KRISTEN B. EDDINS
Annapolis,MD
Summary
Customer-focused Cardiometabolic Care Specialist with over 20 years of experience working in Life Sciences.. Talented in successfully providing legendary service using integrity and knowledge. Organized, professional and quickly respond and resolve any challenges.
Overview
38
38
years of professional experience
Work History
Cardiometabolic Care Specialist GLP-1 RA FRANCHISE-Cardiology & Nephrology
Novo Nordisk
09.2021 - Current
- Circle of Excellence Award Winner 2022: Apis Cup Winner First in Nation
- Circle of Excellence Award Winner 2023; Recognized as top 6% of salesforce
- Responsible for Market Development in new therapy area
- Member CV Council 2023
- Member CV FIT Team 2024- present (strategy & feedback)
- Member Specialty Sales Trainer 2026
- Developed and executed Best Practices for Strategic Planning tool for Nation 2021
- Responsible for developing the 3rd highest volume geography in the Nation
- Cultivated strong relationships with key stakeholders across hospital systems throughout assigned territory, leveraging cross-functional collaboration to increase product adoption
- Engaged key stakeholders within assigned territory and aligned resources to support clinical pathway and protocol development initiatives
- Partnered with support staff to streamline prescription pull-through and support successful payer approvals
- Accelerated product launch ranking top in the Nation SIP for growth of Wegovy Tablet
- Grew territory within 2 years justifying market expansion presence/share of voice
- Recognizes as “Leader without a Title” for Clinical Acumen and formulating messaging
Diabetes Care Specialist GLP-1 RA FRANCHISE
Novo Nordisk
Laurel, MD
05.2019 - Current
- Circle of Excellence Award Winner 2020; Recognized as top 6% of salesforce Nationwide, personal ranking #4
- Responsible for selling GLP-1 RA brands in the Primary Care Market space; Ozempic & Rybelsus (first in class oral GLP-1 RA)
- Developed and executed Active Listening training workshop at the District level July 2021
- Facilitated and led Selling With Impact Business Acumen Training at district level to upskill colleagues around identifying opportunities to target sales efforts for Ozempic
- Delivered >50% market share for Ozempic NBRx consistently for 2021 YTD. Grew Ozempic Sub-Market Share from 19.1% to 30.1% year over year vs Region at 25.1% 2019
- Ranked #1 in my Region for Division Market Share Goal 28.9% Actual Share of 31.2% 2020
- Serving as a member of the Chesapeake Leadership Board actively participating on the Peer Engagement and inclusiveness subgroup team; led the 5K@ADA Walk for NNI field sales employees in the state of Maryland June 2021
- Identified as a champion of resource utilization, selected to participate in the National Field Triggered Email Campaign highlighted on the Global Training portal
- Consistent top performer East Area/Region leader for Rybelsus Launch rapid adoption evidenced by adding the most new prescribers in Q3 YTD 2020
- Served as Field Force Operations Lead for the Baltimore District 2020
- Selected at the Region level as a Winning Team for performance during Work-From-Home during COVID pandemic to share best practices relating to innovative business approach resulting in driving sales volume and new prescribing adoption POA1B 2020
- Chesapeake Region Account Selling Initiative Rep Spotlight demonstrating business demand agility to broaden impact within key accounts POA2A 2019
Territory Manager, Advanced Insulin Management
Medtronic
Frederick, MD
11.2016 - 05.2019
- Responsible for selling continuous subcutaneous insulin infusion pumps for treatment of patients living with Type I and Type II Diabetes Mellitus to endocrinologists & primary care within community networks
- Broadly penetrated, and delivered results within large delivery networks to include Meritus Health Systems, Frederick Memorial Health Systems, Western Maryland Health Systems, Garrett Regional Medical Center, WVU Medicine, and Martinsburg VA
- 152% year over year revenue (Overall ranking top 25%) by leading cross collaborative internal team consisting of: Care Coordinators, Patient Access, Diabetes Educators, Corporate Communications, Processing, Supply Management, Distribution Channels, Clinical Education, and Medical Affairs to coordinate patient journey from patient identification to patient onboarding, training, and follow up
- Educate physicians, nurses, educators, and other referral sources regarding the importance of intensive diabetes management and continuous glucose monitoring for patients living with diabetes
- Analyze complex local and regional market data trends to develop Strategic Business Plans and objectives to drive adoption and utilization in the community and institutional channels leveraging relevant outcomes data tools
- Responsible for developing, building, and strengthening long-term relationships with stakeholders including distributors and healthcare professionals, and referral sources to establish a solid base of business in a complex managed care environment with direct patient contact
- Selected by District Manager to host upstream marketing road show introducing the first in class innovative hybrid closed loop insulin pump 670G; Managed soft launch of 670G in one of two sites statewide. Followed patient progress and tracked outcomes for the development of a poster in collaboration with an HCP for AADE 2018
- Partnered with In-Patient Diabetes Medical Director to evaluate, develop, and implement practice efficiencies and clinic day protocol to better serve patients and improve workflow
Senior Diabetes Specialist
AstraZeneca
Frederick, MD
06.2013 - 11.2016
- 2016 YTD portfolio performance #1 in the Nation. Portfolio % to target YTD 150.65%
- Farxiga Family share growth 8.81% above Region share growth of 6.52%. Created & presented pharmacy mitigation strategy to selling teams at risk at the Region level
- Named Regional Sales Trainer, developed & presented comprehensive sales training track for Bydureon Pen
- Consistent top performing territory in 2015 for portfolio. 78% NRx share growth for Farxiga Family in 2015. Nationally ranked in top 11% for portfolio performance. 2015 Portfolio Ranked #5 in the Washington, DC Region
- Consistently achieved sales performance goals 2015: Portfolio performance per quarter, 100%, 150%, 129%
- Promoted to career ladder level 3, October 2015, Sales Tools Apps & Tech District Champion, Regional Analytics Team member
- Consistently achieved sales performance goals. 2014: only territory in district to achieve all 4 IC payouts above 100%. Portfolio performance per quarter; 111%, 119%, 111%, 110%. Overall Farxiga-129%, overall Bydureon for subcutaneous injection 105%
- Met eligibility requirements of top 20% sales ranking over past two years for selection into Oncology Academy; Oncology training to include Oncology Primer and Women’s health.
- Launched 3 new products in 2014 gaining rapid adoption. Farxiga market share of 31% within 4 months & above nation, 28.55%. 42% market share growth of Bydureon Pen for subcutaneous injection during 3-month launch period, 119% to goal. District top performer for Xigduo XR volume; market share 146% vs. district, 211% vs. region, 158% vs. business unit
- Developed successful collaborative relationships with internal stakeholders including Steady Start Education Network partners resulting in 150% increase of patient participation in the diabetes education program
- Maintained strong consultative relationships with customers through a focus on the patient, responsiveness to customer needs, professional interactions, and integrity
- TRX market share contest winner Q4 2013; Market share contest winner Q4 2014
- Achieved maximum bonus payout for Q4 2013 across brand portfolio, 106% to goal
- Recognized district leader in disease state knowledge and innovative selling approaches
Specialty Sales Consultant
InVentiv Health/Endo Pharmaceuticals
Frederick, MD
05.2008 - 06.2013
- Selected for and completed Leadership Development Program graduate 2012
- National Recognition Award recipient 2011
- Top Footprint Award winner 2011
- Regional Sales Representative Pinnacle Award winner 2011 promoting Opana ER, Fortesta Gel, Voltaren Gel, Frova, & Lidoderm
- Divisional Leadership Award winner 2009, 2008
- Served on Regional Representative Advisory Board, Selling Skills Captain, developed resource collaboration project published monthly to share best practices and provide sales reference guides for my district
- Developed and executed multiple training sessions & presentations for region POA meetings
- Developed strong business relationships with targeted specialists, primary care physicians, mid-level providers, & pharmacists
- Launched and promoted Fortesta Gel & Voltaren Gel (Endocrinologists, Anesthesiologists, Physiatrists, & Orthopedists). Developed two speakers for Fortesta Gel
Territory Representative
Wyeth
Rockville
03.2000 - 03.2008
- Promoted portfolio of heritage branded products to include; Advil, Caltrate for bone health, Robitussin, Dimetapp, and Centrum. Therapeutic areas included: pain, osteoporosis, respiratory, and nutrition; Pediatrics, OBGYN, & Primary Care
- Launched Alavert which received #1 OTC NSA recommended by Allergists claim, 2006
- Protonix 40mg overall territory market share change exceeded region share by 4%, 2004; Internal Medicine
- Spirit of Wyeth Award recipient 2006 & 2000 recognizing teamwork & a proactive approach to enhancing brand market share
- Member of the National Representative Advisory Board aimed at improving product positioning, effective marketing strategies, and training skills enhancements
Proctor & Gamble Pharmaceuticals
02.1999 - 12.1999
- Achieved increase of total specialty prescribers (GYN) by 31%, TRX by 75%, market share by 65% for ERT patch Alora
- At close of contract, indexing 3.5% above total market goal for UTI management, Macrobid; Urology
- Developed product presentation utilizing technical peer-reviewed documentation for specialty providers
Professional Sales Representative, contractor
Nelson Professional Sales
Washington, DC
02.1998 - 12.1999
Johnson & Johnson
02.1998 - 12.1998
- Promoted OTC products to specialists and staff; Pediatrics & OBGYN
- Increased physician recommendations 4% in Q2 vs Q1 in VAF category
- Achieved year-to-date market share growth in all product categories
- Marketing task force for product development member
- Professional Sales Representative of the month, November 1998
Account Representative
Moore Document Solutions
Frederick
02.1996 - 02.1998
- Responsible for marketing business products for a worldwide leader of information handling solutions
- 40% of annual sales were the result of new business prospects, 1997
- Total account management valued at $1MM/YR
- Prospecting, process evaluation & analysis, defining a competitive value proposition to employ a consultative selling strategy
- Sales Representative of the Month, January 1997; 115% of budget
Regional Accounts Manager
Platinum Publishing
Central Region
05.1995 - 02.1996
- Marketing advertising
- Prospecting, product presentations, and bringing projects to completion under budgetary deadlines
- Achieved company monthly sales record and year-to-date top sales producer, November 1995
- Developed strategic relationships with key clients to drive revenue growth and retention.
- Trained and mentored junior account staff on best practices in client engagement and relationship management.
Area Sales Manager
Mother's Work, Inc.
Washington, DC
05.1993 - 05.1995
- Responsible for the operation/sales generation of 4 field locations, Washington DC metro area
Store Sales Manager
Britches of Georgetowne
10.1988 - 05.1993
- Managed team of 20 employees
- Recruited, hired, trained, developed, and coached management and staff
- Conducted annual performance evaluations
- Achieved 7% increase in gross sales over company average for fiscal year 1994
- National contest winner of the Total Wardrobing Obsession, personal achievement
- Led team to achieve sales targets through effective training and performance management.
- Developed and implemented visual merchandising strategies to enhance customer engagement.
Education
Bachelor of Science - Business Administration & Economics
West Virginia Wesleyan College
Buckhannon, WVMBA - Executive MBA
Quantic School Of Business & Technology
Washington, DC01-2023
Skills
- Sales & Business Development
- Clinical & Healthcare Knowledge
- Stakeholder Engagement
- Market Access & Reimbursement
- Operational & Leadership Skills
- Pathway & Protocol Development and support
- Account Based Selling
- Health System Navigation
Professional Sales Training
- Moore Document Solutions: Dynamics for Sales Success, Neil Rackham’s SPIN SELLING Sales Performance Strategy, The Counselor Salesperson
- Wyeth Consumer Healthcare: Professional Selling Skills Training, Negotiating Skills, Versatile Pharmaceutical Representative, Customer Focused Sales Training
- InVentiv Health 2012: Leadership Development Program Graduate
- Bristol-Myers Squibb: Track I & II Sales Training 2013
- AstraZeneca: Enhancing Selling Impact; Advanced Selling Skills Training 2014
- The Challenger Sale: Taking Control of the Customer Conversation
Timeline
Cardiometabolic Care Specialist GLP-1 RA FRANCHISE-Cardiology & Nephrology
Novo Nordisk
09.2021 - Current
Diabetes Care Specialist GLP-1 RA FRANCHISE
Novo Nordisk
05.2019 - Current
Territory Manager, Advanced Insulin Management
Medtronic
11.2016 - 05.2019
Senior Diabetes Specialist
AstraZeneca
06.2013 - 11.2016
Specialty Sales Consultant
InVentiv Health/Endo Pharmaceuticals
05.2008 - 06.2013
Territory Representative
Wyeth
03.2000 - 03.2008
Proctor & Gamble Pharmaceuticals
02.1999 - 12.1999
Professional Sales Representative, contractor
Nelson Professional Sales
02.1998 - 12.1999
Johnson & Johnson
02.1998 - 12.1998
Account Representative
Moore Document Solutions
02.1996 - 02.1998
Regional Accounts Manager
Platinum Publishing
05.1995 - 02.1996
Area Sales Manager
Mother's Work, Inc.
05.1993 - 05.1995
Store Sales Manager
Britches of Georgetowne
10.1988 - 05.1993
Bachelor of Science - Business Administration & Economics
West Virginia Wesleyan College
MBA - Executive MBA
Quantic School Of Business & Technology