John Coco
Baltimore
Summary
Dynamic Sales Manager with decades proven success in driving growth and developing strategic initiatives. Expertise in CRM proficiency, team building, and territory management, committed to enhancing market presence and optimizing revenue.
Overview
1
1
Certification
16
16
years of professional experience
Work History
Maryland State Sales Manager
Roanoke Valley Wine Company (RVWC, LLC.)
Maryland, USA
03.2015 - Current
- Built a new market for RVWC, LLC with average 9% growth YOY for the past 10 years.
- Developed and implemented strategic sales initiatives to enhance market presence and increase revenue.
- Established strong relationships with suppliers and customers to optimize product placement and visibility.
- Analyzed market trends and competitor activities to identify growth opportunities in regional markets.
- Built and trained a team of sales representatives, providing coaching and support to achieve individual and team targets.
Wine & Beverage Director
John F. Kennedy Center for the Performing Arts
Washington, DC
05.2010 - 02.2014
- Managed and orchestrated all wine and beverage operations for The Kennedy Center’s Roof Terrace Restaurant, Café & Canteen, Intermission Bars and all Catering by Restaurant Associates events; including Kennedy Center Honors, The Mark Twain Prize for American Humor, NSO Ball, Spring Gala and July 4th Celebrations.
- Responsible for all beverage product selection, purchasing, inventory, and sales totaling over $3.2M per annum.
- Led staff development and training for 120+ team members.
President and Founding Board Member
Gourmet Symphony
Washington, DC
02.2014 - 02.2020
- Co-created 501c3 production company combining the culinary and classical performing arts in custom-tailored event spaces.
- Worked closely with award winning culinary professionals and classical music virtuosos and created dining experiences unique to pair with concert programs.
- Collaborators included, The National Symphony Orchestra, Joshua Bell, Chef Andrew Markert, Chef Mike Isabella, and many more.
- Developed working board of industry professionals, advisory board and led board meetings monthly for 4+ years.
Education
Bachelor of Science - BESC Environmental Science
Kingston University
Kingston Upon Thames, UKSkills
- Sales presentations
- Sales training and product development
- CRM proficiency, utilization of data management
- Territory management and sales reporting
- Wine and beverage program management
- Sales leadership
- Staff training
- Project management
Certification
CS- Certified Sommelier International Sommelier Guild
Wine Scholar Guild- Spain/Italy
Languages
English
Native or Bilingual
Spanish
Professional Working
Italian
Limited Working
Timeline
Maryland State Sales Manager
Roanoke Valley Wine Company (RVWC, LLC.)
03.2015 - Current
President and Founding Board Member
Gourmet Symphony
02.2014 - 02.2020
Wine & Beverage Director
John F. Kennedy Center for the Performing Arts
05.2010 - 02.2014
Bachelor of Science - BESC Environmental Science
Kingston University