Erin Griffith
Poolesville,MD
Summary
Senior marketing leader with 20+ years of experience developing and executing audience-informed marketing strategies, value propositions, and product narratives for complex healthcare organizations. Recognized as a people-first leader who builds trust, develops talent, and creates clarity in fast-changing, matrixed environments. Known for strong executive communication, collaborative leadership, and clear strategic thinking, with the ability to translate insights into practical, high-quality marketing plans and deliverables that support growth, engagement, and goals. Experienced in leading teams and collaborating with cross-functional partners to develop innovative processes that keep marketing strategies aligned, actionable, and on schedule. Brings a steady, outcomes-focused approach to prioritization, delivery, and team leadership, ensuring consistent, effective results.
Overview
23
23
years of professional experience
Work History
Senior Marketing Director, Product Portfolio Marketing
Optum Rx | Optum Life Sciences
Eden Prairie, MN
01.2024 - Current
- Lead product and portfolio marketing strategy across Optum Life Sciences, translating audience, market, and product insights into clear positioning, messaging, and go-to-market direction.
- Develop and evolve value propositions and narratives supporting business priorities across multiple lines of business.
- Partner closely with Product, Growth, Analytics, Digital, Experience, Legal, and Sales teams to integrate insights and marketing strategy into planning and execution.
Senior Marketing Director
Optum Rx | Optum Specialty Pharmacy
Eden Prairie, MN
01.2020 - 01.2024
- Owned value proposition and narrative development for specialty pharmacy, integrated specialty, and medical specialty across Optum, Optum Rx, and UHC audiences.
- Led the creation and evolution of differentiated value stories in partnership with Product, Clinical, Analytics, and Sales teams.
- Regularly presented to senior leaders, translating complex information into clear recommendations to support decision-making.
- Oversaw a high volume of product launches while maintaining quality and on time delivery.
- Supported enterprise rebrands, including creation, review, and updates of 600+ collateral and slide assets.
Marketing Director
Optum Rx | Optum Specialty Pharmacy
Eden Prairie, MN
01.2018 - 01.2020
- Stepped into a newly defined leadership role, building credibility and strong relationships across UHC specialty stakeholders.
- Led marketing strategy and execution for UHC specialty management products, guiding cross-functional contributors and agency partners.
- Developed and delivered payer-facing materials, campaigns, webinars, and training to support launches and client engagement.
- Collaborated across lines of business and with Product, Clinical, Analytics, and Sales teams to ensure accurate and effective messaging.
Senior Marketing Manager
Optum Rx | Optum Specialty Pharmacy
Eden Prairie, MN
01.2015 - 01.2018
- Served as a trusted marketing partner to sales leadership, supporting open-market specialty provider growth.
- Guided creative and messaging development across multiple channels, ensuring consistency and relevance.
- Identified and improved processes to increase efficiency and quality of marketing support.
- Supported open-market specialty provider sales through sales enablement and multi-channel content development.
Marketing Manager
Catamaran (Acquired by Optum)
Rockville, MD
01.2012 - 01.2015
- Partnered with sales and marketing leadership to develop and execute corporate marketing plans.
- Oversaw go-to-market execution across presentations, webinars, trade shows, speaking engagements, and email campaigns.
- Maintained the enterprise slide library to ensure competitive, up-to-date messaging.
- Supported product launches and associated sales enablement.
Manager, Sales Administration
Catalyst Rx (Acquired by SXC; became Catamaran)
Rockville, MD
01.2009 - 01.2012
- Led development of 200+ sales, finalist, executive, and consultant presentations annually.
- Built and maintained a master presentation library highlighting value and differentiation.
- Developed clinical case studies in partnership with pharmacist SMEs, translating technical outcomes into compelling narratives.
- Supported executives with high-visibility projects and managed national sales conference participation.
Client Services Representative
Catalyst Rx (Acquired by SXC; became Catamaran)
Rockville, MD
01.2008 - 01.2009
- Served as the primary contact for strategic and high-level management of assigned accounts.
- Executed the client contract according to the terms and conditions, including tracking and reporting performance guarantees.
- Created and presented quarterly client status briefs, including identification of cost drivers, recommendations for cost savings opportunities and utilization reports.
Provider Relations
FedMed, Inc. / Medical Funding Services, Inc.
Rockville, MD
01.2003 - 01.2008
- Multiple roles including Provider Relations Representative, Provider Relations Supervisor, Provider Relations Manager and Physician Contract Negotiator.
Education
Bachelor of Arts - English, Business Administration
Elon University
Elon, NC05.2002
Skills
- Audience & market insights (B2B, B2P, B2B2C, B2P2C, point of care)
- Product & portfolio marketing strategy
- Value proposition & narrative development
- Executive storytelling & business reviews
- Cross-functional leadership & influence
- Marketing prioritization & portfolio planning
- Launch strategy, quality, & delivery excellence
- Lead and develop high-performing marketing teams
- Create clarity around roles, ownership, and expectations to enable teams to operate with confidence and accountability
- Foster inclusive, collaborative team culture rooted in trust, transparency, and continuous improvement
- Build strong relationships with senior stakeholders and cross-functional partners
- Recognized for manager effectiveness, team engagement, and positive leadership presence
Timeline
Senior Marketing Director, Product Portfolio Marketing
Optum Rx | Optum Life Sciences
01.2024 - Current
Senior Marketing Director
Optum Rx | Optum Specialty Pharmacy
01.2020 - 01.2024
Marketing Director
Optum Rx | Optum Specialty Pharmacy
01.2018 - 01.2020
Senior Marketing Manager
Optum Rx | Optum Specialty Pharmacy
01.2015 - 01.2018
Marketing Manager
Catamaran (Acquired by Optum)
01.2012 - 01.2015
Manager, Sales Administration
Catalyst Rx (Acquired by SXC; became Catamaran)
01.2009 - 01.2012
Client Services Representative
Catalyst Rx (Acquired by SXC; became Catamaran)
01.2008 - 01.2009
Provider Relations
FedMed, Inc. / Medical Funding Services, Inc.
01.2003 - 01.2008
Bachelor of Arts - English, Business Administration
Elon University