Leah Rombro
Summary
To channel my passion for people, pets, and possibility into a role where I can continue to unveil opportunity, connect the disconnected, and build bridges between strategy and execution. With over 18 years in veterinary sales, operations, clinical practice and consulting, I’m ready to amplify my impact as Sales Enablement & Acceleration Manager—creating bold, scalable solutions that empower our field teams, unlock sales performance, and make a better world for pets.
Overview
17
17
years of professional experience
Work History
Digital Sales Specialist
Royal Canin North America
08.2022 - Current
- 2025 | Designed and launched the first IVO onboarding curriculum and resource suite for all new incoming associates to the VET BU—ensuring field readiness and business continuity
- 2024 | Nominated for the 'Game Changer' Leadership Summit award for transforming RCI from a stalled initiative into a high-traction, high-impact success through formalized launch strategy
- 2023 | Created and scaled the DSS Field Upskilling curriculum, a field sales enablement program driving confidence, knowledge, and consistent execution across the field
- 2022 | Developed and maintain the centralized DSS IVO Resources Folder, streamlining access to resources and improving field efficiency
- Act as a vital field-facing business partner—working hand-in-hand with Strategic Accounts, Marketing, and Scientific Affairs to translate product and clinical data into simple, compelling sales narratives
- Regularly identify field friction and close performance gaps using data-backed insights, predictive and frontline feedback to build clear, scalable enablement
- Utilized social media platforms effectively, creating shareable content that resulted in increased engagement and awareness of the brand.
Veterinary District Manager
Royal Canin North America
02.2018 - 08.2022
- 2022 | Awarded the Innovation Award in recognition of 'The Power of Six'
- 2020 | Nominated for 'Veterinary District Manager of the Year'
- 2019 | Awarded the 'Let's Get Digital Award' for formalizing a two pronged, data driven JBP process focused on driving direct sales, SKU diversification and IVO sell through.
- 2019 | Nominated for 'Veterinary District Manager of the Year'
- 2018-2021 | Formally collaborated & was mentored by Banfield Strategic Accounts Senior Management to execute pilots & programs which resulted in the adoption of our entire portfolio of diets (retail), POGs & HomeDelivery program
- 2018-2020 | Delivered territory revenue growth from $1.6M to $5.8M while consistently exceeding KPIs through targeted strategy, stakeholder collaboration, and continuous innovation
- Maintained my territory sales with effectively no loss for the duration of the pandemic—a testament to my unparalleled ability to understand what matters most to veterinary clinics, communicate in ways that resonate, and consistently meet their evolving clinical and business needs with tailored solutions
- 2018 -2019 | Created a 12-month PIN (Partners in Nutrition) training program for Banfield Pet Hospital, resulting sales far above the national average in the WA market & a robust partnership.
- 2018 -2020 | Top 10 Salesperson; Red Crown Club honoree (not awarded during the pandemic)
- Led strategic conversion of 24+ full Royal Canin partnerships, topping the BU in clinic conversions
- Mentored ASDs & RMs, and partnered with P&O to improve IAP implementation & execution across the BU
Practice Manager
Banfield Pet Hospital
12.2007 - 02.2018
- Recognized with the 'Northwest Veterinary Quality Care Team of the Year' (2019) and the 'National Freedom Award' (2011) Graduated the company’s first LVT through Penn Foster (2016)
- Transformed an underperforming hospital into a national top performer with zero staff turnover in under a year (2013-2014 #0375)
- Maintained 80/20 Gallup results for my entire tenure as a practice manager
- Opened WA’s first Standalone clinic—trailblazing operational pathways now used throughout the region (2015)
- Maintained top-tier client retention, satisfaction, and wellness plan enrollment metrics
- Built and mentored high-retention teams, developing numerous associates into leadership positions, both operational & medical
- Led onboarding hospital for DVMs and Practice Managers
- Actively contributed to national pilot programs and innovation events including WA’s first MVP event
- Stayed clinically engaged as a practicing veterinary assistant while in management, maintaining strong clinical fluency & building acumen
Education
Bachelor of Arts - Social Science & Medical Anthropology
University of Washington
Seattle, WABusiness
Seattle Central Community College
Seattle, WAAssoiates of Arts & Sciences - General | Earth Sciences | Psychology | Spanish
The Community College of Baltimore County
Catonsville, MDFine Arts
Savannah College of Art And Design
Savannah, GASkills
- Sales Enablement & Training Onboarding, curriculum creation, coaching, development
- Sales Strategy & Acceleration Program design, pilot execution, KPI tracking, territory growth
- Data-Driven Decision Making KPI Development, Predictive analytics, performance dashboards, insight generation
- Cross-Functional Collaboration Product, Marketing, Scientific Affairs, Strategic Accounts
- Communication & Messaging Sales talk tracks, internal communication strategy, enablement content
- Medical & Scientific Translation Converting clinical insights into practical sales tools & aligning sales objectives to clinical priorities
- Leadership & Mentorship Enablement leadership, Gallup/IAP/PDP coaching, team development
- Digital Fluency MS Teams, Excel, PowerPoint, SharePoint, Adobe, Veterinary PIMS, Telehealth, ChatGPT, CoPilot
- Soft Skills Stakeholder trust-building, agility in ambiguity, influencing without authority
- Sales Methodologies Consultative, needs-based, and value-led selling approaches
Timeline
Digital Sales Specialist
Royal Canin North America
08.2022 - Current
Veterinary District Manager
Royal Canin North America
02.2018 - 08.2022
Practice Manager
Banfield Pet Hospital
12.2007 - 02.2018
Bachelor of Arts - Social Science & Medical Anthropology
University of Washington
Business
Seattle Central Community College
Assoiates of Arts & Sciences - General | Earth Sciences | Psychology | Spanish
The Community College of Baltimore County
Fine Arts
Savannah College of Art And Design
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