Erica Enders-Blake
Frederick,MD
Summary
Experienced with strategic planning, team leadership, and operational management. Utilizes market trends to develop impactful innovation. Track record of fostering collaborative relationships and achieving high-impact results.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Commercial Strategy/Senior Planning Manager
PepsiCo Foods
Frederick, MD
11.2023 - Current
- Analyzed market trends to inform 2026 innovation strategy and build PFUS AFH Big Bets
- Collaborated with cross-functional teams to commercialize airline packages and 2026 AFH PFUS Big Bets (~$35MM projected NR).
- Collaborated with cross-functional team to build 2026 restaurant strategy, syndicated new business materials, and planograms across cuisine types.
- Partnered with sales & brand to build impactful marketing plans (Jersey Mikes & Subway)
- Led 2027 Frito Lay AFH LIO
- Partnered with brand team to build and execute AFH Siete Foods launch plans
National Business Development Senior Manager
PepsiCo Beverages North America
Frederick, MD
05.2021 - Current
- Represented the total PepsiCo portfolio across all lines of business. Reached the final decision-selling stage in thirteen new business pitches in 2022 and eight new business pitches in 2023 YTD.
- Collaborated with the FLEX team to develop a Tractor Defense Story aimed at increasing distribution for Fresh NCBs.
- Skilled in the 10-Step selling process. Convert accounts to PepsiCo by gaining a deep understanding of the customers’ objectives and utilizing custom industry insights to increase beverage/snack incidence rate.
- Wins include but are not limited to Big Chicken ($11.5MM term revenue/18 locations) and Condado Tacos ($5MM term revenue/39 locations).
Senior Area Sales Manager
PepsiCo Foods North America
Atlantic Region
10.2018 - 05.2021
- Managed a territory worth $80MM $NR. Led a team of nine energetic salespeople who represented PepsiCo food brands including Frito-Lay, Quaker, Tropicana, IZZE, Sabra Hummus, Gatorade, and Naked Juice sold in multiple Food Service channels through distributors.
- Built strategic partnerships with distributor leadership and top operators located across six states.
- Responsible for developing talent, driving revenue, growing share, managing expenses, achieving AOP priorities, and securing new business for portfolio brands.
Retail Key Account Manager
PepsiCo-Pepsi Beverages Company, North America Beverages
Columbia, MD
07.2017 - 10.2018
- Managed $15MM in $NR. Integrated AOP priorities to strategically develop Pepsi’s partnership with Shoppers/Farm Fresh.
- Delivered plan through strong headquarter and frontline sales partnerships
- Achieved positive share growth across all LRB categories
Unit Sales Manager
PepsiCo-Pepsi Beverages Company, North America Beverages
Cheverly, MD
11.2016 - 07.2017
- Managed all sales and operations for the Cheverly Distribution Center.
- Led six frontline managers who managed eighty frontline employees operating in delivery, merchandising, and sales functions.
- Responsible for $34MM in $NR. Achieved 2017 plan metrics by over-delivering volume and minimizing cost.
Key Account Manager
PepsiCo-Pepsi Beverages Company, North America Beverages
Columbia, MD
09.2014 - 11.2016
- Responsible for driving beverage growth in Safeway grocery worth $16MM in $NR.
- Conducted quarterly and annual Top to Top meetings with Safeway leadership.
- Executed ten Pepsi & Frito Lay bundle ads and beat plan by shifting mix into more profitable packages.
Sales District Leader, Large Format
PepsiCo-Pepsi Beverages Company, North America Beverages
Frederick, MD
01.2013 - 09.2014
- Led eleven bulk delivery drivers responsible for $5MM in annual grocery $NR through team empowerment and training
Service Manager
PepsiCo-Pepsi Beverages Company, North America Beverages
Frederick, MD
07.2012 - 01.2013
- Coordinated daily activities for 20 employees ranging from delivery drivers to merchandisers.
- Implemented procedures to pass the Control and Compliance audit of Frederick Distribution Center.
Energy Sales Representative
PepsiCo-Pepsi Beverages Company, North America Beverages
Baltimore, MD
11.2011 - 07.2012
- Managed distribution of energy drink brands for the Baltimore market and grew revenue +28% over eight months.
- Pioneered the first role of this type in the Baltimore/Washington market.
Small Format Sales Swing Representative
PepsiCo-Pepsi Beverages Company, North America Beverages
Baltimore, MD
07.2011 - 11.2011
Foodservice Sales Intern
PepsiCo-Pepsi Beverages Company, North America Beverages
Capitol Heights, MD
06.2010 - 08.2010
- Negotiated and secured eight new independent restaurants located in a high Coca-Cola share market in two months.
- Conducted daily cold calls and customer appointments using self-made selling materials.
Education
Bachelor of Arts - Business Administration – Marketing Concentration, Minor in Legal Studies
Ithaca College
Ithaca, NY01-2011
Skills
- Field Sales Execution
- Concise Communication
- Business Development
- Consumer/Category Insights
- Cross-functional collaboration
- Project management
- Innovation and creativity
- Strategic planning
- Problem Solving
- Talent Development
Affiliations
- Former President of Balt/Wash PBNA Campus Hire Resource Group
- Leadership Advisory Council Member for Family Connects
Certification
- Lean 6 Sigma Certificate 2015
- Advanced Negotiations Certificate 2015
- CORE Leadership Advanced Training 2020
- GAP Advanced Negotiations Training 2021
Timeline
Commercial Strategy/Senior Planning Manager
PepsiCo Foods
11.2023 - Current
National Business Development Senior Manager
PepsiCo Beverages North America
05.2021 - Current
Senior Area Sales Manager
PepsiCo Foods North America
10.2018 - 05.2021
Retail Key Account Manager
PepsiCo-Pepsi Beverages Company, North America Beverages
07.2017 - 10.2018
Unit Sales Manager
PepsiCo-Pepsi Beverages Company, North America Beverages
11.2016 - 07.2017
Key Account Manager
PepsiCo-Pepsi Beverages Company, North America Beverages
09.2014 - 11.2016
Sales District Leader, Large Format
PepsiCo-Pepsi Beverages Company, North America Beverages
01.2013 - 09.2014
Service Manager
PepsiCo-Pepsi Beverages Company, North America Beverages
07.2012 - 01.2013
Energy Sales Representative
PepsiCo-Pepsi Beverages Company, North America Beverages
11.2011 - 07.2012
Small Format Sales Swing Representative
PepsiCo-Pepsi Beverages Company, North America Beverages
07.2011 - 11.2011
Foodservice Sales Intern
PepsiCo-Pepsi Beverages Company, North America Beverages
06.2010 - 08.2010
Bachelor of Arts - Business Administration – Marketing Concentration, Minor in Legal Studies
Ithaca College