Jesus Ferro
Bethesda
Summary
Dynamic Global Director of Digital Marketing at Blink Charging, specializing in market expansion and innovation management. Successfully led international marketing initiatives that bolstered brand recognition and fueled revenue growth. Recognized for cultivating team collaboration and mentoring, with strong skills in corporate communications and strategic campaign development. Proven expertise in designing targeted business strategies to penetrate new markets and enhance sales performance.
Overview
8
8
years of professional experience
Work History
Global Director of Digital Marketing
Blink Charging
Bowie
01.2024 - 09.2024
- Established and monitored performance metrics to measure effectiveness of global operations.
- Provided leadership by setting clear expectations, fostering collaboration, resolving conflicts, and motivating team members.
- Monitored progress by establishing plans, budgets and measuring results.
- Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
- Created effective business plans to focus strategic decisions on long-term objectives.
- Collaborated with senior management to create a global strategy for business development.
- Developed and implemented an international marketing plan to increase brand recognition across multiple countries.
- Created and implemented innovative marketing strategies and integrated programs.
- Implemented successful business strategies to increase revenue and target new markets.
- Managed social media profiles, implementing strategies to grow followers, engage the audience, and increase brand awareness.
- Collaborated with external agencies and vendors to enhance digital marketing efforts and leverage external expertise.
- Interviewed and hired talented individuals to add value to marketing team.
- Evaluated marketing personnel and offered constructive feedback on ways to improve.
- Created and managed campaigns across multiple channels, including social media, email, search engine optimization, and paid advertising.
- Oversaw the launch of new products or services online; monitored success and provided recommendations for improvement.
- Negotiated with vendors to obtain most cost-effective pricing for product distribution.
- Maintained up-to-date knowledge of emerging technologies in the field of digital marketing.
Director of Marketing Operations
Blink Charging
Miami
09.2022 - 01.2024
- Led development and execution of comprehensive marketing strategies to enhance brand recognition and drive revenue growth.
- Developed and implemented marketing strategies to increase revenue and market share.
- Mentored and developed marketing team members, fostering a culture of continuous improvement and innovation.
- Collaborated with senior management to develop long-term strategic goals for the organization's marketing operations efforts.
- Instituted marketing automation tools and processes to increase efficiency and personalize customer communications.
- Prepared marketing campaign budgets with finance personnel.
- Led the development of creative content for digital channels including websites, blogs, emails and social media accounts.
- Executed updated marketing plans to increase branding exposure, customer traffic and sales.
- Developed and implemented digital marketing plans to incorporate SEO, social media platforms, and video campaigns.
- Oversaw the development, execution and optimization of digital marketing initiatives including website design, email campaigns, search engine optimization and social media marketing.
Director of Marketing
SemaConnect
Bowie
04.2016 - 09.2022
- Developed and implemented strategic marketing campaigns, including site promotions and engaging digital content.
- Implemented digital marketing strategies, including SEO, PPC, email marketing, and social media campaigns, to increase online presence.
- Negotiated contracts with vendors to ensure cost-effective production of promotional materials.
- Coordinated cross-functional teams from departments such as creative design, web development, analytics, finance, in order to achieve objectives.
- Created content for multiple digital channels including website, email newsletters, social media platforms, and other online outlets.
- Generated monthly performance metrics and analytical reports, reviewing, and communicating marketing campaign successes to clients.
- Led the planning and execution of trade shows, conferences, and other marketing events to promote the brand and generate leads.
- Interviewed and hired talented individuals to add value to marketing team.
- Instituted marketing automation tools and processes to increase efficiency and personalize customer communications.
Education
BS - Marketing
University of Maryland University College
Skills
- Market Expansion Strategies
- Policy implementation
- Corporate communications
- Innovation management
- Sales Revenue Generation
- Strategic Campaign Development
Languages
Spanish
Professional
Timeline
Global Director of Digital Marketing
Blink Charging
01.2024 - 09.2024
Director of Marketing Operations
Blink Charging
09.2022 - 01.2024
Director of Marketing
SemaConnect
04.2016 - 09.2022
BS - Marketing
University of Maryland University College
Similar Profiles
Aaron MuellerleileAaron Muellerleile
Territory Sales Manager at SemaConnect/Blink ChargingTerritory Sales Manager at SemaConnect/Blink Charging
Alexis LucasAlexis Lucas
Assistant Project Manager at Blink Charging NetworkAssistant Project Manager at Blink Charging Network
Minette DjemaMinette Djema
Customer Service at Blink ChargingCustomer Service at Blink Charging