Ivan Andrianov
Product&Growth
Summary
Driven and analytical growth manager with 8+ years experience in identifying problems and implementing strategies from acquisition and activation to revenue and retention.
Overview
5
5
years of professional experience
Work History
Growth and R&D Lead
Traffic Squad
03.2025 - Current
- Build: 360 analytics, alerts system, ROAS prediction algorithm, A/B tests flow and analysis.
- Run: new sub products (more than 5 streams), A/B tests with new user flows (5-10 tests per month), market and user researches.
- Optimization: full cycle CRO management - T/M/BOFU
Product Marketing and Growth Lead
Brainstack
07.2023 - 07.2024
- Build: paid loop; analytics for part of the funnel; core user portraits; user journeys in mobile and web; add value for AOV.
- Run: 5-7 A/B tests per month; cross functional planning; CRO for funnels;
- Optimization: ROAS init +20%; ROAS 12m +43%; CR from free to paid +72%; RPS +10%; AOV +30%.
Product Marketing Owner
Kyivstar.Tech
10.2021 - 06.2023
- Build: cross-channel growth process; combine user-product-analysis mechanism.
- Run: full funnel for 3M+ users per month; $250k+ budget per month; cooperation around 50+ mates.
- Optimization: 7D activation from 11,4% to 33%; decrease CPA for acquisition x1.6, retention x2; app uninstall -10%.
Product Marketing Manager
WePlay
08.2020 - 09.2021
- Build: retention vision, key metrics, and promotion for main products: event, Twitch extension, Smart TV app, web products.
- Run: go-to-market for main products; market researches, forecasts, and predictions; lead 10 members in the team; manage ~$100k budget per month; launch new features.
- Optimization: engagement in main product +43%; CAC - 52%; activation in semiproduct +29%; up ARPU -30%.
Skills
Data Analysis
Problem Solving
Conversion Rate Optimization
Strategic Planning
A/B Tests and Hypothesis
undefinedOther experience
- Tezos DeFi Hackathon 2022 / Growth Mentor
- Dex.Guru / Growth Strategist
- Product Marketing and Growth. Prjctr / Student
Tools
- Mixpanel / Amplitude
- Google Analytics / Firebase
- Figma
- Jira / Confluence / Clickup
- A/B Tests tools
- CRM & Retention tools
- Miro
- Tableau / Data Studio / Looker
- Engagement Solutions
Timeline
Growth and R&D Lead
Traffic Squad
03.2025 - Current
Product Marketing and Growth Lead
Brainstack
07.2023 - 07.2024
Product Marketing Owner
Kyivstar.Tech
10.2021 - 06.2023
Product Marketing Manager
WePlay
08.2020 - 09.2021
Similar Profiles
Kunad RaiKunad Rai
Traffic Control Person at Metro Traffic, Dynasty TrafficTraffic Control Person at Metro Traffic, Dynasty Traffic
Vijay Vijay null
Traffic Controller at Traffic Management (ONE STOP TRAFFIC SOLUTION)Traffic Controller at Traffic Management (ONE STOP TRAFFIC SOLUTION)
Michael AckermannMichael Ackermann
Senior National Inspector at National Traffic Police (ROAD TRAFFIC MANAGEMENT CORP)Senior National Inspector at National Traffic Police (ROAD TRAFFIC MANAGEMENT CORP)
Wesley LouWesley Lou
Business Growth Consultant & Program Quality Lead at Shipley Asia PacificBusiness Growth Consultant & Program Quality Lead at Shipley Asia Pacific
Zubaid HossainZubaid Hossain
Growth Associate / BA Program Lead at BetstampGrowth Associate / BA Program Lead at Betstamp