Ionela Chitic

– Managing the personal brand of the company’s founder across Instagram, TikTok, YouTube, LinkedIn, Telegram, and Threads
– Leading an international content project with social media channels in multiple languages
– Developing and executing content strategies and monthly content plans tailored to each platform
– Monitoring trends, generating content ideas, and writing video scripts
– Organizing and supervising video production: assembling crew, planning shoots, overseeing delivery and emotional tone
– Participating in post-production: preparing editing briefs, reviewing drafts, giving feedback, and approving final versions
– Collaborating with the SMM manager to align strategy, content calendar, and execution
– Leading an in-house creative team: videographers, video editors, SMM specialist, targeting specialist, graphic designer, and trend researcher
– Ensuring brand consistency, timely execution, and measurable growth across all platforms

Employer Branding Project (second major direction):
– Leading the Employer Branding initiative of Brilic Media in parallel with the founder’s personal brand strategy
– Built the project from the ground up: defined the strategy, created communication pillars, developed content formats, and launched a long-term content plan
– Managing and guiding the Employer Branding team responsible for content creation, video production, design, and communication
– Overseeing and growing Brilic Media’s Employer Branding presence on Instagram, TikTok, and LinkedIn
– Responsible for internal and external visibility, including the development of press materials and coordinating company features in media
– Strengthening the company’s reputation as an employer through strategic storytelling, culture-focused content, recruitment communication, and multi-platform positioning

– Organization and full management of key fashion events, including:
▸ Moldova In Fashion Conference 2024 – coordinated the entire event, managed logistics, speaker communication, and stage flow for an international conference with over 30 speakers
▸ Moldovan Brands Runway – responsible for partner relations and sponsorship acquisition, actively involved in event planning and coordination
▸ Fashion Hackathon 2024 – developed the concept and format, managed the event from A to Z, including logistics, promotion, and follow-up
▸ Fashion Business Accelerator – co-organized in collaboration with Fashion Scout, coordinated the program and supported participating Moldovan fashion designers
– Promotion of the CAPSULA showroom
▸ Developed and implemented the social media communication strategy
– Coordination of 3 Summer School editions for girls (ages 10–15)
▸ Managed full logistics: registrations, trainer selection, daily activities
▸ Designed curriculum for hands-on workshops (fashion design, accessories, beauty, lifestyle)
– Organization of thematic trainings with local and international mentors
▸ Focused on promotion, sales, sustainability, and brand development
– Fundraising and budget management for projects and events
– Development and execution of communication and PR strategies
– Strategic collaboration with designers, NGOs, educational institutions, and international partners

– Development and implementation of marketing strategies
▸ Product launches, brand positioning, promotional campaigns
– Management of digital marketing activities
▸ Social media, email marketing, website content
▸ Data analysis and performance tracking
– Coordination of marketing campaigns and creative production
▸ Media plans, visuals, promotional materials, copywriting
– Collaboration with influencers and bloggers
▸ Identifying relevant creators, negotiating partnerships, tracking results
– Organization of events and offline activations
▸ Store opening, trade shows, webinars, product presentations
– Budget management and reporting
▸ Planning, optimization, performance reports
– Cross-functional and external collaboration
▸ Designers, media, agencies, sales and product teams
– Team supervision and mentoring
▸ Task coordination, process improvement, knowledge sharing
– Market research and consumer insights
▸ Trend analysis, audience segmentation, campaign adaptation– Development and implementation of marketing strategies ▸ Product launches, brand positioning, promotional campaigns – Management of digital marketing activities ▸ Social media, email marketing, website content ▸ Data analysis and performance tracking – Coordination of marketing campaigns and creative production ▸ Media plans, visuals, promotional materials, copywriting – Collaboration with influencers and bloggers ▸ Identifying relevant creators, negotiating partnerships, tracking results – Organization of events and offline activations ▸ Store opening, trade shows, webinars, product presentations – Budget management and reporting ▸ Planning, optimization, performance reports – Cross-functional and external collaboration ▸ Designers, media, agencies, sales and product teams – Team supervision and mentoring ▸ Task coordination, process improvement, knowledge sharing – Market research and consumer insights ▸ Trend analysis, audience segmentation, campaign adaptation

– Development and implementation of employer branding strategies
▸ Defined brand positioning as an employer across online & offline platforms
▸ Promoted job opportunities through digital campaigns and career platforms
▸ Coordinated the content and updates of the company's career page
– Internal communication and corporate culture
▸ Created and managed internal communication tools and strategies
▸ Organized internal events: from concept to full operational coordination
▸ Developed training materials and onboarding programs for new hires
▸ Facilitated meetings and team alignment activities
– Partnership building and CSR
▸ Built and managed partnerships with educational institutions and NGOs
▸ Represented the company at events on corporate culture and social responsibility
▸ Promoted the employer’s CSR values to external stakeholders
– Process improvement and cross-functional coordination
▸ Identified internal process gaps and implemented workflow improvements
▸ Coordinated interdepartmental projects to boost operational efficiency
▸ Managed internal data and reports to support strategic decisions
– Customer and stakeholder relations
▸ Analyzed customer feedback and needs to inform service improvements
▸ Provided support and guidance in resolving client and internal issues
– Market research and reporting
▸ Conducted industry benchmarking for internal policy updates
▸ Developed presentations and reports for executive decision-making

– Development and implementation of social media strategies
▸ Created content calendars and planned promotional campaigns
▸ Managed daily posting across platforms (Instagram, Facebook, LinkedIn)
▸ Aligned social media activities with brand goals and marketing objectives
– Content creation and brand communication
▸ Wrote copy for posts, ads, and social media campaigns
▸ Created engaging visual content in collaboration with designers
▸ Maintained consistent tone of voice and brand identity online
– Community management and audience engagement
▸ Monitored and responded to messages and comments
▸ Identified and engaged with the target audience
▸ Built and nurtured an active online community
– Influencer and media collaboration
▸ Coordinated partnerships with bloggers, influencers, and media
▸ Supported brand visibility through strategic collaborations
– PR and communication
▸ Responsible for external communication and brand messaging
▸ Managed company presence on social media and professional platforms
– Campaign performance and reporting
▸ Analyzed campaign performance and audience insights
▸ Prepared monthly and quarterly reports to evaluate results
– Event planning and coordination
▸ Developed concepts and organized creative brand events
▸ Managed operational, visual, and communication aspects of events
▸ Collaborated with partners and vendors to ensure event success

– Preparing weekly and monthly reports on the company’s commercial performance
– Creating product presentations for the website, featuring new items from the portfolio
– Providing cross-departmental administrative and operational support
– Registering and tracking fiscal invoices in the internal ERP system
– Managing advance settlements and related documentation
– Consolidating internal data and preparing reports for headquarters in Bucharest
– Coordinating technical and material resources for the Chisinau office
– Supporting the HR department (based in Bucharest) in employer branding initiatives
– Assisting with the organization of team buildings, internal events, and employee engagement activities
– Contributing to the development of corporate culture and internal communication– Preparing weekly and monthly reports on the company’s commercial performance – Creating product presentations for the website, featuring new items from the portfolio – Providing cross-departmental administrative and operational support – Registering and tracking fiscal invoices in the internal ERP system – Managing advance settlements and related documentation – Consolidating internal data and preparing reports for headquarters in Bucharest – Coordinating technical and material resources for the Chisinau office – Supporting the HR department (based in Bucharest) in employer branding initiatives – Assisting with the organization of team buildings, internal events, and employee engagement activities – Contributing to the development of corporate culture and internal communication

– Corporate client management
▸ Identified and consulted potential corporate clients
▸ Maintained client relationships and adapted services to business needs
– Travel package development and booking
▸ Prepared customized travel packages for corporate teams
▸ Booked and issued flight tickets, including complex itineraries
– Business event coordination
▸ Organized business trips, meetings, and events for corporate clients
– Travel documentation and logistics
▸ Handled insurance, visa applications, and passport formalities
▸ Ensured timely processing of all travel-related documents– Corporate client management ▸ Identified and consulted potential corporate clients ▸ Maintained client relationships and adapted services to business needs – Travel package development and booking ▸ Prepared customized travel packages for corporate teams ▸ Booked and issued flight tickets, including complex itineraries – Business event coordination ▸ Organized business trips, meetings, and events for corporate clients – Travel documentation and logistics ▸ Handled insurance, visa applications, and passport formalities ▸ Ensured timely processing of all travel-related documents

– Client consulting and travel planning
▸ Provided personalized consultations and selected optimal tour packages based on client preferences and budgets
– Travel documentation and support
▸ Managed registration of insurances, visa applications, and passport assistance
▸ Ensured timely and accurate preparation of all travel documents
– Booking and ticketing
▸ Booked and issued flight tickets for individual and group travel
– Coordination of additional services
▸ Arranged airport transfers, car rentals, excursions, and other related services
▸ Ensured smooth end-to-end travel experience for clients