Jacob Marquis

Spearhead advanced digital marketing and social media analytics for a diverse portfolio of federal health agencies, including FDA (CTP & CDER), HRSA, NIH (HEAL, NIAMS, NIA), transforming complex datasets into actionable strategies and impactful communication initiatives.

• Advanced Social Listening & Analytics: Design and execute complex Boolean queries using Brandwatch and Sprinklr to monitor and analyze hundreds of thousands of mentions across social media (X, Facebook, LinkedIn, Instagram, Reddit) and online news. Conduct in-depth trend analysis, sentiment analysis, and topic modeling to provide critical insights on regulatory impacts, drug pricing, public health discourse (e.g., generics, opioids, weight loss drugs, AI/ML), and campaign effectiveness.
• Data-Driven Strategy & Reporting: Develop comprehensive monthly, annual, and ad-hoc reports for clients like HRSA and FDA, presenting social media performance metrics, comparative year-over-year analysis, and actionable recommendations to enhance engagement, outreach, and content strategies. Leverage AI-driven tools (Sprinklr, Gemini) for efficient data analysis, news summarization, and optimization of observance-related campaigns.
• Technical Innovation & Automation: Developed a Python script in Visual Studio Code to automate the extraction and analysis of HRSA’s entire YouTube video library analytics, significantly improving efficiency and providing data-driven recommendations for content and engagement improvements.
• Strategic Communications Support: Provide critical data support for regulatory rollouts (FDA CTP), presidential transition communication strategies (NIAMS), and flagship initiatives like NIH HEAL. Compile and distribute daily news clips (NIA), manage hashtag analytics for major campaigns (NIA's 50th Anniversary), and support the development of regulatory databases.
• Client-Specific Initiative Management: Lead targeted social listening projects, such as analyzing HRSA’s Provider Relief Fund, and provide strategic recommendations. Manage monthly content tagging, update quarterly communications plans with detailed metrics, and ensure data accuracy for collaborator research (NIH HEAL).

• Driven by a commitment to realizing innovative visions and solving complex problems in my free time, I dedicate myself to the independent development of sophisticated software solutions, primarily leveraging Python, Artificial Intelligence, and full-stack web technologies.
• This self-directed initiative has cultivated a substantial personal portfolio, representing thousands of lines of original code across multiple complex projects. I manage the entire development lifecycle, from conceptualization and architectural design to implementation, testing, and iterative refinement.
• My development workflow incorporates AI-assisted coding tools and techniques, enabling accelerated development, exploration of advanced algorithms, and enhanced code quality for ambitious projects, including data-intensive web applications and AI-driven analytical tools focusing on performance analysis and forecasting.

Core competencies demonstrated through these projects include:

-Advanced Python Development: Proficient in leveraging Python for backend development (Flask), data analysis (Pandas, NumPy), machine learning (Scikit-learn, XGBoost, TensorFlow, Transformers), and automation.
-AI & Machine Learning: Designing, training, and implementing ML models for prediction, classification, and data insights; experience with NLP techniques.
-Full-Stack Web Development: Building responsive and interactive user interfaces (HTML, CSS, JavaScript, Bootstrap, Chart.js) integrated with robust backend logic and databases (SQLite).
-Data Acquisition & Automation: Developing web scraping tools (Selenium) and integrating APIs for comprehensive data gathering and processing.
-Problem-Solving & Innovation: Independently tackling technical challenges, researching novel solutions, and translating complex requirements into functional software.

Successfully established and operate a thriving e-commerce venture in the competitive sports collectibles market, applying a full spectrum of entrepreneurial, analytical, and digital marketing skills.

• Data-Driven Growth: Executed targeted digital marketing campaigns on eBay, achieving 622,641 listing impressions within a 90-day period through strategic optimization.
• Market Analysis & Adaptability: Conducted in-depth market research and data analysis of sports card trends, leveraging sales data (eBay) to inform dynamic pricing, sourcing, and investment decisions in a fluctuating collectibles landscape.
• Operational Excellence: Managed all facets of e-commerce operations, including inventory management, listing optimization, customer service, and fulfillment, maintaining a 100% positive eBay seller feedback rating.

• Completed monthly social and traditional media tagging for CTP’s mentions. Tagging applied both campaign and thematic tags for all posts.
• Supported the organization of project management activities for the NIH HEAL Initiative by developing a Gantt chart to organize projects and schedules.
• Managed the calendar of key events and conferences for the NIH HEAL Initiative.
• Completed Google Ads training.
• Provided wrap-up report support for CTP’s regulatory announcements.