Eileen Byrne

Responsible for driving adoption and growth of Dutchie’s fintech suite of products that translated into multi-channel marketing programs that drove key business metrics, customer behavior, and product objectives.

• Developed and drove the GTM strategy for Dutchie's payment solutions by defining goals, audience, positioning and messaging, channel strategy and target segmentation.
• Infused prioritized customer pain points and needs into product strategy through market, competitor & customer insights.
• Drove solution-level value proposition, including overarching statement, key pillars, reasons to believe/proof points, roadmap timing and value adds.
• Provided thought leadership to executive leadership, product, and creative teams to gain buy-in on product marketing strategies.
• Ensured customer facing teams were aligned on solution, product, feature GTM plans and responsibilities.
• Led campaign development and coordination across partner teams, driving targeted strategies and messaging across audiences and channels.

Developed and led the marketing strategy and execution of PayPal’s Buy Now Pay Later products to drive growth, consumer engagement and meaningful results for partners.

• Managed a highly skilled team of channel and strategic marketing managers that drove business goals while mentoring and elevating their work.
• Oversaw management of the PayPal affiliate program with 800+ merchants, facilitated through 10 affiliate networks.
• Developed and pitched marketing support for over 100+ strategic merchants in partnership with enterprise sales and business teams to external C Level executives.
• Accelerated partnerships with strategic merchants and worked to identify and execute on those strategies.
• Worked closely with internal stakeholders to build, monitor, and enhance BNPL offerings with the goal of merchant retention, revenue growth and marketing efficiencies.
• Regularly reported out on marketing performance metrics and upcoming campaign strategies to senior leadership across the organization.

Generated growth for PayPal Credit through integrated, multi-channel co-marketing initiatives that resulted in increased consumer engagement, increased revenue, and value for merchant partners.

Responsible for increasing distribution of financial products to PayPal merchants to drive incremental spend with Bill Me Later and other PayPal products.

Managed PayPal's affiliate marketing program and consumer shopping touch points to consistently deliver high results.

Optimized site conversion and user experience for the NFLshop.com.

Collected and analyzed company data to provide recommendations to senior management to achieve corporate sales and inventory goals.

Responsible for managing and reporting inventory levels for 50 cable networks.