Linda Lee Hassan
Silver Spring,MD
Summary
Communications and digital marketing professional with more than 10 years experience in the healthcare space. Expertise in website management, web content development, social media and email marketing. Significant experience in cohesive, multichannel, multimedia campaign development.
Overview
26
26
years of professional experience
4004
4004
years of post-secondary education
Work History
Digital Content Manager
BLH Technologies, Inc.
Rockville, MD
12.2019 - 11.2022
- Company Overview: Primarily supporting BLH’s federal client, the National Institutes of Health, National Library of Medicine
- For NLM’s Office of Engagement and Training - oversee public and internal web presence and maintenance plan to ensure timely and engaging content development, improve site quality and meet accessibility standards
- For OET and the Network of the National Library of Medicine - work proactively with trans-NLM social media and unified digital presence advisory groups, as well as with the NNLM communications working group, to ensure products and messaging are consistent and in alignment with NLM’s overall strategic plan
- For NLM’s Office of Communications and Public Liaison - help guide the digital transformation, social media strategy and monthly analytics reporting for NIH MedlinePlus Magazine, which is produced by NLM and provides cutting edge, trusted health information to the public
- For BLH - Lead the web, communication and social media reporting for weekly contract meetings with the client
- Primarily supporting BLH’s federal client, the National Institutes of Health, National Library of Medicine
Senior Online Media Specialist
Holy Cross Health
01.2012 - 11.2019
- Helped plan, develop and lead major online initiatives, including website redesign projects, video and web content for strategic priority areas and landing pages for digital ad campaigns
- Managed the health system’s social media strategy, including editorial planning, multimedia content development and social media advertising
- Collaborated with media buyers, advertising agencies, writers, and designers in the development of email, social and display digital marketing initiatives and campaigns
- Launched the Holy Cross Health Blog and managed writers charged with engaging the community with timely, relevant health topics
- Secured and utilized tools to automate important website functions such as search engine optimization, online reputation management and analytics reporting
- Served on the digital marketing and web strategy committees for Trinity Health (of which Holy Cross Health is a member), where online strategies for the 94-hospital system are developed and best practices shared
Project Manager, Online Media
NeighborWorks America
12.2007 - 01.2012
- Company Overview: Managed NeighborWorks America’s website
- Managed NeighborWorks America’s website, including content development and day-to-day maintenance/enhancements
- Planned content for the corporation’s social media sites
- Wrote and edited the NeighborWorks News blog, including “ghost writing” contributions from executive and senior staff
- Served as editor of monthly e-newsletter, NeighborWorks Alert
- Managed NeighborWorks America’s website
Publications & Web Content Manager
UNCF
05.2006 - 12.2007
- Developed the annual report, coordinating the entire process from theme selection and content development to design, printing and distribution
- Managed UNCF’s website and helped to establish a new online giving site
- Led implementation of an online collateral order fulfillment system for UNCF’s 24 field offices
- Coordinated production of collateral pieces for high-level fundraising events, including functions honoring former Presidents George H.W
- Bush and William J
- Clinton, Aretha Franklin and Smokey Robinson, for their efforts on behalf of minority education
- Launched employee and donor newsletters
Editor
National Criminal Justice Association
05.2000 - 05.2006
Writer/Editor
Quality Education for Minorities Network
05.1997 - 04.2000
Education
Master’s Degree - Interactive Journalism
American University
Bachelor’s Degree - Print Journalism
Howard University
Skills
Mobile-first Web design systems
Bootstrap
USWDS
Web content management systems
Drupal
Wordpress
Crownpeak
TeamSite
CRM Systems
Salesforce Marketing Cloud
Healthgrades Evariant
Google web tools
Analytics
Data Studio
Search Console
undefinedTimeline
Digital Content Manager
BLH Technologies, Inc.
12.2019 - 11.2022
Senior Online Media Specialist
Holy Cross Health
01.2012 - 11.2019
Project Manager, Online Media
NeighborWorks America
12.2007 - 01.2012
Publications & Web Content Manager
UNCF
05.2006 - 12.2007
Editor
National Criminal Justice Association
05.2000 - 05.2006
Writer/Editor
Quality Education for Minorities Network
05.1997 - 04.2000
Master’s Degree - Interactive Journalism
American University
Bachelor’s Degree - Print Journalism
Howard University
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