Corrinne Callins
Fort Washington
Summary
Dynamic communications leader with a proven track record at the Patent and Trademark Office and the U.S. Department of Education, excelling in integrated marketing and stakeholder engagement. Expert in data analysis and team leadership, I drive impactful teams that enhance organizational visibility and user satisfaction, achieving significant improvements in audience engagement and collaboration.
Overview
13
13
years of professional experience
Work History
Communications Strategy Manager & Technical Writer
U.S. Patent and Trademark Office
01.2021 - Current
- Lead integrated marketing and communications strategies to enhance organizational visibility, audience engagement, and alignment with mission-driven goals.
- Partner with cross-functional teams to develop unified messaging, customer-centric campaigns, and compelling copy that inspires stakeholder engagement.
- Oversee strategic planning, content development, and process improvements to ensure seamless execution across channels.
- Analyzed audience insights and performance data to enhance marketing effectiveness and report on key performance indicators (KPIs).
- Fostered collaboration and alignment among diverse teams to drive cohesive, impactful marketing initiatives.
Communications Lead, State & Grantee Relations
U.S. Department of Education
03.2019 - 01.2021
- Developed and executed communications plans that enhanced collaboration with state partners and grantees.
- Led stakeholder engagement efforts that fostered alignment with key educational initiatives.
- Designed and implemented an intake process that improved service delivery and responsiveness.
- Provided mentorship and training to communications teams to enhance effectiveness and capacity.
- Organized large-scale national events, ensuring cohesive messaging and effective coordination.
Communications Lead, Rural Grants Programs
U.S. Department of Education
10.2016 - 01.2019
- Directed technical assistance communications that consistently exceeded industry engagement benchmarks.
- Led communications for rural education initiatives, enhancing engagement through digital campaigns, webinars, and resource development.
- Enhanced accessibility and usability of program materials, achieving a 9-point YOY increase in user satisfaction.
- Analyzed data to refine messaging and improve resource delivery.
Writer & Editor
U.S. Department of Education
07.2013 - 10.2016
- Led content strategy and development for internal audiences, aligning messaging with organizational goals and customer feedback to enhance communication effectiveness.
- Improved accessibility and usability of communications, resulting in measurable increases in engagement and satisfaction.
- Utilized data and stakeholder feedback to inform marketing decisions, optimizing content delivery for improved audience engagement.
- Conducted organization-wide communications assessments, identifying areas for improvement to enhance overall effectiveness and alignment.
Education
Master of Business Administration -
University of Maryland
Master of Arts - Professional Writing & Rhetoric
George Mason University
Bachelor of Arts - English
University of Maryland
Skills
- Marketing strategy
- Content development
- Brand storytelling
- Social media management
- Strategic planning
- Data analysis
- Process improvement
- Adobe Creative Suite proficiency
- Canva expertise
- Microsoft Office skills
- Team leadership
- Collaboration and teamwork
Community Service
- Editor, Women's Health Virginia, Developed inclusive health education content to advance social impact.
- Volunteer, Daybreak Afterschool Program, Supported literacy and academic growth among elementary students.
- Volunteer, Night to Shine, Assisted with inclusive community celebrations for special needs students.
- Volunteer, Operation Kindness, Supported care package preparation for service members and their families.
Additional Qualifications
- Deep alignment with mission-driven, social impact work.
- Skilled in unifying teams around shared vision, strategy, and execution.
- Data-informed decision-maker, using insights and performance metrics to drive results.
- Resilient, adaptable leader who thrives in fast-paced, purpose-driven environments.
Timeline
Communications Strategy Manager & Technical Writer
U.S. Patent and Trademark Office
01.2021 - Current
Communications Lead, State & Grantee Relations
U.S. Department of Education
03.2019 - 01.2021
Communications Lead, Rural Grants Programs
U.S. Department of Education
10.2016 - 01.2019
Writer & Editor
U.S. Department of Education
07.2013 - 10.2016
Master of Business Administration -
University of Maryland
Master of Arts - Professional Writing & Rhetoric
George Mason University
Bachelor of Arts - English
University of Maryland