Kelsey Pilarski
Lutherville
Summary
Dynamic digital marketing professional with experience at Gold Athletics, skilled in visual storytelling and video editing. Successfully enhanced brand awareness through engaging social media strategies and compelling content creation. Proven organizational skills and problem-solving abilities contributed to effective project execution and increased audience engagement.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Digital Marketing/Social Media Intern
Gold Athletics
01.2025 - 05.2025
- Assisted in developing and executing social media strategies to increase brand awareness and engagement across social media platforms.
- Created and edited short-form video content featuring high school and youth sports fundraising initiatives.
- Wrote and published engaging blog content for the company website to boost SEO, drive web traffic, and support brand storytelling.
- Designed graphics, captions, and story posts to promote brand messaging and product offerings.
- Conducted research on social media trends and competitor strategies to optimize content performance.
Presentation Team Member
Target
08.2020 - Current
- Communicated effectively with peers and leaders to coordinate daily tasks and ensure a smooth workflow during high-volume shifts.
- Maintained visually appealing displays and well-organized shelves to enhance the customer experience and reflect Target’s brand standards.
- Demonstrated strong attention to detail while ensuring all price changes were implemented correctly and reflected in-store promotions.
Education
Mass Communications, Electronic Media & Film
Towson University
Towson, MD05-2025
Skills
- Time Management
- Organizational Skills
- Problem-Solving
- Visual storytelling
- Layout design
- Video editing
Certification
- USA Certified Ethical Advertising Scholar, Institute for Advertising Ethics
Additional Leadership
Kappa Delta Sorority
Director of New Member Education
- Oversaw the new member program to welcome and educate new members on the chapter's history.
- Managed a team of mentors and organized events to promote unity and support.
- Worked with other leaders to plan and execute activities.
Mental Health Committee
- Collaborated with members to promote mental wellness initiatives.
- Contributed ideas and insights during committee meetings to develop and implement strategies for raising awareness about mental health issues.
Girl Scout Committee
- Collaborated with fellow volunteers to support local Girl Scout troop activities.
- Participated in planning and organizing troop meetings, events, and outings.
- Inspired young girls to be their most confident selves during various uplifting events.
Timeline
Digital Marketing/Social Media Intern
Gold Athletics
01.2025 - 05.2025
Presentation Team Member
Target
08.2020 - Current
Mass Communications, Electronic Media & Film
Towson University
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