Citlalli Daniela Huerta González
Clarksburg
Summary
Results-driven Enterprise Sales Professional with expertise in developing strategic client relationships and leading impactful sales initiatives. Proficient in communication, negotiation, and problem-solving, with a proven ability to deliver comprehensive solutions that exceed targets. Strong focus on fostering team collaboration and adapting to evolving client needs.
Overview
15
15
years of professional experience
Work History
Enterprise Account Director
Parsable, CAI
04.2023 - Current
- Developed strategic account plans to enhance client engagement and retention.
- Led cross-functional teams to align solutions with enterprise client needs.
- Cultivated relationships with C-suite executives to drive revenue growth.
- Implemented innovative sales strategies that improved market penetration.
- Led contract negotiations to secure favorable terms for the company while meeting client expectations for service delivery outcomes.
- Expanded market presence within assigned territory through targeted prospecting efforts and strategic networking events.
Senior Implementation Consultant
Parsable
05.2019 - 04.2023
- Secured major account expansion, increasing revenue from $288k to $1.2M annually.
- Presented complex technical concepts to non-technical stakeholders, bridging communication gaps and driving informed decision-making.
- Led cross-functional teams to design and implement tailored software solutions for diverse client needs.
- Analyzed client requirements to develop strategic project roadmaps, ensuring alignment with business objectives.
Strategic Projects Manager PMO Caribbean
Unilever
12.2016 - 05.2019
- Achieved growth and GM% improvement through strategic project coordination across Caribbean countries.
- Led restructuring projects in Mexico and Dominican Republic, aligning 80+ personnel with Unilever strategy.
- Designed supply chain flow, optimizing product supply for Caribbean market needs.
- Delivered two major projects, yielding 11M€ and 7.5M€ NPV with substantial GM% improvement.
- Executed factory and distribution center closures, reducing complexity and enhancing iGM%.
- Developed supply strategy for Cuba, projected to generate 80M€ NPV over 30 years.
Industrial Performance Manager
Unilever
04.2016 - 12.2016
- Achieved production standards by managing and maintaining Unilever Good Manufacturing Practices.
- Reduced supply chain inefficiencies through coordinated end-to-end project management.
- Ensured master data consistency to analyze production cost losses in key categories.
- Prioritized projects with factory leaders to meet forecasted volume and service levels.
- Optimized capacity planning and scheduling using Industrial Performance Methodology insights.
Supply Planning Coordinator Deodorants Category
Unilever
08.2015 - 04.2016
- Plan the short- and long-term planning to satisfy Aerosol requirements for North America, Mexico and Middle Americas demand.
- Responsible on material's request plan in suppliers to achieve the plan for 18 months forward.
- Control, manage and follow up the production performance and stock model in suppliers.
- Analyze capacity requirements according with demand based on 18 months forward scenario
- To ensure service level as America's sourcing unit.
- Stablish and follow run strategy production plan to align with suppliers and factory the most efficient runs in order to minimize costs and improve performance.
Demand Planning Forecasting Coordinator
Unilever
05.2014 - 08.2015
- Leader for supply chain with business categories, coordinate decisions between business plans and supply chain capabilities.
- Forecasting volume for long term supply chain plan supported by market growth, costumer investments and day on hand with costumers.
- Numerical Series analysis to define trends and statistical models from sell in to discuss business plan supported on history.
- Deliver in 2014 and 2015 to date service level, forecast accuracy and work in capital targets fully achieved.
- Align wow with Foods Factory to align business plans to Manufacturing roadmap
- Guarantee all capabilities in factory are aligned to business plan to achieve 2015 volume targets and innovation plans executed.
- Leader for supply chain teams to guarantee work in capital reduction projects (Quality, Research & development, Procurement, logistics).
Third Party Manufacturing & Quality – Procurement
Unilever
04.2013 - 05.2014
- Ensure supply of all products designed in copackers/comakers for Unilever.
- Guarantee all suppliers worked with the best business plan including quality level, service level, safety and price.
- Track Quality master plan with all suppliers to achieve Quality Certification: FS 2200 for Foods and ISO 22760 for personal care co-packers.
- Ensure all suppliers were compliant with Unilever Quality and safety standards trough an audit program followed by Unilever team.
- Management of 18 suppliers including foods, personal care and ice cream portfolios.
- Decrease 18% of suppliers in order to reduce complexity (Spend, Contract management, Material Management)
- Conversion Cost reduction by implementing “Full Service” projects in the main suppliers. This Project helped in complexity reduction and work in capital reduction for Unilever.
- 15% of co-makers portfolio reduction by “In Housing” projects.
Projects and Innovation Coordinator
Unilever
08.2010 - 04.2013
- Coordination between plant equipment and regional team in order to guarantee implementation of projects for the personal care categories (Shampoo, Body lotion, deodorants). Managing avg~ 10 people per category.
- Establishment of innovative management WoW in factory; first plant at Unilever focused on innovation management and guarantee growth through innovation.
- Coordination of ~ 27 projects per year. At least one project per year considered to be amongst the most important of the company in Mexico.
- Implementation of Project Management model, based on PMI and TPM tools.
- Leader in the biggest project for Aerosol factory, to migrate production volume from Argentina to Mexico (most important volume for Latin American).
Education
CAPM Project Manager - Certified Project Manager
Panamericana University
Mexico City12.2011
Bachelor of Engineering - Mechanical Engineering
Autonomous University of Nuevo Leon
Monterrey, Mexico08.2010
International Intership - Mechanical Engineering
INSA National Institute of Applied Sciences
Lyon06.2009
Skills
- Proactive and goal's oriented
- Self-motivated professional and team leader
- Teamwork oriented
- Creative to implement new process
- Passionate about challenges
- Organized and Time management expert
Languages
Spanish - Excellent
Native or Bilingual
English - Very Good
Full Professional
French - Very Good
Limited Working
Timeline
Enterprise Account Director
Parsable, CAI
04.2023 - Current
Senior Implementation Consultant
Parsable
05.2019 - 04.2023
Strategic Projects Manager PMO Caribbean
Unilever
12.2016 - 05.2019
Industrial Performance Manager
Unilever
04.2016 - 12.2016
Supply Planning Coordinator Deodorants Category
Unilever
08.2015 - 04.2016
Demand Planning Forecasting Coordinator
Unilever
05.2014 - 08.2015
Third Party Manufacturing & Quality – Procurement
Unilever
04.2013 - 05.2014
Projects and Innovation Coordinator
Unilever
08.2010 - 04.2013
CAPM Project Manager - Certified Project Manager
Panamericana University
Bachelor of Engineering - Mechanical Engineering
Autonomous University of Nuevo Leon
International Intership - Mechanical Engineering
INSA National Institute of Applied Sciences