Leonid Cislaru

• Leading the entire online sales & e-commerce department.
• Managing large-scale digital projects;

(i)Led the full development lifecycle for the rebuild of the main e-commerce platform resulting in a 2× increase in online sales and the creation of a new mobile app (iOS, Android)

(ii)Led the development of a new e-commerce website

• Coordinating internal teams and managing multiple external vendors.
• Managing e-commerce P&L, budgets, KPIs, forecasting, and development roadmap.
• Improving operational flows, integrations, and fulfillment processes — reduced delivery time from 24h to as fast as 1h through operational improvements.

• Led both Q-Commerce and Brand Ads partnerships, driving overall vertical growth.
• Achieved +20% growth of the Q-commerce vertical during my tenure through commercial strategy, operational improvements, and partner performance management.
• Strengthened relationships with top grocery partners, unlocked stalled negotiations, and signed new strategic partnerships
• Ensured partner operational excellence: catalog quality, stock availability, preparation speed, and promo activation.
• Drove partners to invest in promotions & in-app ads, increasing visibility, category growth, and incremental GMV.
• Signed the first Brand Ads contracts in Moldova - enabling brands to purchase in-app assets to promote products sold by local partners.

• Held a hybrid role combining Sales Executive (partner acquisition) and Account Manager responsibilities.
• Successfully signed high-priority food partners from Glovo’s top strategic shortlist, including major national chains and other hard-to-acquire brands.
• Managed the largest enterprise food partners (e.g., McDonald’s, KFC), ensuring consistent growth across GMV, and operational KPIs.
• Motivated key partners to activate promotions, invest in in-app ads, and optimize menus, resulting in higher visibility, improved conversion rates, and incremental GMV.
• Improved partner operations by reducing prep time, increasing uptime, orders and stock & price integrations.
• Delivered regular business reviews and performance deep-dives, identifying upsell opportunities and unlocking additional growth potential.
• Ensured strong partner relationships

• Led a sales team of two Sales Executives responsible for the food acquisition pipeline, ensuring strong Total Addressable Market (TAM) coverage of over 70%.
• Personally negotiated and signed major food partners and local heroes, while guiding team members to acquire long tail partners to complete overall market coverage.
• Set sales targets, weighted goals, and acquisition priorities for the team, ensuring strategic focus across both high-value and long-tail partners.
• Helped the team in pitching, negotiation, and deal closing, frequently stepping in to unblock complex or stalled negotiations.
• Managed the entire acquisition pipeline, monitored KPIs, and improved overall sales productivity.
• Ensured alignment with the Account Manager team and operational teams to support fast onboarding and post-launch partner performance.

• Signed around 400 partnership deals across multiple verticals, including food, groceries, retail, and specialties.
• Closed 24+ Local Hero partnerships, contributing significantly to Glovo’s strategic food portfolio expansion.
• Achieved a productivity rate of 6 deals/day, consistently exceeding monthly acquisition targets.
• Negotiated pricing (commission) and commercial terms with both small businesses and high-value partners.
• Delivered tailored partnership proposals to secure long-term, high-impact merchant relationships.

Roles held:

• HoReCa Development Manager
  Deputy Delivery Department Manager
  Trader Development Manager
  Department Manager (Detergents & Cosmetics)
  Department Manager (Fruits & Vegetables)
  Deputy Department Manager (Fruits & Vegetables)
  Commercial Assistant (Fruits & Vegetables

Key responsibilities:

• Managed teams, daily operations, sales targets, and customer development across multiple categories.
• Negotiated purchase volumes and commercial discounts with HoReCa and Trader clients to drive sales growth and retention.
• Improved operational efficiency by optimizing delivery processes, stock rotation, and warehouse-to-shelf workflows.
• Oversaw category performance, product availability, freshness, and quality standards.
• Implemented merchandising plans, in-store layouts, and promotional displays to maximize visibility and sales.
• Maintained strong relationships with B2B clients, ensuring accurate order fulfillment and service quality.
• Coordinated inventory management, demand planning, and shrinkage control.