Daniel Carey
Catonsville
Summary
Communications and marketing consultant with a strong record at Bolton, driving engagement through innovative campaigns. Expertise in audience segmentation and strategic communication leads to consistent revenue growth and enhanced collaboration. Proficient in multimedia production, optimizing brand messaging and campaign performance across various platforms.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Communications and Marketing Consultant
Bolton
Towson
07.2025 - 11.2025
- Developed and published SMS and email campaigns that increased engagement and conversion
- Designed marketing campaigns that simplified complex content and elevated client brand awareness across digital and print channels.
- Collaborated with internal subject matter experts to ensure accuracy and clarity in all content deliverables.
- Applied direct response techniques to improve campaign conversion rates, achieving measurable ROI.
- Partnered with subject matter experts to ensure clarity and accuracy in content deliverables.
- Managed multiple projects simultaneously, balancing speed, quality, and strategic alignment.
- Adapted quickly to feedback and worked independently when direction was ambiguous or evolving.
- Leveraged multiple AI platforms as necessary to improve productivity and quality of work.
Copywriter/Content Creator
Stansberry Research
Baltimore
08.2021 - 06.2024
- Generated $5M+ annual revenue through integrated campaigns (email, landing pages, and VSLs/webinars), leveraging audience analysis and A/B testing to optimize conversions.
- Created lifetime customer retention campaigns that exceeded conversion of revenue expectations.
- Projects included lead generation, front end offers, back end offers and lifetime offers with five figure price points.
- Collaborated extensively with design teams to create visually compelling content that simplified complex financial concepts for broader audiences, improving conversion rates.
- Led campaign strategy and execution from ideation to completion, managing simultaneous projects under tight deadlines.
- Conducted audience analysis and A/B testing to optimize messaging across multiple platforms and demographic segments.
- Presented campaign concepts and results to internal stakeholders and provided strategic recommendations.
- Maintained brand consistency and legal compliance across all deliverables while adapting content for diverse audience needs.
- Participated in iterative feedback processes to continuously improve campaign performance and revenue outcomes.
Copywriter
Agora Financial
Baltimore
04.2018 - 07.2021
- Boosted subscriber acquisition rates by translating complex financial concepts into accessible, engaging copy across email, web, and print.
- Responsible for ideating, writing, and editing long-form sales letters.
- Conducted comprehensive audience analysis to develop targeted messaging strategies for different subscriber segments.
- Executed A/B testing protocols to optimize engagement and conversion metrics across campaigns.
- Ensured content aligned with brand strategy while maximizing performance across multiple distribution channels.
English Educator/Recruiter
RMIT Vietnam
Ho Chi Minh City
08.2013 - 08.2015
- Designed and delivered university curriculum for international students, adapting messaging for non-native speakers.
- Led recruitment presentations and conducted placement assessments for prospective students.
- Built strategic partnerships with local educational institutions and agencies to expand program reach.
- Mentored new faculty and provided consultation on curriculum development and instructional design.
Corporate Relations Manager/Academic Director/Lecturer
Melior Business School
HCMC
10.2010 - 12.2012
- Managed 15-person teaching staff and oversaw educational experience for approximately 500 students.
- Developed and delivered comprehensive course materials for tourism and hospitality programs.
- Coordinated corporate partnerships to secure internships and job placements, achieving a 100% placement rate.
- Managed extracurricular programming including budget allocation and event coordination.
- Presented regularly to business partners and stakeholders on program outcomes and strategic initiatives.
Education
B.A. - English
James Madison University
Harrisonburg, USATEFL -
Trinity-Oxford
Prague, Czech RepublicSkills
- Strategic communication
- Campaign strategy
- Brand messaging
- Audience segmentation
- Content creation
- Multimedia production
- Visual communication
- Cross-platform distribution
- Collaboration and leadership
- Client presentations
- Project management
- Stakeholder engagement
Certification
TEFL, Trinity-Oxford, Prague, Czech Republic
Timeline
Communications and Marketing Consultant
Bolton
07.2025 - 11.2025
Copywriter/Content Creator
Stansberry Research
08.2021 - 06.2024
Copywriter
Agora Financial
04.2018 - 07.2021
English Educator/Recruiter
RMIT Vietnam
08.2013 - 08.2015
Corporate Relations Manager/Academic Director/Lecturer
Melior Business School
10.2010 - 12.2012
B.A. - English
James Madison University
TEFL -
Trinity-Oxford