Summary
Overview
Work History
Education
Skills
Timeline
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Emma Cox

Marketing Specialist
Baltimore

Summary

Dynamic and results-driven Integrated Marketing Specialist with four years of experience in leading national event programs, referral marketing initiatives, and strategic webinar partnerships. Proven track record of developing and executing multi-channel campaigns to drive brand awareness, increase qualified referrals, and support occupancy goals across major markets.

Overview

4
4
years of professional experience

Work History

Integrated Marketing Specialist

Sunrise Senior Living
08.2021 - Current
  • Led strategic planning of over 20 monthly national events across 200+ senior living communities, increasing brand visibility and generating qualified leads across key markets.
  • Analyzed event and campaign performance metrics to inform strategy, continuously improving execution and audience targeting.
  • Built and maintained webinar partnerships with industry experts and healthcare organizations, enhancing educational outreach and engagement with target audiences.
  • Served as primary liaison between marketing and external partners, including speakers, vendors, and healthcare providers, ensuring flawless program delivery and partnership satisfaction.
  • Developed targeted marketing collateral and organized over 10 Continuing Education (CEU) events in major markets to engage healthcare and non-healthcare professionals, strengthening referral networks and driving increased client and patient referrals to Sunrise Senior Living.



Marketing Intern

Mikey Monoghan Marketing
05.2021 - 08.2021
  • Created engaging social media content across platforms (Instagram, Facebook, LinkedIn) for local businesses and non-profits, increasing follower engagement and brand visibility.
  • Collaborated with clients to understand their brand voice and objectives, tailoring content to meet unique audience needs and marketing goals.
  • Monitored post performance and engagement metrics to inform content strategy and identify opportunities for optimization.

Education

Bachelor of Arts - Public Relations

Virginia Tech
Blacksburg, VA
05-2021

Skills

Communications management

Vendor relations

Project management

Teamwork and collaboration

Marketing campaign strategy

Campaign tracking

Timeline

Integrated Marketing Specialist

Sunrise Senior Living
08.2021 - Current

Marketing Intern

Mikey Monoghan Marketing
05.2021 - 08.2021

Bachelor of Arts - Public Relations

Virginia Tech

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Emma CoxMarketing Specialist