Iulia Gromațchi
Chișinău
Summary
As a dynamic and strategic marketing professional, I boast over eight years of expertise in the field, specializing in crafting and implementing comprehensive marketing strategies that not only drive growth but also significantly enhance brand positioning and improve customer engagement.
With a proven track of success, I seamlessly bridge the gap between B2C and B2B environments, leveraging a deep understanding of both sectors to foster collaboration and unify marketing efforts across diverse customer bases.
Overview
9
9
years of professional experience
Work History
Marketing Manager
Enterprise Business Solutions
03.2023 - Current
- Conducting detailed market research and competitive analysis to identify the company's strengths, developing a communication strategy that appeals to new prospects and effectively positions the company in the market.
- Crafting a targeted marketing strategy for the B2B sector, which involves analyzing the unique needs and challenges of client businesses, and tailoring the marketing approach based on specific audience segments.
- Engaging in deep collaboration with commercial business partners to gain insights into the buyer persona, pinpointing gaps in client businesses across various industries like Fintech, Edtech, Ecommerce, and Egov, and providing customized IT solutions for each segment according to their unique requirements.
- Performing an extensive audit and analysis of the existing database, segmenting the audience based on factors such as industry, company size, geographic location, and specific business needs, and crafting tailored communication plans for each segment.
- Enhancing the CRM customer management platform by analyzing the current system and proposing a set of improvements for the development team, including the introduction of filters for more efficient and systematic information management and identifying new features to better segment and address the needs.
- Overseeing the entire process of the company's website development from initial competitive analysis, site mapping, and UI/UX design, to defining services, content creation, and drafting technical specifications for development, including website functionality, CRM integration, platform migration, SEO optimization, and animation guidelines, all while guiding a the marketing, design, and development teams through the execution and quality assurance to compile enhancements.
- Leading marketing department in the strategic execution and implementation of marketing initiatives.
- Directing design team to develop from scratch and implement branding across documentation, digital, and online mediums.
- Working closely with the PPC manager to establish and manage the funnel for sponsored campaigns, collecting and analyzing data to refine strategies and improve outcomes.
- Creating comprehensive documentation to facilitate interdepartmental cooperation, outlining procedures for launching new projects, or implementing updates to existing initiatives.
- Regularly reporting to board members on marketing strategies, execution outcomes, and ongoing initiatives.
Social Media Manager
Odys Global
03.2022 - 03.2023
- Develop and implement a comprehensive social media strategy by conducting competitive research, choosing the right platforms, crafting messages, and identifying target audiences.
- Create, edit, publish, and share daily content across various formats (text, images, videos) to forge meaningful connections and motivate community engagement.
- Oversee the management of all social media channels, including LinkedIn, Facebook, Twitter, Pinterest, Instagram, TikTok, Trustpilot, and YouTube, tailoring content for each specific platform. Enhance company page visibility on these platforms to boost social content exposure.
- Organize content into calendars and schedule campaigns in advance. Work in partnership with clients and affiliates to create compelling success stories that underscore the benefits and impacts of products sourced from the Marketplace.
- Engage in continuous improvement by monitoring social data/metrics, gaining insights, identifying best practices, and applying this knowledge. Utilize tools like Google Analytics and Meta to track and analyze social media performance, reporting on these findings.
- Introduce and apply innovative features to increase brand awareness, including promotions and competitions. Keep abreast of the latest in social media, design tools, and apps to ensure the brand remains relevant and competitive.
- Stay up-to-date with current technologies and trends in social media, design tools and applications.
Head of Marketing Department
JustConsult SRL
09.2018 - 03.2022
- Crafting and refining marketing strategy and plan, with a focus on alignment with the company’s strategic objectives.
- Directing the planning and execution of marketing efforts, from conceptualization to delivery, ensuring coherence with our brand’s vision.
- Developing a comprehensive marketing plan, detailing initiatives and distributing tasks among the marketing team to guarantee efficient and effective implementation.
- Conducting thorough market research to understand demand for our services, alongside competitor analysis to identify market trends and opportunities.
- Collaborating with the sales department to formulate pricing strategies that aim to optimize profits and market share, while maintaining a balance with customer satisfaction.
- Identifying potential customers through both online and offline channels to broaden our market reach.
- Working closely with sales department to create impactful promotions and develop comprehensive advertising campaigns that resonate with our target audience.
- Compiling detailed descriptions of our service offerings for better market communication.
- Building and enhancing our brand's awareness and positioning within the market, supporting both sales and lead generation initiatives.
- Coordinating and overseeing marketing projects from their inception to completion, ensuring alignment with our marketing objectives and timelines.
- Organizing significant company events such as conferences, branch launch events, and PR events, to promote our brand and engage with potential customers.
- Managing our social media marketing strategy and content marketing efforts to ensure consistent brand messaging and engagement with our audience.
- Establishing collaborations with influencers and public personalities to leverage their reach for promoting our company and enhancing our market presence.
Marketing and Social-Media Manager
Niagara Fitness Club SRL
12.2016 - 08.2018
- Formulate, execute, and oversee our social media strategy, ensuring alignment with broader marketing goals. Take charge of crafting, managing, and supervising all content distributed across social media platforms, tailoring it to fit the unique characteristics of each channel effectively.
- Design and implement campaigns that enhance both commercial goals and brand visibility.
- Rigorously evaluate the impact and success of each social media initiative, employing metrics and analytics to inform future strategies.
- Keep abreast of the latest trends, best practices, and technological advancements in social media to ensure our approach remains innovative.
- Collaborate closely with copywriters and designers, guiding them to produce content that is not only engaging but also informative and visually appealing.
- Engage in active partnerships with the marketing, sales, and product development teams to ensure a cohesive and integrated approach to our online presence.
- Work directly with mass media outlets to amplify the reach of Niagara's services, specifically targeting the promotion of our fitness services to a broader audience.
- Monitor key performance indicators such as SEO rankings and user engagement levels, leveraging this data to refine and optimize content strategies continuously.
Sales Marketing Manager
Pixel Studio SRL
10.2015 - 03.2016
- Conduct a thorough analysis of the Moldovan market to devise a strategic plan aimed at stimulating demand for Pixel Studio's offerings, including web design, 2D/3D design, and commercial and film production services.
- Focus on identifying and securing new clients, while fostering robust, enduring relationships through a deep understanding of their unique requirements and preferences.
- Expand the customer base and employ persuasive strategies to encourage repeat business, emphasizing the long-term value and benefits of our services.
- Deliver detailed reports on sales, revenue, and expenses, alongside realistic projections, to the management team, facilitating informed decision-making and strategic planning.
Education
Bachelor of Science - Communication And Information Science
Moldova State University
05.2018
Skills
- Strategic planning and execution
- Market research and competitive analysis
- B2B marketing and lead generation
- CRM systems enhancement
- Cross-functional team leadership
- Data analysis and performance metrics
- Brand development
- Effective communication skills
- Critical thinking and problem solving
Languages
Romanian
Native language
English
Advanced
C1
Russian
Upper intermediate
B2
Deutsch A2
Elementary
A2
Hobbies and Interests
Skiing, Hiking, Sportive dance.
Timeline
Marketing Manager
Enterprise Business Solutions
03.2023 - Current
Social Media Manager
Odys Global
03.2022 - 03.2023
Head of Marketing Department
JustConsult SRL
09.2018 - 03.2022
Marketing and Social-Media Manager
Niagara Fitness Club SRL
12.2016 - 08.2018
Sales Marketing Manager
Pixel Studio SRL
10.2015 - 03.2016
Bachelor of Science - Communication And Information Science
Moldova State University
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