Debbi Gogel-Chado
Baltimore
Summary
Proven ability to drive growth through relationship development and effective communication. Achievements include consistent sales success across diverse demographics, supported by targeted marketing strategies and focused sales initiatives. Expertise in identifying new opportunities, building relationships and balancing multiple tasks enhances the collaborative sales processes. Recognized for strong organizational skills and adaptability, contributing to consistent target achievement across an array of environments.
Overview
29
29
years of professional experience
Work History
Sales and Marketing Representative
Ryan Homes/NVR Inc.
Baltimore
03.2014 - Current
- Managed 36 to 50 home sales annually, achieving 35% conversion rate from visit to close.
- Foster strong, ongoing relationships, resulting in 100% customer satisfaction ratings, and referrals.
- Adapt easily to new environments; oversee four community launches and five closeouts across 20 communities and two divisions.
- Successfully matched diverse buyer needs with tailored solutions, from first-time buyers to active-adult downsizers.
- Utilize customer-centric sales processes to build trust and ensure buyer retention, with 95% of buyers reaching settlement.
- Create compelling written and visual content across platforms, enhancing web pages, creating in-person and virtual presentation packages, and all promotional flyers.
- Recognition for excellent organization and communication skills, facilitating ease of coordination among builders, management, buyers, lenders, and staff.
- Strong work ethic with a focus on meeting or exceeding goals; annual results hit between 98% and 110% of the plan.
- Maintain a neat, inviting, and organized model, host community events, and procure supplies.
- Maximize the use of the Customer Relationship Management (CRM) system to procure, manage, and effectively market to prospective buyers.
Sales Consultant
Self
Baltimore
09.2013 - 01.2015
- Initiate cold-calls to forge essential buyer relationships, launching off-price business for Sam Edelman and SAK Jewelry
National Sales Manager
Robert Rose Inc.
New York
03.2012 - 04.2013
- Mentor and managed sales team of 3, resulting in business growth of 3.5%.
- Collaborate with sales, merchant, and design teams to reduce overproduction and improve profitability by two points.
- Worked with design, procurement, account buyers, and merchant teams to enhance Macy's private brand penetration by 14%.
Business Development
Crimzonrose International
Warwick
01.2011 - 09.2011
- Managed sales and development of private-label costume jewelry lines for key national retailers, commuting weekly to Rhode Island.
- Forecasted receipt cadence for the international supply chain to support a successful replenishment program for Sears and Kmart.
VP Sales
Cellini Inc.
Warwick
03.2010 - 01.2011
- Provided guidance to turn around faltering sales trends.
- Assessed business practices, proposed changes, and identified product opportunities.
- Focused on maximizing retail partners' budgets and trained the outside sales team on retail analysis using retailer reporting systems.
National Sales Manager/Regional Sales Manager/Account Executive
Napier and Nine West Jewelry Brands/Jones Apparel
New York
12.1995 - 06.2009
- Achieve promotion to National Sales Manager due to outstanding performance and results.
- Collaborate on product development and pricing strategies to enhance market competitiveness.
- Negotiate seasonal business plans, driving sales team to double-digit growth from 2004 to 2007.
- Elevate Napier Brand to top position within May Company, launching in Macy’s stores.
- Establish strong account relationships, cultivating a trusted industry reputation.
- Travel extensively to strengthen customer partnerships, exceeding $28 million in wholesale revenue.
- Foster positive culture to maintain highest retention of company sales team during market uncertainty and deliver best overall performance
Education
BS - Textile Marketing and Fashion Merchandising
University of Maryland
College Park, MDContinuing Studies - Interior Design
Maryland Institute College of Art
Baltimore, MDSkills
- CRM expertise
- Customer-centric sales process
- Organizational skills
- Microsoft Office proficiency
- Marketing strategies
- Effective communicator
- Prioritize and manage tasks
- Strategic, patient listener
- Positive mindset
- Enthusiastic
Timeline
Sales and Marketing Representative
Ryan Homes/NVR Inc.
03.2014 - Current
Sales Consultant
Self
09.2013 - 01.2015
National Sales Manager
Robert Rose Inc.
03.2012 - 04.2013
Business Development
Crimzonrose International
01.2011 - 09.2011
VP Sales
Cellini Inc.
03.2010 - 01.2011
National Sales Manager/Regional Sales Manager/Account Executive
Napier and Nine West Jewelry Brands/Jones Apparel
12.1995 - 06.2009
BS - Textile Marketing and Fashion Merchandising
University of Maryland
Continuing Studies - Interior Design
Maryland Institute College of Art
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