Summary
Overview
Work History
Education
Skills
Timeline
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Kelly Cordisco

Gaithersburg

Summary

Go-To-Market leader specializing in sales and marketing business development and top of funnel pipeline management. Specialties include initiative project management, customer experience and growth workflows, and cross functional collaboration. Former fundraiser, marketer, and event planning professional.

Overview

12
12
years of professional experience

Work History

Customer Growth Specialist

Cypress.io
04.2023 - Current
  • Manage all top of funnel pipeline and business development initiatives, sequences, and opportunities.
  • Collaborate cross functionally with Growth Marketing, Product Marketing, Revenue Operations, Engineering, Product, and Data teams to protect the customer experience while driving consistent growth.
  • Communicate effectively with current and prospective customers to drive conversion and expansion by using MEDDPICC, staying educated on product knowledge, and implementing customer service and emotional intelligence skills.
  • 219% quota attainment in 2023.
  • Hand selected to join a 5-member Growth Tiger Team that successfully increased organic conversion steadily month over month in H2 2023 through scalable, data driven microexperiments.

Market Development Representative - Team Lead

Cypress.io
04.2022 - 04.2023
  • Identified and targeted new business opportunities through a variety of inbound sources.
  • Generated opportunities through inbound and outbound prospecting, email campaigns, and social media outreach for improved sales conversion rates.
  • Highest achieving MDR in all categories, including SAO acceptance rate, total SAOs created, highest activity, and highest closed won rate every month post-ramp period.
  • Promoted to Team Lead after 4 months over more tenured MDRs.
  • Served as interim Director from September to April: Managed playbooks, OKRs and KPIs, lead sourcing, workflows, pipeline management and reporting, and team management.

Director of Alumni Relations

St. David's School
01.2020 - 04.2022
  • Responsible for all events, programs, communications, and relationships with alumni and parents of alumni.
  • Founded the St. David's Alumni Council as well as the Class Agent program, both of which provided leadership and engagement opportunities for Alumni of all ages.
  • Lead the effort to bi-annually publish the St. David's School Magazine by mapping content, coordinating with contributors, meticulously gathering data and information, editing to AP Style, and collaborating with numerous colleagues and partners.
  • Wrote grants, fundraising proposals, impact reports, digital stewardship communications, and fundraising acknowledgements for all alumni and parent of alumni constituent groups.

Assistant Director of Parent Engagement

Elon University
09.2017 - 01.2020
  • Maintained and enhanced parent and family engagement by keeping constituents well-informed and well-connected to the life of the university.
  • Lead the planning, management, and organization of Family Weekend, the university's largest event, including all marketing and collateral, venue and rental logistics, scheduling, RSVP and list tracking, and strategic communications.
  • Bolstered parent and grandparent fundraising through targeted solicitations, captivating collateral, and direct outreach.
  • Maintained da-to-day communication platforms including phone, email, and social media.
  • Coordinated special events and projects such as campaigns, presidential events, and fundraising events.

Graphic Designer and Local/Small Business Sales Consultant

Freelance
01.2015 - 03.2018
  • Contracted with numerous local and small business such as Bunn DJ Company, the Merrimon-Wynne House, Wine & Design (featured on Shark Tank), VODA Boutique, Fresh Impact Farms, and Kindred Bread Co. to bolster graphic design and social media content as well as best business practices and organization skills.
  • Managed multiple projects and portfolios simultaneously, delivering materials on-time and executed to the client's satisfaction.
  • Maintained detailed financial and invoicing records for multiple clients at a time.
  • Leveraged connections and referrals to grow client portfolio year over year.

Marketing Director

Parlor Blow Dry Bar
01.2015 - 09.2017
  • Responsible for all aspects of the company pertaining to special events, marketing operations, public relations, advertising, media, venue rental, community relations, and graphic design.
  • Maintained and expanded multi-functional database of key constituents, potential collaborators, press associations, and network contacts.
  • Assisted the Founders/CEOs through the start and expansion of franchising the business (from 0 to 5 locations) by communicating regularly with franchisees, providing marketing and event guidelines and support, managing partnerships, and generating all collateral for investors and future franchisees.

Private Event Director

City Club Raleigh
08.2014 - 01.2015
  • Planned and coordinated all aspects of Private Events and meeting functions held at the Club.
  • Maintained extensive and complex facility calendar.
  • Drove internal Private Event revenue to meet multi-million dollar sales goals by implementing campaigns, qualifying leads, managing lead flow and conversion, and tracking metrics.
  • Maintained detailed databases of event records, accounting transactions, and gross sales.
  • networked and prospected quality business and social leads while building relationships with significant members of the Triangle community.
  • Coordinated daily with Food and Beverage and Operations teams to create complex BEOs, coordinate logistics, assign staffing needs, and heighten client experiences.

Special Events Coordinator

The John F. Kennedy Center For Performing Arts
08.2011 - 08.2014
  • Contributed to the planning, organization, and execution of all major Kennedy Center events, including the Mark Twain Prize for American Humor and the Kennedy Center Honors.
  • Communicated interdepartmentally with institutional/government affairs offices and Washington-based embassies to accommodate event requests and proposals for high-profile clients, including government officials, congressmen, ambassadors, celebrities, and businessmen.
  • Assisted with day-to-day projects such as responding to event reservations, coordinating group ticket sales, researching and entering constituent data, and fulfilling office requests.
  • Solely responsible for the planning and execution of all Board of Trustees meetings held on-site.
  • Arranged all food, beverage, rental, AV, and production needs for assigned events and served as main client contact during the planning, production, execution, and recap of all events.

Education

Bachelor of Science - Business Administration / Sport & Event Management

Elon University
Elon, NC
05.2011

Skills

  • Go to Market Leadership
  • Top of Funnel Pipeline Management
  • Sales and Marketing Tooling Management
  • Business and Revenue Operations

Timeline

Customer Growth Specialist

Cypress.io
04.2023 - Current

Market Development Representative - Team Lead

Cypress.io
04.2022 - 04.2023

Director of Alumni Relations

St. David's School
01.2020 - 04.2022

Assistant Director of Parent Engagement

Elon University
09.2017 - 01.2020

Graphic Designer and Local/Small Business Sales Consultant

Freelance
01.2015 - 03.2018

Marketing Director

Parlor Blow Dry Bar
01.2015 - 09.2017

Private Event Director

City Club Raleigh
08.2014 - 01.2015

Special Events Coordinator

The John F. Kennedy Center For Performing Arts
08.2011 - 08.2014

Bachelor of Science - Business Administration / Sport & Event Management

Elon University

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