Harley Rothfeld

● Utilized IT solutions to enhance digital marketing strategies and web design,
ensuring optimal performance and user engagement.
● Administered and secured online marketing platforms and communities, focusing
on user safety and data protection.
● Managed integration of IT and marketing efforts, aligning website analytics wi
campaign goals to drive strategic decisions.
● Designed and implemented community servers for clients ranging from 300 to 2000
members, focusing on automation and security to ensure optimal performance and
safety. Provided comprehensive IT solutions and problem-solving support for these
online communities.

• Gathered client feedback to inform continuous improvement of implementation strategies.
• Created comprehensive user guides and videos by gathering input from end-users.
• Provided ongoing support to clients to address questions and ensure smooth transition to new systems.
• Managed multiple implementation projects concurrently, maintaining strict deadlines without compromising quality or scope.
• Worked in several Hubspot Hubs including: CRM, Marketing and Service Hub.

• Streamlined project management using agile methodologies and Jira, enhancing
  team productivity and tracking.
• Enhanced system and network security protocols within digital marketing
  operations to protect company data.
• Motivated diverse teams with clear communication and shared goals for project success.
• Used Google Analytics, SEMRush and Google Search Console identify and implement SEO and PPC tactics.

• Coordinated promotional events both online and offline to increase brand awareness among target audiences.
• Implemented A/B testing on various channels to identify best-performing tactics and optimize campaign performance.
• Used Power BI to build dashboards and report on marketing/sales (recruitment) alignment and goals.
• Coordinated email campaigns, built and edited landing pages, edited/created blog posts and tracked analytics via Hubspot.

• Implemented security measures for marketing data and systems, using technology
  to safeguard digital assets.
• Managed affiliate partnerships, fostering relationships that resulted in increased revenue streams for both parties involved.
• Analyzed web analytics data to inform ongoing strategy adjustments and improve overall ROI on digital marketing efforts.

• Coordinated promotional events both online and offline to increase brand awareness among target audiences.
• Developed and implemented campaigns for email, online advertising, search engines and networking events using Adobe Creative Suite, Mail Chimp, Constant Contact and Hubspot.
• Developed and executed marketing strategies incorporating IT tools to enhance data analysis and user experience.
  

• Strengthened brand identity by overseeing visual elements such as logo design, website layout, and promotional materials consistency and implementing said elements.
• Collaborated cross-functionally to align marketing strategies with overall business objectives, ensuring cohesive messaging across all channels.
• Supervised a sales/marketing team, integrating digital and IT strategies to improve lead generation and customer engagement.
• Enhanced the technical aspects of sales strategies, including the use of digital tools to track performance and market trends.

• Monitored digital content performance metrics regularly, adjusting strategy accordingly for optimal results.
• Implemented keyword strategies that improved organic search performance and increased website visibility.
• Applied IT skills in content management and SEO to optimize digital content, enhancing online traffic and engagement