Jessica Pellegrini
Senior Events Manager
Frederick
Summary
Event and marketing professional with 14 years of experience specializing in hybrid activations. Known for meticulous attention to detail, collaborative teamwork, and managing multiple projects concurrently.
Overview
14
14
years of professional experience
Work History
Senior Events Manager
Bethesda Softworks
7 2018 - Current
- Managed all in person and virtual events - from small to large (150 attendees to 10,000 + attendees)
- Overall convention management including QuakeCon, E3 and brand experiential events
- Implemented new livestream initiatives across global brands and studios
- Oversaw cross functional relationships to ensure optimal event results
- Demonstrated leadership skills in managing mutliple projects from concept to completion
- Developed and proposed event strategies to senior executives
- Maintained event production partner and vendor relationships
- Managed overall event budgets and contracting with legal and finance teams
- Lead post-event reporting to identify problems and solutions for future event marketing plans
- Mentored junior team members, providing guidance and support for professional growth
Marketing Manager
LKC Technologies
03.2018 - 07.2018
- Organized successful trade show exhibits, showcasing products effectively to potential customers or partners
- Managed all trade show logistics, staffing and lead generation
- Devised content strategy to effectively engage target audiences.
- Managed all marketing operations from CRM management to digital promotions
- Maintained vendor, KOL and global distributor relationships
- Negotiated contracts with all vendors
- Proposed and executed marketing plans to executives
- Analyzed trends and developed event post reporting plans
Marketing Specialist II
MaxCyte
07.2016 - 03.2018
- Managed over 40 events from local sales team meetings to large global tradeshows
- Handled all global event logistics from contracting, budgeting, shipping, staffing, etc.
- Created trade show budget and negotiated event contracts including meeting space, entertainment, AV, etc
- Implemented pre and post trade show event digital marketing
- Collaborated with cross functional teams to create segmented email marketing & database reporting
- Project led a full re-branding for the company, from logo development to overall company strategy
- Collaborated with third party vendors and distributors globally
- Implementation and management of marketing automation (HubSpot / Salesforce)
- Created and distributed all online employee and customer surveys
- Trained global sales team on new marketing processes including marketing automation and lead generation
- Developed and managed overall social media strategy to build brand awareness
Communications Specialist
IDF
03.2015 - 07.2016
- Managed all National Conference marketing needs including social media and email communications
- Initiated a new webinar strategy and managed each virtual session including customer and speaker support
- Developed and implemented social media strategy to increase engagement and reach new audiences
- Coordinated with creative and design professionals to produce high-quality visuals for marketing materials
- Collaborated with PR for database segmentation & email marketing
- Boosted website traffic with search engine optimization techniques, improving overall online presence
- Overall website administration from updating blog posts to adjusting pages
- Partnered with developers to implement two mobile apps
- Coordinated with all departments to create internal and external communications
Meeting Coordinator
NSH
07.2010 - 03.2015
- Managed and streamlined all event registration processes
- Coordinated all logistics for partner exhibit booths, registration, hotel accomodations transportation
- Negotiated and managed all event contracts including AV, entertainment, venues and hotels
- Executed effective digital and physical event marketing
- Provided customer support for board of directors, members, and attendees
- Trained volunteers for all conferences including registration, speaker moderation and customer service
- Developed Standard Operating Procedures (SOPs) for event registration, webinar management and social media
- Coordinated all monthly webinars with speakers and collaborated with internal team for webinar promotions
- Created and executed new social media strategy to build brand awareness
- Collaborated with partners to create new event websites and overall event processes
- Implemented convention mobile app from start to finish
Education
Bachelor of Science - Sport Management & Business Administration
Towson University
Towson, MD 05.2001 -
Skills
- Event Management
- Vendor Relationships
- Project Management
- Experiential Marketing
- Livestream Production
- Teamwork and Collaboration
- Organization and Time Management
- Database Management
- Analytics & Reporting
Websites
Timeline
Marketing Manager
LKC Technologies
03.2018 - 07.2018
Marketing Specialist II
MaxCyte
07.2016 - 03.2018
Communications Specialist
IDF
03.2015 - 07.2016
Meeting Coordinator
NSH
07.2010 - 03.2015
Bachelor of Science - Sport Management & Business Administration
Towson University
05.2001 -
Senior Events Manager
Bethesda Softworks
7 2018 - Current
Similar Profiles
Joe LeiterJoe Leiter
Associate Publishing Producer/Business Manage at Bethesda SoftworksAssociate Publishing Producer/Business Manage at Bethesda Softworks
Andrea CarradoriAndrea Carradori
Customer Support Specialist at SoftworksCustomer Support Specialist at Softworks
Cesar EliasCesar Elias
Translator at SoftworksTranslator at Softworks