IBRAHIM KONTEH
Germantown,MD
Summary
Results-oriented Marketing and Events Management Professional with extensive experience in building and scaling lifestyle brands in international markets. Successfully led the growth of three major entertainment brands, attracting over 3,000 patrons per event across six key markets. Former International Brand Manager for the Campari Group, launching global beverage brands in the Caribbean, achieving increased market share and brand visibility through data-driven campaigns. Expertise in multi-market brand development, high-impact event production, and budget optimization for ROI-focused campaigns.
Overview
15
15
years of professional experience
Work History
Recruiting and Retention HR Specialist
Recruiting and Retention - MD Army National Guard
Reisterstown
09.2024 - Current
- Organized recruitment events including career fairs and school activities.
- Coordinated benefits administration for enrollments, changes, terminations, and transfers.
- Prepared reports analyzing turnover and absenteeism rates.
- Drafted offer letters and employment contracts following company guidelines.
Human Resource Specialist
U.S. Army National Guard
Maryland
12.2021 - Current
- Maintained accurate employment records using HR systems, improving the records' accuracy by 20%.
- Communicated policies and benefits, ensuring 100% compliance, and enhancing employee engagement by 15%.
- Managed the applicant tracking system to maintain accurate records of applicants and employees.
- Created training materials for new hires and provided orientation sessions.
- Maintained confidential personnel files in accordance with applicable laws and regulations.
- Organized recruitment events such as career fairs and open houses.
- Prepared reports related to HR activities, such as turnover rate analysis and absenteeism rate.
Marketing Director
433 Entertainment & The Council Entertainment
Kingston
05.2010 - Current
- Conceptualized and executed marketing strategies for high-profile events, averaging 3,000 attendees each.
- Secured sponsorships with top brands, managing relationships to enhance brand visibility and ROI.
- Led targeted digital and social media campaigns, boosting audience engagement by 20% annually.
- Coordinated on-site activations for festivals, collaborating with production teams for seamless execution.
- Optimized brand positioning across digital platforms, increasing market share by 18%.
Service Manager | Personal Banker
Wells Fargo Bank
Washington
11.2015 - 11.2022
- Led teams to deliver exceptional client service, improving customer satisfaction by 20% and issue resolution by 95%
- Promoted services and cross-sold digital banking solutions, increasing adoption by 15%
- Managed budgets and schedules, reducing operational inefficiencies by 20%
Assistant Marketing Manager
J&J Medical
Washington
08.2015 - 12.2018
- Oversaw marketing communications for three locations, increasing brand awareness by 40% through targeted campaigns
- Planned and executed events, enhancing market positioning and achieving a 25% increase in market share
- Cultivated media relationships, resulting in a 30% increase in media coverage for brand initiatives
- Managed client relationships and daily operations, improving client satisfaction by 15%
Brand Manager
International Brands
Kingston
07.2012 - 10.2014
- Developed and implemented growth strategies for Campari, Skyy Vodka, and JBW Rum, achieving significant case sales growth (e.g., Campari: 12,000 to 34,000 cases over three years)
- Negotiated sponsorships with promoters and agencies, boosting brand visibility by 30% through strategic partnerships
- Designed marketing promotions blending physical and digital components, increasing customer engagement by 15%
- Delivered program recaps with analytical insights, driving continuous improvement in campaign performance
Education
Bachelor of Science - Marketing
University of Maryland Global Campus
Adelphi MD 05-2026
High School Diploma -
Munro College & Wolmer's Boys High School
Kingston, Jamaica06-2007
Skills
- Market research and analysis
- Communication skills
- AI-driven marketing strategies
- Digital marketing and online strategies
- Marketing channel management
- Content creation and social media strategy
- Event planning and execution
- Project management and budget analysis
- Stakeholder collaboration and vendor management
- Industry knowledge and trends
- Innovative problem solving
Accomplishments
- Increased event attendance by 50% over a two year period through strategic marketing initiatives and partnership development.
- Developed and implemented growth strategies for Campari, Skyy Vodka, and JBW Rum, achieving significant case sales growth (e.g., Campari: 12,000 to 34,000 cases over three years)
- Launched Skyy Vodka and Aperol Spritz.
- Designed marketing promotions blending physical and digital components, increasing customer engagement by 15%
- Drove a 20% rise in social media engagement through targeted content and strategic promotions.
Languages
English, Native
Timeline
Recruiting and Retention HR Specialist
Recruiting and Retention - MD Army National Guard
09.2024 - Current
Human Resource Specialist
U.S. Army National Guard
12.2021 - Current
Service Manager | Personal Banker
Wells Fargo Bank
11.2015 - 11.2022
Assistant Marketing Manager
J&J Medical
08.2015 - 12.2018
Brand Manager
International Brands
07.2012 - 10.2014
Marketing Director
433 Entertainment & The Council Entertainment
05.2010 - Current
Bachelor of Science - Marketing
University of Maryland Global Campus
High School Diploma -
Munro College & Wolmer's Boys High School
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