Elizabeth Hailu

• Formulate and implement sales strategies with passengers and cargo.
• Coordinating the activities of distribution channels and handling agents (technical, commercial, and catering).
• Maintaining excellent relations with the GSA, the concerned government authorities of the country, and interline partners, including national carriers.
• Developing and implementing an effective business plan annually.
• Coordinating and handling of crew accommodation and transportation.
• Meeting and even exceeding all KPIs, both on passenger and cargo.

• Optimizing the hotel's financial performance by strategically managing the inventory.
• Data analysis based on booking pattern , occupancy rate and market demand.
• Manage room availability across all distribution channels.
• work with OTAs, direct booking channel
• collaborate with marketing and sales team.
• prepare reports and organize weekly commercial meeting for decision making for optimization and achieving the budget.
• preparing the budget for room and F&B in collaboration with F&B director.
• Analytical Skill and attention to details.

Handling the GMS (Group Management System) implementation project and working with the Sabre team and the Ethiopian help desk for the system to be implemented.
Working on AVRM for proper revenue optimization. Follow up on SR regarding AVRM and GMS with the Saber team.
Ensures proper optimization of all ET's flight inventories with the help of AVRM.
Produce a customized flight performance report and maintain records by using FRS.
- Periodically review the inventory of future flights and optimizations.
Performs system administrator assignments and ensures regular insertion of fares.
- Assign flights in their respective market inventory and forecast groups.
Controls and follows up on activities that are delegated to AVRM analysis.

Formulates, analyzes, and evaluates revenue strategies, analyzes competitive actions, and recommends the appropriate pricing to maximize revenue. Evaluate existing and future markets.
Perform proper demand analysis using AVRM (revenue management system), and assign proper seat allocations to the respective RBDs. Handle daily, periodic, and ad-hoc flight performance reports.
- Checks the functions of the RM system, setup, and connections, and reports system failures to the ET help desk or Sabre.
Regularly checks the revenue optimization actions, and duly checks on the successful upload of decisions to the revenue management system.

Improved the handling of daily and monthly flight performance reports using MS Office programs.

Coached three new trainees on the office's computer systems and activities.

Created and maintained several revenue integrity policies.

Worked on the PROS version upgrade with other RM staff.

I started working with the Pricing department in a new manner, which helped to gain revenue from previously overlooked situations, such as introducing seasonality fare adjustments in some markets.

Early promotion to marketing officer due to commendable performance.

Part of a team that generated the highest passenger revenue in the airline’s history.

Applied Excel-based macros to increase efficiency in handling office tasks, including passenger trend analysis, A/C type, and demand and supply analysis.

Group demand forecasting.

Corporate sales analysis and allocate proper RBD, and flexibility.

Flight Performance Report and presentation to higher management, including the CEO.

Monthly FPR and route profitability reporting, and capitalize on the reporting to achieve better results in the coming months of the budget year.