JOHN LOVE
Baltimore
Summary
Seasoned Media Strategist offering 14 years of related experience, a results-driven approach, and dedication to achieving measurable client results and inertia. Goal-oriented and driven to push the needle with expertise in data analytics, KPI tracking, and campaign optimization. Gifted communicator and decisive planner with excellent rapport building and project management skills. Innovative and cutting-edge with a discerning nature.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Lead Digital Strategist
Further Insights
11.2024 - Current
- Led projects to redesign web pages and conversion flow strategies to implement eComm transaction ROAS tracking.
- Utilized in-depth understanding of industry practices and trends to best promote QSR, CPG, and OFO campaigns.
- Analyzed website data such as traffic, engagement, conversions and cart actions to find areas of improvement.
Marketing Manager
24-7 Entertainment
06.2021 - Current
- Developed full funnel attribution tracking for event marketing ticket sales and conversion campaigns
- Audited, revised, created, and executed client media plans across multiple digital channels at an average 3.46 ROAS while monitoring ticket flow and redirecting media tactics towards top converting strategies
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Integrated Media Buyer/Planner
Marriner Marketing Communications
01.2023 - 08.2023
- Executed and developed organic, paid, and earned media strategies across TV, radio, print, outdoor, digital, and experiential mediums for the food service, entertainment, and tourism verticals
- Audited, revised, troubleshot, repaired, and maintained SOP for agency to utilize across clients
- Executed a $3mil+ summer tourism media plan that generated the highest tracked revenue to date
- Maximized ROI of advertising campaigns through continual analysis of performance, response-rates and results.
Senior Media Strategist
Fluid Studio, LLC
03.2022 - 01.2023
- Worked with business development team to advise on organic, paid, and earned media strategies
- Audited, revised, created, and executed client media plans across multiple channels (Google Ads, programmatic display/audio/video/DOOH, social media, DR/PPL/CPL) in multiple international markets
- Collaborated with creative team to refine deliverables for optimized, data informed placements
- Directly worked with the analytics/data department to pass through and evaluate data between digital platforms, analytics tools, CRM properties, ecomm/POS databases, and data visualization tools
Senior Media Strategist
idfive
10.2019 - 03.2022
- Established and trained media team on campaign discovery, set up, launch, and analysis processes
- Defined KPIs and managed client expectations to develop and execute effectual media plans
- Conducted client interviews and workshops in pursuit of new business growth and discovery
- Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.
Account Manager & Planner
Media Works, LTD
02.2018 - 10.2019
- Aided in aligning client creative and media strategies including development of media plans, processes, spec documents, billing guidelines, editorial calendars, & copywriting practices + execution
- Delivered insight on delivery trends and demonstrated campaign efficiencies and performance across traditional and digital mediums while holding vendors accountable via post campaign delivery analysis
Media Buyer & Strategist
Media Works, LTD
03.2016 - 02.2018
- Negotiated & reviewed proposals, conducted qualitative and quantitative research as well as monitoring media consumption trends to implement strategies that aligned with client marketing objectives
- Completed radio, TV, print, digital, and OOH buys for verified by post-buy analysis
- Developed and executed FB/IG, Twitter, Snapchat, LinkedIn, SEM, GDN, YouTube, & DCM campaigns
Media Coordinator
Media Works, LTD
03.2015 - 03.2016
Assistant Store Manager
Guitar Center Towson
07.2014 - 06.2015
- Directly supervised and aided sales floor while achieving exceptional store and personal sales goals
- Handled escalated customer service issues while adhering to brand values of conflict resolution, both in customer-employee based and employee-employee based scenarios
Department Manager
Guitar Center Towson
12.2012 - 06.2014
Community Manager & Copywriter
NewsUp
08.2013 - 05.2014
Sales Representative & Account Manager
Guitar Center Towson
07.2012 - 12.2012
Public Relations Intern
Tissue Banks International
01.2012 - 05.2012
Education
Bachelor of Science - Mass Comm: Advertising & PR Dual Track, Film minor
Towson University
Towson, MD05.2014
Skills
- Google Ads/GDN/GA4/GTM/YT/GSC/GMB/DCM
- Meta BM/BS/Pages/Catalogs
- Snapchat Ads
- Twitter Ads
- LinkedIn Ads
- Reddit Ads
- Tik Tok Ads
- Microsoft Ads
- Shopify
- SquareSpace
- Toast
- Hubspot
- Wordpress
- Basis
- Workamajig
- IAS
- Moz
- Strata/SBMS
- SRDS
- SQAD
- Prime Lingo
- Adobe InDesign
- Canva
- Slack
- StackAdapt
- FunnelIO
- Tableau
- Looker
Websites
Certification
- Google Tag Manager Fundamentals- Google.
- Advanced Google Analytics- Google.
- Facebook Blueprint Certification - Facebook.
- Bing Ads Accredited Professional - Microsoft.
- Google Ads Certification - Google.
- Twitter Flight School Video Badge – Twitter Flight School.
- Google Analytics Individual Qualification (IQ) – Google.
Languages
Spanish
Limited Working
Timeline
Lead Digital Strategist
Further Insights
11.2024 - Current
Integrated Media Buyer/Planner
Marriner Marketing Communications
01.2023 - 08.2023
Senior Media Strategist
Fluid Studio, LLC
03.2022 - 01.2023
Marketing Manager
24-7 Entertainment
06.2021 - Current
Senior Media Strategist
idfive
10.2019 - 03.2022
Account Manager & Planner
Media Works, LTD
02.2018 - 10.2019
Media Buyer & Strategist
Media Works, LTD
03.2016 - 02.2018
Media Coordinator
Media Works, LTD
03.2015 - 03.2016
Assistant Store Manager
Guitar Center Towson
07.2014 - 06.2015
Community Manager & Copywriter
NewsUp
08.2013 - 05.2014
Department Manager
Guitar Center Towson
12.2012 - 06.2014
Sales Representative & Account Manager
Guitar Center Towson
07.2012 - 12.2012
Public Relations Intern
Tissue Banks International
01.2012 - 05.2012
Bachelor of Science - Mass Comm: Advertising & PR Dual Track, Film minor
Towson University
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