience
Work History
President
724 Exteriors LLC
11.2023 - Current
- Hired and managed employees to work in sales positions. Created the presentations and implemented a custom "pitch". Trained salesman directly to prepare for "in-home" call with "one-day close".
- Increased customer satisfaction through continuous improvement initiatives and excellent customer service. Direct follow up before, during, and after the install process.
- Managed companies online reputation with SEO, review sites, directory submission, etc.
- Enhanced company performance by implementing strategic plans and overseeing daily operations.
- Managed data through third party software. Used the metrics from said software to determine "customer cost per acquisition". Used that data to set marketing budgets and track ROI.
- Drove revenue growth by expanding product offerings and identifying new market opportunities.
- Set up direct marketing campaigns such as; remote telemarketing (see next bullet point), canvassing, geo-targeted ads online, social media contests, etc.
- Set up a remote Call Center utilizing oversea employees to keep costs down. Leveraging the highest quality consumer data to implement appointment setting campaigns.
- Complete monthly P & L's.
- Initiate and manage install process of our products and services.
- Get clients approved for financing and execute the agreement documents as a third party with client and banking institution.
President
Knockout Fitness
03.2011 - 11.2023
- Monitored financial performance and implemented measures to enforce compliance with budgetary standards.
- Hired and trained staff members.
- Worked with marketing sub-contractors such as; influencers, event coordinators, online ad consultants, content creators, and business affiliates from same industry.
- Track and evaluate all relevant data and performance metrics. For example, return of investment on various marketing campaigns, average lifetime value of average client, delinquent rates, the relationship of "clicks" to "opt-ins" then "opt-ins" to "hot leads" and finally the conversion rate of "hot leads" to "residual client".
- Monitored key business risks and established risk management procedures.
- Analyzed industry trends and tracked competitor activities to inform decision making.
- Complete P&L's.
- Train clients and run fitness classes.
- Manage overall well being of facility, staff, business reputation, budget, and obligations.
- Expanded access to quality healthcare by advocating for comprehensive healthcare reform.
Managing Partner
Cornerstone Renovations Inc.
03.2006 - 01.2011
- Acquired a Maryland Home Improvement License.
- Wrote a business plan and set forth start-up costs. Laid out monthly & yearly business expenses as guidelines. Predicted 1 year/5 year revenue projections. implemented business plans and optimized as we moved forward.
- Negotiated high-value contracts with clients, securing profitable partnerships for the company.
- Established and implemented business procedures and process improvements.
- Mentored junior staff members, resulting in a more cohesive team and increased overall performance.
- Fostered relationships with sub-contractors and made sure we were compliant with Maryland state law and tax code.
- Managed a marketing and sales staff. Held daily meetings for accountability and motivation.
Sales Rep
Homefix Corporation
01.2005 - 12.2005
- Increased sales revenue by identifying and targeting high-potential accounts. Often created appointments through self-generated leads.
- Ran 1-2 sales calls daily.
- Developed an maintained a positive rapport with clients I sold.
- Attended daily sales meetings and quarterly sales training.
- Won multiple awards for salesman of the month (in a company with 60+ salesman).
- Often wrote $100,000+ in net sales contracts each month.
Education
No Degree - Business Management
Catonsville Community College
Catonsville, MD04-2004
High School Diploma -
Lansdowne High School
Halethorpe, MD06-2002
Skills
- Leadership team building
- Business development expertise
- Customer service
- Strategic planning skills
- Lead prospecting generation
- Executive performance management
- Sales presentations
- Sales and marketing
Awards
Homefix Corp 2005: Four time salesman of the month (as a nineteen year old first year sales rep among 60+ sales staff).
Homefix Corp 2005: #1 Sales team in 2005 company wide.
Cornerstone Renovations Inc. 2007-20011: A+ Rating with Better Business Bureau.
Knockout Fitness 2014: Voted Best Gym in Baltimore by Baltimore Magazine.
Knockout Fitness 2015: Voted Best Personal Trainer & Best Group Training by Baltimore Magazine.
724 Exteriors LLC 2023-2024: a+ Rating with Better Business Bureau.
724 Exteriors LLC 2024: Perfect review score across all online platforms.
Timeline
President
724 Exteriors LLC
11.2023 - Current
President
Knockout Fitness
03.2011 - 11.2023
Managing Partner
Cornerstone Renovations Inc.
03.2006 - 01.2011
Sales Rep
Homefix Corporation
01.2005 - 12.2005
No Degree - Business Management
Catonsville Community College
High School Diploma -
Lansdowne High School
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