Hi, I’m
Francesca Mira
Chisinau
Summary
Dedicated EMEA Sales and Marketing professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
10
years of professional experience
14
years of post-secondary education
4
Certifications
3
Languages
Work History
TTEC Europe for GoogleKrakow
Digital Marketing Account Manager
10.2022 - 06.2023
Job overview
- Managed team engaged in ongoing product optimization, account management and ad placement.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly for more then 300 accounts.
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
- Drove cross-functional collaboration with focus on quality service delivery.
Mira&LucarfSoroca
Retail Store Manager /Business Owner
01.2019 - 08.2022
Job overview
- Recruited and retained top talent, with focus on completing timely performance evaluations, providing positive feedback, and rewarding superior performance.
- Managed store organization, maintenance, and purchasing functions.
- Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products.
- Established and optimized schedules to keep coverage and service in line with forecasted demands.
- Mentored team members to enhance professional development and accountability in workplace.
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
Etoiles , Emirates PalaceAbu Dhabi
Marketing and Event Manager
05.2015 - 12.2018
Job overview
- Oversaw preparation and management of event budgets to deliver at or below projected costs.
- Fulfilled contractual obligations for rehearsal and day of event coordination.
- Managed administrative logistics of events planning, event booking, and event promotions for more then 200 events.
- Searched and negotiated suitable venues per setup requirements and budget constraints.
- Negotiated contracts with venues, vendors and suppliers to obtain best rates and services.
- Coordinated with kitchen or catering staff on delivery, timing and service style of food.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Nurtured and built relationships with vendors, venues and industry contacts to obtain best pricing and services for events.
- Maintained and built comprehensive database of industry contacts, vendors and venues.
- Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
Hard Rock Gatlinburg
Customer Service Management
05.2013 - 09.2013
Job overview
- Gained extensive knowledge in data entry, analysis and reporting.
- Skilled at working independently and collaboratively in team environment.
- Demonstrated high level of initiative and creativity while tackling difficult tasks.
- Organized and detail-oriented with strong work ethic.
- Strengthened communication skills through regular interactions with others.
- Worked effectively in fast-paced environments with more than 20 customers in per hours .
Education
Academy of Economic StudiesChisinau , Moldova
BBA from Business Administration And Management
09.2011 - 06.2014
Petru Rares School Soroca , Moldova
High School Diploma
09.2000 - 06.2011
Skills
Strategic planning
Marketing and advertising
Coordinating events
Operations Management
Business Development
Digital Marketing
E-Commerce
Project Management
Brand Manager
Content Development
Marketing strategy
Social media activities
Content marketing
Calculating ROI
Online marketing
Email Marketing
Marketing Strategies
Event networking
Revenue Generation
Certification
Google Ads, Google
Accomplishments
- Improved relationships with customers by soliciting feedback and encouraging interactions with customers on social media.
- Grew social media audience 50% through grassroots marketing plans incorporating social media campaigns.
- Achieved 60% engagement rate through content marketing.
- Developed over 600 social marketing campaigns, leading up to 70% increase in business.
- Resolved product issue through consumer testing.
- Collaborated with team of 15 in the development of New Online Stores.
Timeline
Microsoft Ads , Microsoft
03-2023
Digital Marketing Account Manager
TTEC Europe for Google
10.2022 - 06.2023
Google Ads, Google
09-2022
Adobe InDesign
05-2022
Adobe Illustrator
12-2021
Retail Store Manager /Business Owner
Mira&Lucarf
01.2019 - 08.2022
Marketing and Event Manager
Etoiles , Emirates Palace
05.2015 - 12.2018
Customer Service Management
Hard Rock
05.2013 - 09.2013
Academy of Economic Studies
BBA from Business Administration And Management
09.2011 - 06.2014
Petru Rares School
High School Diploma
09.2000 - 06.2011