Jiuze Liu
Bethesda
Summary
Master’s student at UMD with a focus on marketing, product operations, and creator partnerships, leveraging data and audience insights. Proven track record in executing successful campaigns in tech, gaming, and entertainment, including a Kickstarter campaign that raised over $270K, surpassing the goal by 300%. Expertise in campaign development, consumer behavior analysis, and project coordination. Achieved significant brand visibility through targeted messaging and strategic partnerships, gaining over 1,000 new Instagram followers in one month.
Overview
3
3
years of professional experience
Work History
Global PR and Marketing Intern
TGIF Gaming
Shanghai
06.2024 - 11.2024
- Localized PR and marketing strategies for U.S. market, generating $273,855 in 40-day Kickstarter campaign.
- Secured collaboration with Penn State University through strategic negotiations for early 2025 delivery.
- Translated marketing materials, including posts, video captions, and installation manuals for clarity.
- Ensured cultural relevance and accuracy to effectively engage English-speaking audiences.
Marketing Assistant Intern
Hitachi Energy
Beijing
07.2023 - 10.2023
- Aligned marketing strategies with Hitachi Energy’s 'Safety and Integrity' principles to strengthen brand consistency.
- Fostered stronger brand identity during rebranding phase through integration of core values.
- Produced multimedia content, including event recap videos, to reflect brand messaging and standards.
- Prepared monthly reports analyzing web analytics, email performance, and social media metrics.
Technical Producer
46LIVE
State College
10.2021 - 05.2023
- Configured and operated live video production equipment, including cameras and audio consoles.
- Provided comprehensive technical support for broadcasts, covering audio, video, graphics, and streaming.
- Trained new crew members on equipment usage and operational procedures.
Production Intern
Penn State Athletics
State College
09.2022 - 05.2023
- Edited post-game replays for Penn State volleyball and ice hockey broadcasts on B1G TEN Network.
- Collaborated with show directors to ensure seamless production quality.
- Assisted production crews during live events, facilitating equipment setup and rehearsals.
Vice President
Penn State Esports Club
State College
09.2021 - 05.2023
- Organized on-campus Q&A session with T1 CEO Joe Marsh to enhance internship opportunities.
- Developed guidance sessions leveraging industrial insight to support E-Sport professional development pathways.
- Facilitated weekly meetings with team leaders, ensuring effective communication across management levels.
- Collaborated with marketing team to create and implement content strategies aligned with club’s mission.
Live Production Division Student Executive Producer
Penn State University | CommAgency
State College
09.2021 - 05.2023
- Directed live streams for campus events, ensuring productions met client requirements and maintained high quality.
- Trained new team members in video editing techniques and equipment operation to enhance production efficiency.
- Optimized workflows to improve overall production processes.
Education
Master of Science - Game Entertainment and Media Analytics
University of Maryland
College Park, MD03-2026
Bachelor of Arts - Film And Video Production
Penn State University
State College, PA05.2023
Skills
- Campaign management and strategy
- User research and analysis
- Data-driven insights
- Cross-functional collaboration
- Creator partnership coordination
- Feedback synthesis and recommendations
- Content strategy development
- Product testing and optimization
Languages
Chinese (Mandarin)
Native/ Bilingual
English
Native/ Bilingual
Spanish
Limited
Japanese
Limited
Timeline
Global PR and Marketing Intern
TGIF Gaming
06.2024 - 11.2024
Marketing Assistant Intern
Hitachi Energy
07.2023 - 10.2023
Production Intern
Penn State Athletics
09.2022 - 05.2023
Technical Producer
46LIVE
10.2021 - 05.2023
Vice President
Penn State Esports Club
09.2021 - 05.2023
Live Production Division Student Executive Producer
Penn State University | CommAgency
09.2021 - 05.2023
Master of Science - Game Entertainment and Media Analytics
University of Maryland
Bachelor of Arts - Film And Video Production
Penn State University
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