Leetal Pinko
Bethesda
Summary
Digital and influencer marketing professional with expertise in creator partnerships, paid social optimization, email marketing, and cross-channel campaign strategy. Experienced in generating millions of impressions, driving conversion-focused traffic, and building scalable influencer programs across varied audiences.
Overview
6
6
years of professional experience
Work History
Manager of Integrated Marketing
Hillel International
01.2024 - Current
- Lead cross-channel marketing strategies across email, paid social, and organic digital to drive measurable engagement.
- Spearheaded Hillel’s influencer marketing efforts, producing authentic, mission-aligned creator collaborations — including ongoing Campus for All partnerships, where strategic influencer storytelling consistently strengthens brand visibility and drives meaningful student engagement.
- Execute paid campaigns across Meta, TikTok, and Snap, and generated over 8.6 million impressions and more than 10,000 clicks to high-value conversion actions on recent campaign.
Senior Marketing Associate
Hillel International
07.2023 - 12.2023
- Led Birthright Israel recruitment campaign achieving a 97% YoY increase in participation.
- Built and launched a marketing toolkit and trained 50+ campus professionals on recruitment and engagement best practices.
Marketing Associate
Hillel International
07.2021 - 06.2023
- Supported the Go With Hillel rebrand, developing digital assets and updated brand identity.
- Managed photography and video production, creating a robust asset library for national campaigns.
Communications Coordinator
Volunteers for Israel
09.2019 - 08.2021
- Developed digital marketing strategy to promote volunteer programs to college audiences and advised leadership on engagement initiatives.
Education
B.S. - Mass Communication
Towson University
Towson, MD05.2021
Skills
Influencer & Creative
Influencer strategy, creator partnerships, UGC management, campaign brief development
CRM & Automation
Salesforce, Salesforce Marketing Cloud, Quorum Phone2Action, True Dialogue, ThruText
Digital Marketing & Social
Paid Social (Meta, TikTok, Snap), TikTok & Instagram Strategy, Content Planning, Hootsuite, Wordpress
Creative & Production
Adobe Creative Suite, Video Editing, Photography Direction
Websites
Timeline
Manager of Integrated Marketing
Hillel International
01.2024 - Current
Senior Marketing Associate
Hillel International
07.2023 - 12.2023
Marketing Associate
Hillel International
07.2021 - 06.2023
Communications Coordinator
Volunteers for Israel
09.2019 - 08.2021
B.S. - Mass Communication
Towson University