Summary
Overview
Work History
Education
Skills
Languages
Websites
Timeline
Generic

Dorina Turcanu

Bucharest ,Romania

Summary

Dynamic and results-oriented marketing professional with strong expertise in digital strategy, community engagement, and campaign execution, gained through leading roles in national-scale education and innovation projects at Tekwill. Proven success in driving lead generation, increasing course sales, and managing multi-channel campaigns from concept to conversion. While my background is rooted in the tech and education sectors, I am now seeking to apply my marketing and strategic skills in new industries, with a strong focus on growth, creativity, and impact.

Overview

5
5
years of professional experience

Work History

Marketing Director

Tekwill Junior
Chisinau, Republic Of Moldova
10.2024 - Current
  • Develop and lead the marketing strategy for Tekwill Junior, focusing on brand visibility and increasing enrollment in live online IT courses for high school students.
  • Manage the tekwill.online platform with a dual focus on SEO optimization and the promotion of video-based and interactive learning programs.
  • Define brand messaging and positioning, in close collaboration with product, design, and video teams to ensure a consistent and relevant user experience.
  • Build and implement social media strategies through creative campaigns such as reels, testimonials, and collaborations with educational influencers.
  • Execute segmented email marketing campaigns via Mailchimp, targeting both students and parents to support course launches and enrollment.
  • Coordinate paid advertising efforts and oversee collaboration with technical teams for campaign tracking, optimization, and remarketing.
  • Organize school presentations, webinars, and launch events to engage directly with the target audience and strengthen program visibility.
  • Report on campaign performance and deliver strategic insights and recommendations to the executive team and project partners.

Digital Marketing Manager

Tekwill
Chisinau, Republic Of Moldova
04.2023 - Current
  • Develop and implement digital marketing strategies for flagship events such as AI & Big Data Conference and Tekwill Expo Day, targeting professionals, students, and key stakeholders in the tech ecosystem.
  • Plan and execute multi-channel campaigns, including paid media, email marketing, social media content, landing pages, and performance tracking.
  • Manage the full digital promotion lifecycle of each event – from concept and creative briefing to ad delivery, campaign optimization, and post-event analysis.
  • Collaborate with internal teams (video, design, tech) and external partners to produce engaging content such as teaser videos, reels, ads, and visuals tailored to each audience segment.
  • Lead digital marketing initiatives to promote Tekwill’s educational programs, with a focus on storytelling, lead generation, and community growth across all platforms.
  • Optimize ad performance through A/B testing, audience segmentation, and analytics tools to ensure strong ROI and campaign effectiveness.
  • Coordinate the digital presence of large-scale initiatives, ensuring brand consistency and high visibility across all online touchpoints.

Marketing & Events Coordinator

Tekwill in Every School
Chisinau, Republic Of Moldova
11.2020 - Current
  • Lead communication and PR strategy for one of Moldova’s largest education programs, ensuring national visibility, credibility, and stakeholder engagement.
  • Planned and executed large-scale awareness campaigns that mobilized over 112,500 students and thousands of teachers, promoting digital education, certifications, and IT opportunities.
  • Produced editorial content, video stories, and social media assets.
  • Conceived, organized, and coordinated end-to-end logistics and promotion for flagship events, including: Tekwill Junior Ambassadors National Competition, EdTech Moldova Forum (3 editions), Gala Profesor Inovator, Școala Digitală Initiative, hackathons, info sessions, and regional teacher training events.
  • Managed all aspects of event implementation from concept creation, agenda development, venue logistics, participant experience, speaker coordination, and post-event communication.
  • Ensured consistent branding and clear messaging across all communication materials presentations, brochures, landing pages, newsletters, and social media.
  • Led PR and storytelling initiatives to showcase program impact in schools, strengthening ties with institutional partners, and growing public engagement.

Digital Marketing Manager

Fintech Hub
Chisinau, Republic Of Moldova
05.2022 - 09.2024
  • Lead marketing and community-building efforts for Fintech Hub, contributing to the growth of a vibrant ecosystem of over 2,000 fintech professionals, startups, students, and enthusiasts.
  • Developed and implemented strategies to increase brand visibility and engagement through content creation, targeted campaigns, and ecosystem partnerships.
  • Organized and promoted key community events, such as Fintech Success Stories, networking sessions, workshops, and educational meetups.
  • Coordinated the communication and digital marketing for major initiatives, including the Fintech Future Conference and the Fintech Accelerator, ensuring alignment with audience interests and innovation trends.
  • Managed the hub’s digital presence including social media, newsletters, website content, and event platforms, to keep the community engaged and informed.
  • Collaborated with startups, financial institutions, and public partners to foster connections, promote innovation, and amplify the impact of fintech-driven projects in Moldova.

Education

Master’s Degree - Economics And International Business

Alexandru Ioan Cuza University of Iași
Iasi
07-2025

Bachelor’s Degree - Marketing

Alexandru Ioan Cuza University of Iași
Iasi
07-2021

Skills

  • Digital marketing strategy
  • Campaign planning and execution
  • Social media management (Meta, LinkedIn, Instagram)
  • Content marketing and copywriting
  • SEO and web content optimization
  • Email marketing (Mailchimp)
  • Paid advertising (Meta Ads)
  • Funnel strategy and lead generation
  • Public relations and media relations
  • Storytelling and brand positioning
  • Community engagement and growth
  • Press release writing
  • End-to-end event planning (offline and online)
  • Concept creation and agenda design
  • Event logistics and coordination
  • Speaker management
  • Outreach and participant engagement
  • Webinar and conference setup
  • Post-event evaluation and reporting

Languages

Romanian
First Language
English
Upper Intermediate (B2)
B2
Russian
Intermediate (B1)
B1

Timeline

Marketing Director

Tekwill Junior
10.2024 - Current

Digital Marketing Manager

Tekwill
04.2023 - Current

Digital Marketing Manager

Fintech Hub
05.2022 - 09.2024

Marketing & Events Coordinator

Tekwill in Every School
11.2020 - Current

Master’s Degree - Economics And International Business

Alexandru Ioan Cuza University of Iași

Bachelor’s Degree - Marketing

Alexandru Ioan Cuza University of Iași

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Dorina Turcanu