Jordan Carter

Key Projects

• Office of the Secretary of Defense (OSD CIO) Served as a liaison between technical teams, senior leadership, and external partners to ensure clear, consistent, and effective information sharing for the Office of the Secretary of Defense IT enterprise (OSD CIO); brainstormed complex IT and topics into accessible language for diverse audiences, including non-technical stakeholders; tracked and assessed the impact of communication strategies, making data-driven adjustments to enhance outreach and engagement.
• Marine Corps Manpower IT Systems Modernization (MITSM) Contributed to strategic communications efforts as part of the Marine Corps Manpower IT Systems Modernization (MITSM) portfolio – completed communications execution schedule, developed talking points and briefing materials for focus groups on communications products, tech edited language for communications products to be shared at fairs or conferences, and drafted content for a prospective monthly (internal) newsletter.
• Naval Sea Systems Command (Cyber Engineering and Digital Transformation: SEA 03I) Assisted the Command Information Officer (SEA 03I) with setting strategic vision, sustainment operations planning, information assurance, identifying organizational IT requirements, and cross-collaborated with tech editing for information technology policies and procedures.

• Drafted, proofread, and disseminated newsletter for 20K subscribers by way of the NHLBI Update.
• Executed print and web-based material supporting social media marketing campaigns in conjunction with graphic designers, writers, and quality assurance staff for the NICHD landing web page.
• Distributed the Director Corner’s newsletter for 11K national scientists and subscribers in support of the Safe to Sleep and National Child & Maternal Health Education Program.
• Conceptualized and developed NICHD Instagram Link in Profile to offer simplistic directory of news and resources, redirected to main website attracting 30K visits each day per social media monitoring audits.
• Copywrote web-based content for the DHDSP eUpdate and tailored A/B testing supporting approximately 5K subscriber hits using Adobe Campaign.

• Managed SEO visibility, A/B testing efforts, and reach across platforms via Google Analytics, Meltwater, Hootsuite, and other social platforms with senior website development specialists via back-end coding using Drupal.
• Led internal teamwide conversations about client service retention and existing efforts for digital interaction.
• Ensured written materials were accessible for plain language and individuals with disabilities for information presented visually (images, graphics, flow diagrams, graphics).