Lakshani Telang
Clarksburg
Summary
Strategic marketing and communications leader with extensive experience supporting national, mission-driven organizations through clear, consistent, and purpose-aligned messaging. Proven background in leading cross-functional teams, managing enterprise marketing platforms, and partnering with executive leadership to deliver integrated communications strategies across internal and external channels. Recognized for building scalable processes, strengthening brand alignment, and guiding organizations through growth and change, while keeping community impact and stakeholder engagement at the forefront.
Overview
6
6
years of professional experience
Work History
Senior Marketing Manager
CMG Financial Services
10.2021 - Current
- Spearhead marketing operations and communications strategy, enhancing effectiveness for a nationally distributed organization.
- Developed and executed comprehensive communications strategy to promote company initiatives.
- Led proactive and reactive marketing efforts, aligning central office resources with industry best practices.
- Monitored global CRM system encompassing over 20,000 marketing materials and 200 campaigns.
- Served as liaison between Marketing and Retail Sales teams for timely communications.
- Counseled Chief Marketing Officer on marketing opportunities and crisis communications.
- Identified programmatic improvement areas by collaborating with executive leadership on solutions.
- Coordinated vendor management tasks, collaborating with external vendors and internal staff.
- Partner closely with executive leadership to align messaging with organizational initiatives and change management.
- Oversee and coach team members, delivering performance evaluations and fostering operational enhancements.
Marketing Manager
CrossCountry Mortgage
04.2021 - 10.2021
- Scheduled meetings to strengthen relationships with top mortgage loan originators.
- Analyzed marketing performance utilizing CRM software for data-driven insights.
- Assisted creative and marketing departments with various corporate projects.
- Supported onboarding manager in securing necessary marketing materials for new hires.
- Developed and maintained onboarding account manager manual for streamlined processes.
- Conducted staff training sessions to align team objectives with organizational goals.
- Served as point of contact for assigned projects, ensuring deadlines were met and communicated effectively.
- Identified and shared best practices to enhance project delivery efficiency.
Senior Account Manager
CrossCountry Mortgage
02.2021 - 04.2021
- Managed information flow between clients and marketing project teams to enhance collaboration.
- Gathered essential details for marketing projects and campaigns to ensure effective execution.
- Fostered long-term relationships by providing follow-up services to members.
- Presented new products and services to members, driving higher adoption rates.
- Advertised internal marketing services, increasing visibility among clients.
- Resolved member complaints, ensuring satisfaction and retention.
- Provided monthly marketing ROI reports, demonstrating business impact to members.
- Developed annual and quarterly marketing plans with members, aligning on goals.
Account Manager
CrossCountry Mortgage
12.2019 - 02.2021
- Managed marketing team projects, ensuring adherence to deadlines and milestones within project plans.
- Coordinated with Onboarding/Recruiting Marketing Manager for timely provision of marketing items to new hire advisors.
- Handled field inquiries and marketing requests to streamline communications.
- Utilized Workfront software platform for efficient project management.
- Delivered continuous updates on project status and challenges to Marketing Director and Creative Director through scheduled meetings.
- Provided exceptional service and communication to internal departments and external vendors.
- Facilitated training sessions on marketing technologies and initiatives through organized meetings.
- Conducted risk analyses on new marketing initiatives to evaluate cost-benefit effectiveness.
Education
Masters - Marketing Management
University of Maryland, Shady Grove
College Park, MD05-2023
Bachelor of Arts - Communications
University of Maryland
College Park, MD12-2021
Skills
- Marketing strategy
- CRM management
- Vendor collaboration
- Data analysis
- Project oversight
- Industry research
- Cross-functional alignment
- Customer engagement
- Team leadership
- Effective communication
- Problem solving
- Relationship building
- Process improvement
- Corporate communications
- Cross-functional team leadership
Timeline
Senior Marketing Manager
CMG Financial Services
10.2021 - Current
Marketing Manager
CrossCountry Mortgage
04.2021 - 10.2021
Senior Account Manager
CrossCountry Mortgage
02.2021 - 04.2021
Account Manager
CrossCountry Mortgage
12.2019 - 02.2021
Masters - Marketing Management
University of Maryland, Shady Grove
Bachelor of Arts - Communications
University of Maryland