Harry Guo
Columbia
Summary
Analytics leader with a strong history of driving growth and innovation at Blend360. Specializes in predictive modeling and data visualization, transforming complex data into actionable insights. Proven ability to scale teams and enhance client strategies, combining technical expertise with strategic vision.
Overview
14
14
years of professional experience
Work History
Director – Client Services
HumanMadeMachine (HMM)
McLean
09.2024 - Current
- Lead analytics delivery for creative pretesting and survey-based insights, enabling clients to evaluate advertising effectiveness and guide go-to-market decisions.
- Translate survey and behavioral data into concise recommendations guiding creative optimization and campaign investment decisions.
- Standardize reporting frameworks and executive presentations that inform brand, media, and creative strategy.
Sr. Director – Data Science Solutions
Blend360
Columbia
05.2018 - 09.2024
- Led large-scale analytics engagements driving Blend360’s evolution into a trusted analytics partner for Fortune 500 clients including Goldman Sachs (Marcus), CVS Health, Walmart, Hilton Grand Vacations (HGV), Grammarly, Marriott, and Petplan.
- Recipient of the inaugural Presidential Award, the company’s highest annual honor for leadership and innovation.
- Scaled the data science organization from 4 to 60+ professionals across data science, engineering, and BI disciplines.
- Walmart: Directed influencer campaign measurement using event-level analytics and propensity-score control groups to quantify incremental ROI.
- Marcus (Goldman Sachs): Designed and led omni-channel acquisition modeling optimizing new-client growth.
- Grammarly: Expanded embedded analytics team from 3 to 20, strengthening analytical maturity and operational scalability.
- Petplan: Partnered with leadership to redesign KPI dashboards used in investor and executive reporting.
- CVS Health: Developed Tableau dashboards and ad-hoc BI reporting supporting enterprise retail and pharmacy operations.
- Hilton Grand Vacations: Oversaw predictive modeling and performance measurement for email marketing campaigns.
- Directed third-party data ingestion and evaluation to improve customer profiling and modeling accuracy.
Sr. Director – Market Solutions, APAC
comScore Inc.
Reston
06.2012 - 01.2018
- Directed APAC analytics and product innovation, launching cross-platform measurement solutions adopted by Yahoo, LG, and Haier to enhance digital marketing ROI.
- Introduced Extended Video and Video Ad Metrix, delivering event-level insights on content and ad consumption.
- Built multi-channel funnel and purchase-journey analytics uncovering optimization levers in consumer behavior.
- Partnered with agencies and publishers to translate complex data into actionable marketing strategies.
- Mentored regional analytics teams and standardized methodologies ensuring data consistency across markets.
Lead Analyst – Advanced Analytics
Merkle, Inc.
Columbia
02.2012 - 06.2012
- Delivered campaign analytics and performance reporting for financial-services clients, laying the foundation for later leadership in customer analytics and data strategy.
- Built weekly campaign dashboards and cost-response analyses for financial vertical clients.
- Recruited by comScore to lead regional analytics and product innovation in APAC.
Education
Master of Science - Statistics
University Name
Bachelor of Science - Economics
University Name
Skills
- SQL
- Data visualization
- A/B testing
- Machine learning
- Predictive modeling
- Business intelligence
- Python
- Tableau
- Snowflake
- Predictive Analytics
- BI Dashboarding
- Campaign Measurement
- Customer Segmentation
- Propensity Scoring
- Funnel Analysis
Websites
Additional Highlights
- Experienced presenter to C-suite and executive stakeholders.
- Skilled at simplifying complex analytics into clear business narratives.
- Proven track record mentoring cross-functional analytics teams.
Earlier Experience
- Capital One, Built banker-incentive KPI reporting systems for sales and performance tracking.
- Laureate Education, Directed BI initiatives for marketing and finance; improved lead generation and ROI.
- ComScore Inc., Established telecom analytics frameworks; scaled business revenue from $1M to $8M.
Timeline
Director – Client Services
HumanMadeMachine (HMM)
09.2024 - Current
Sr. Director – Data Science Solutions
Blend360
05.2018 - 09.2024
Sr. Director – Market Solutions, APAC
comScore Inc.
06.2012 - 01.2018
Lead Analyst – Advanced Analytics
Merkle, Inc.
02.2012 - 06.2012
Master of Science - Statistics
University Name
Bachelor of Science - Economics
University Name