ELISABETH KILBY
Bethesda
Summary
Results-driven marcom specialist with a strong background in leading cross-functional teams and implementing data-driven strategies. Demonstrated success in enhancing operational efficiency, managing budgets, and driving client satisfaction through innovative digital solutions.
Overview
16
16
years of professional experience
Work History
VP, Client Success & Operations
Doximity
San Francisco
06.2023 - Current
- Directed cross-functional teams to develop innovative digital solutions for medical communities.
- Championed data-driven decision-making to improve operational efficiency across departments.
- Implemented process improvement procedures that resulted in cost savings across the board.
- Executed process improvements to enhance operational efficiency across departments.
- Identified operational challenges and developed solutions to streamline processes.
- Managed budget and allocated resources for key projects, ensuring alignment with organizational goals.
- Collaborated with executive team members on major decisions regarding company-wide initiatives.
- Mentored senior leaders in strategic planning and execution of organizational goals.
- Developed and executed strategic plans to support the vision of the organization.
- Advocated for user-centered design principles in product development and enhancements.
- Cultivated a culture of collaboration among department heads to facilitate cross-functional project execution.
AVP. Client Success
Doximity
San Francisco
04.2022 - 06.2023
- Provides guidance on onboarding best practices and thinks of creative solutions to potential issues.
- Continually tweaks the onboarding process, shadows kickoffs and asks for feedback from team members.
- Educates the team on updates and new processes.
- Ensures the CS/RM teams are in sync on onboarding.
- Communicated business needs and impacts of product and client issues to cross-functional teams to enhance collaboration.
- Oversaw team upsell and renewal opportunities while identifying tools to enable CS team to drive inventory usage.
- Meets regularly with members of the RM team to identify areas of collaboration, diffuse client issues and identify areas of upsell.
- Coaches the team on identifying upsell opportunities.
- Keeps the commercial goals in mind during all client interactions.
- Creates & structures documentation for large projects concisely & consistently.
- Advises the team and other teams on best practices for product usage and quality.
- Works with product, data and reporting teams to determine reporting priorities and roadmap.
- Deep troubleshooting ability and experience; consults for teammates on more difficult issues, and sets up solutions.
- Advises and prompts other teammates on bugs and workarounds.
- Can solve nearly all performance and data issues within the context of their team by applying experience & knowledge sharing.
- Works with product, reporting and data teams regularly to define & refine cross-team issues and solutions with extensive experience & sharing.
- Leads communication around product issues effectively.
- Guides organizational adoption of more permanent workaround solutions.
- Facilitated problem solving and process improvement by removing roadblocks and holding team members accountable for executing solutions.
Digital Marketing Coordinator
MedStar Health
Columbia
03.2015 - 11.2016
- Held two positions on the Digital Marketing (eHealth) team for one of the largest healthcare systems in the Washington, DC metro region.
- Managed usability, design, and content for MedStarGeorgetown.org (1,250 pages) and MedStarGeorgetownCancer.org, enhancing audience engagement and conversion rates while strengthening relationships across diverse audiences.
- Collaborated with marketing team leads on strategy, planning and development for hospital and regional campaign specific landing pages.
- Aligned regional campaign data collection and reporting and collaborates with marketing leads on digital campaign strategy for the DC region.
- Worked with marketing leaders to integrate priority service lines at entity level with regional campaign initiatives.
- Assisted marketing directors in planning, executing and refining of digital marketing channels for priority and regional service line outreach against measurable business objectives.
- Collaborated with team to develop strategy for all social media channels as well as monitored and responded to 10-12 reputation management events per week.
- Implemented social media strategy for regional campaigns.
- Served as a key liaison between marketing stakeholders/clients and the corporate digital team on campaign reporting and tracking, data analysis and user experience.
- Collaborated with marketing leads and vendors on search engine optimization strategy and implementation, reporting successes that improved visibility for hospital and regional websites.
- Partnered with marketing leads and outside vendors to formulate and evaluate search engine marketing strategies for major regional and hospital service line campaigns.
- Aligned website and social media strategies with integrated marketing and communications strategies.
- Developed integrated website and social media strategies to engage and build relationships with internal and external stakeholders, facilitating refinement of ideas into actionable website applications.
- Managed hospital social media channels to accomplish the client’s objectives.
- Participated in client meetings and served on committees to represent the department and hospital in community outreach efforts.
- Monitored, reported and evaluates usage of the website and social media and recommends improvements to increase effectiveness; researches and develops strategies for search engine optimization.
- One of the largest healthcare systems in the Washington, DC metro region.
HR & Communications Coordinator
Anybill Financial Services
Washington
09.2014 - 03.2015
- Developed and managed client communication for system operations and marketing to streamline information flow and improve client relations.
- Implemented new HR systems to better suit employees' needs and provide for a more efficient process.
- Assisted with onboarding of new employees and managed legal documentation to ensure compliance and facilitate a smooth transition.
- Created marketing calendar and drafted budget for promotional events and campaigns targeting accounts payable and tax consumers to enhance engagement.
- Utilized Marketo for client communications and web page creation.
- Maintained website through Drupal CMS.
Marketing/Communications Coordinator
MedStar National Rehabilitation Network
Washington
01.2010 - 03.2014
- Championed web initiatives for the hospital and 40 outpatient sites.
- Updated website content and homepage to reflect current information and resources.
- Led the CMS transition process for network and served as liaison to corporate leads.
- Served as PIO for the emergency preparedness team and managed communication during weather and media crises.
- Developed communication strategies to enhance recruitment for Patient & Family Advocacy for Quality and Safety Committee.
- Deployed and optimized paid search campaigns through ad agency.
- Managed 30-40 design requests per month and worked with designer and printer to provide final piece to various departments.
- Implemented corporate online and print marketing campaigns for heart, cancer and stroke.
- Reconciled campaign material with other hospitals to ensure all service lines were represented.
- Coordinated all planning and execution for fundraising and awareness events attended by 300-800 people, overseeing volunteer management and logistics.
- Created and maintained quarterly ROI reports and marketing calendar to track and reflect current initiatives and campaigns.
- Managed the intranet (sharepoint) homepage with information/campaigns and updated all document content.
- Integrated the distribution of weekly and monthly internal newsletters to 1,300 team members.
- Coordinated with mail house and printers to secure print orders and distribute external publications to appropriate audiences of up to 50,000 recipients.
- Administered budgets for print and mailing costs for marketing campaigns.
- Placed/ updated print ads across community placements including directories, programs and guide books.
Education
Bachelor's of Arts Degree - Communications, Public Relations
University of Maryland
College Park, MD05-2010
Skills
- Client management
- Customer retention strategy
- Strategic planning
- Operational strategy
- Process improvement
- Operational efficiency
- Project execution
- ROI tracking and analytics
- Google Analytics
- Cross-functional collaboration
- Team collaboration
- Team leadership
- Training and mentoring
- Talent development
- Problem solving
- Critical thinking
- Collaboration tools
- WordPress and Drupal
- Effective communication
- Interpersonal skills
- Cost reduction strategies
Awards
- Team Player of the Year, Doximity in 2018 & 2020
- Everyday Hero Award Recipient, MedStar NRH, 2013
Languages
Swedish
Professional
Timeline
VP, Client Success & Operations
Doximity
06.2023 - Current
AVP. Client Success
Doximity
04.2022 - 06.2023
Digital Marketing Coordinator
MedStar Health
03.2015 - 11.2016
HR & Communications Coordinator
Anybill Financial Services
09.2014 - 03.2015
Marketing/Communications Coordinator
MedStar National Rehabilitation Network
01.2010 - 03.2014
Bachelor's of Arts Degree - Communications, Public Relations
University of Maryland