Larry Pickeral II

Larry Pickeral II Professional Summary Career Highlights Experience Senior Production Coordinator / Pagination Coordinator Pagination Assignment Coordinator (Promotion) Pagination Coordinator (Promotion) Desktop Publisher / Paginator (Initial Role) Additional Responsibilities Throughout Tenure Ad Builder / Paginator
Awards Certifications Core Skills

Production Operations | Print Production | Workflow Coordination
Waldorf, MD • 301-752-9648 • itiswhatitislp2@gmail.com

Production professional with 25+ years of experience in newspaper and print publishing, including 22 years at The Washington Post.

Experienced in coordinating deadline-driven production workflows, pagination, advertising layout, and quality control.

Frequently served as the final checkpoint for advertising and page accuracy before files advanced to pre-press and press.

Recognized for collaborative leadership, strong production discipline, and solving workflow challenges in fast-paced publishing environments.

Recipient of the 2015 Publisher’s Award for contributions to the launch and development of The Express Apartment Living, a new advertising product.

• 25+ years in newspaper production and print publishing workflows

• Led classified pagination operations and coordinated production assignments across a 6-person team

• Recruited 7 employees during a departmental transition, including one who advanced to management

• Developed advanced expertise in classified production systems and publishing software

The Washington Post — Washington, DC
2004 – 2026

• Coordinated daily pagination assignments, balancing workload across the production team and maintaining efficient production schedules.

• Monitored workflow progress and adjusted assignments to ensure on-time completion of classified and display advertising sections.

• Worked closely with department leadership to support operational efficiency and meet strict publishing deadlines.

• Took on expanded responsibilities after consolidation of pagination departments.

• Coordinated classified pagination workflows while supporting ROP sections, tabloid publications, and magazine-style layouts.

• Served as a key resource for troubleshooting layout issues and production system challenges.

• Supported daily newspaper production through page layout, advertising placement, and pagination.

• Developed expertise in classified advertising layout and complex page structures.

• Gained foundational knowledge of production workflows supporting multiple newspaper publications.

• Coordinated production workflows for multiple newspapers printed through the organization’s publishing operation.

• Developed advanced expertise in the classified production system, including page attributes, automation rules, layout logic, and product configuration.

• Worked directly with system vendors and internal IT teams to troubleshoot issues and support system updates.

• Developed and maintained Standard Operating Procedures (SOPs) documenting production workflows and best practices.

• Supported high-volume publishing operations delivering press-ready pages on strict daily deadlines.

Southern Maryland Newspapers / The Maryland Independent — Waldorf, MD
2001 – 2004

• Built display advertisements for outside clients and supported newspaper layout production.

• Transitioned into pagination, gaining hands-on experience with page layout and pre-press production.

• Learned foundational newspaper production formats including ROP, tabloid, and flexi layouts.

• Developed early experience understanding how advertising, editorial content, and page design come together in print production.

Publisher’s Award — 2015
The Washington Post

Recognized for contributions to production workflow improvements, system expertise, and cross-department collaboration.

Artificial Intelligence Certification — OpenAI
Training focused on practical AI applications, workflow automation, and emerging digital tools.

Print Production Workflow
Pagination & Page Layout
Production Coordination
Advertising Placement
Pre-Press Workflow Awareness
Production Systems Support
Workflow Optimization
Vendor Collaboration
Process Documentation (SOPs)
Deadline-Driven Production