LEO OLIVEIRA
Annapolis
Summary
Product Designer and Art Director with over 12 years of experience in creating impactful digital products and brand systems. Expertise includes UX/UI design and leading marketing campaigns that enhance user engagement and brand visibility for diverse industries. Proven ability to translate complex concepts into visually compelling designs that align with business objectives.
Overview
10
10
years of professional experience
1
1
Certification
Work History
SENIOR DESIGNER
INTUIT
12.2023 - Current
- Led high-impact creative campaigns across brands, including QuickBooks, Mailchimp, and Intuit Enterprise Suite, designing marketing experiences that reached millions of users across email, web, and digital advertising channels.
- Translated creative briefs into scalable visual systems across web, email, and digital advertising
- Designed and optimized lifecycle marketing assets based on performance insights, enhancing user engagement and conversions
- Conducted multivariate testing and iterative design improvements, refining campaign performance and maximizing effectiveness
- Led design reviews and mentored junior creatives, elevating creative quality and streamlining workflow processes
- Partnered with marketing strategists and product teams to maintain brand
FOUNDER & CREATIVE DIRECTOR
SHADOWPLAY
06.2022 - Current
- Founded and scaled independent e-commerce brand specializing in original apparel, toys, and collectibles, overseeing product lifecycle from concept to growth.
- Drove ~$100K in first-year revenue as a solo founder through SEO optimization, digital advertising, and high-converting product design on Etsy and Shopify
- Built and launched catalog of 100+ products across apparel and collectibles, leading design, manufacturing coordination, and go-to-market strategy to drive market presence.
- Designed and optimized product pages, branding systems, and visual assets to improve conversion rates and customer engagement
- Managed end-to-end operations, streamlining vendor sourcing, fulfillment workflows, and enhancing customer experience.
- Iterated on products and marketing strategies using performance data to identify top-performing designs and expand successful product lines
ART DIRECTOR + PRODUCT DESIGNER
FREELANCE
08.2016 - Current
- Partnered with startups, agencies, and independent brands nationwide to deliver impactful product design, branding, motion, and digital marketing solutions across web, mobile, and emerging media.
- Designed high-fidelity websites, digital products, and brand systems using Figma, Webflow, and UXPilot.
- Developed scalable UX/UI foundations, design systems, and customer-facing digital experiences for businesses
- Led integrated marketing campaigns, developed visual identities, and produced content for clients in entertainment, technology, and e-commerce industries, enhancing brand presence.
- Produced motion graphics, 3D visuals, and multimedia content to support product launches and campaigns
- Consulted on creative strategy, optimized e-commerce platforms, and implemented AI-assisted creative workflows to enhance user engagement and streamline operations.
ART DIRECTOR
RECUR
08.2022 - 12.2023
- Led creative direction and digital experience design for a Web3 SaaS platform focused on buying, collecting, and reselling digital products through blockchain technology.
- Directed branded digital experiences and product visuals across web, app, and social platforms
- Oversaw campaigns for globally recognized entertainment IP, ensuring visual consistency across all brand platforms
- Managed and mentored multidisciplinary creative teams, enhancing collaboration and meeting project deadlines
- Designed websites and applications using Figma, integrating 3D workflows with Cinema 4D and Autodesk Maya
- Produced daily motion graphics and digital assets, increasing user engagement and reinforcing brand visibility
PRODUCER
CONSTELLATION
02.2021 - 08.2022
- Managed commercial shoots, animation projects, and integrated marketing campaigns for clients, including BMW and Chase Bank
- Led production and creative coordination for B2B and B2C advertising campaigns across video, motion, and brand experiences.
- Oversaw timelines, creative workflows, and collaboration across design, motion, strategy, and copy to ensure project alignment and delivery.
- Coordinated end-to-end production operations, achieving high-quality project execution under tight deadlines.
- Delivered campaign assets tailored for diverse audiences and optimized for various digital platforms.
PRODUCTION COORDINATOR
JAZZ AT LINCOLN CENTER
04.2018 - 10.2019
- One of the world’s leading nonprofit arts organizations
- Collaborated with creative department to design and produce digital and print assets that enhanced visibility for a leading nonprofit arts organization.
- Designed event branding, print campaigns, social content, and web assets for major performances and initiatives
- Supported integrated marketing campaigns and accelerated production workflows across creative teams
- Developed digital asset management systems and contributed to organization-wide brand consistency
- Coordinated with photographers, designers, and editors to efficiently deliver high-volume creative production for major events.
PRODUCTION COORDINATOR
TK DIGITAL CORP
03.2016 - 01.2018
- Coordinated international commercial and media production projects for film production company focused on U.S.-based creative work for Japanese clients and agencies, enhancing cross-cultural collaboration.
- Managed production logistics, schedules, and on-set operations across commercial shoots
- Collaborated with Japanese stakeholders, creative teams, and production crews to ensure smooth communication and project execution
- Assisted in coordinating cross-cultural campaigns for international clients, balancing creative expectations, timelines, and operational needs
- Supported pre-production, shoot-day management, and workflows across multiple concurrent projects
- Streamlined production processes and organized assets, contributing to improved team efficiency and timely project delivery.
- A film production company specializing in U.S.-based creative work for Japanese clients and agencies
Education
Bachelor of Fine Arts -
New York University
New York City08-2015
Skills
- UX/UI Design
- User Experience
- User Engagement
- Information Architecture
- User Flows
- Prototyping
- Design Systems
- Branding
- Brand guidelines
- Art Direction
- Social Campaigns
- Presentation Design
- Adobe Creative Suite
- Lottie Motion Graphics
- Webflow
- Framer
- Visily & UXPilot
- Logo Design
- Amazon Web Services
- Artificial Intelligence
- Machine Learning
- TensorFlow
- Pytorch
- Python
- Cinema 4D
- Blender
Certification
- AWS Certified Cloud Architect Associate, 06/01/26, Amazon Web Services
- AWS Certified Cloud Practitioner, 05/01/26, Amazon Web Services
- AWS Certified AI Practitioner, 01/01/26, Amazon Web Services
- Gen AI for Executives & Business Leaders, 01/01/26, IBM
- AI for Everyone, 12/01/25, Deep Learning
- Google UX Design, 12/01/25, Google
- Google Generative AI Leader, 11/01/25, Google
- Google AI Essentials, 11/01/25, Google
Languages
Japanese
Professional
French
Professional
Portuguese
Professional
Italian
Limited
German
Limited
Korean
Limited
Thai
Limited
Timeline
SENIOR DESIGNER
INTUIT
12.2023 - Current
ART DIRECTOR
RECUR
08.2022 - 12.2023
FOUNDER & CREATIVE DIRECTOR
SHADOWPLAY
06.2022 - Current
PRODUCER
CONSTELLATION
02.2021 - 08.2022
PRODUCTION COORDINATOR
JAZZ AT LINCOLN CENTER
04.2018 - 10.2019
ART DIRECTOR + PRODUCT DESIGNER
FREELANCE
08.2016 - Current
PRODUCTION COORDINATOR
TK DIGITAL CORP
03.2016 - 01.2018
Bachelor of Fine Arts -
New York University