LINDA VINCI
Rockville
Summary
Marketing and Business Development leader with 15+ years of experience developing and implementing marketing plans across B2B, B2G, and B2G segments. Proven track record of driving strategic marketing objectives, and integrating business development and marketing activities to accelerate outcomes. Former entrepreneur and top-performing Apple sales lead with extensive international background.
Overview
17
17
years of professional experience
Work History
Marketing and Business Development Director
MAC Aerospace Corporation
Chantilly
01.2022 - 03.2025
- Implemented marketing strategy for an industry-leading aerospace logistics company.
- Effectively managed all domestic and international corporate marketing functions, overseeing brand management, marketing collateral, and lead generation efforts.
- Harmonized digital, print, social media, and trade show collateral, resulting in improved brand awareness across key customer segments.
- Developed and executed a customized strategic marketing initiative, resulting in a contract award from the US Defense Logistics Agency (DLA).
- Developed multilingual websites and promotional video, improving customer engagement.
- Integrated inventory management system into the website, aligning marketing efforts with business objectives, resulting in 3-5 new customer leads/day.
- Executed social media marketing campaign across Meta and LinkedIn, yielding an increase of 700% followers in 14 months.
- Responsible for the company's participation in key industry trade shows, including pre-event marketing and lead generation campaigns to convert leads into sales opportunities.
- Implemented CRM system to optimize sales pipeline management, generating 62 leads within the first six months, and contributing to 15% growth in revenue in 18 months.
- Successfully secured Federal and State government funding grants to support export promotion objectives.
- Secured Virginia Values Veterans (V3) certification, positioning MAC to actively participate in veteran mentorship and career development.
Marketing Manager
RoyaltyStat LLC.
Bethesda
05.2021 - 11.2021
- Managed global brand strategy and marketing efforts for a specialist tax advisory firm using data analytics to enhance sales conversions.
- Developed and executed targeted promotional campaigns for industry events (TP Mind Conference, WIPR), generating 160+ sales opportunities and driving substantial attendee growth (350+).
- Directed a team of six international business development managers to create and execute localized marketing strategies.
- Ensured GDPR certification for the firm, ensuring international compliance in the EU.
- Developed Spanish marketing content to support the firm's Latin America business development strategy.
Business Expert
Apple Inc.
Bethesda
08.2018 - 05.2021
- Directed business development campaigns to increase the adoption of Apple enterprise solutions.
- Increased in-store business engagement, converting leads to sales opportunities, and generating over $1.2 million in sales within 18 months.
- Provided an Apple device management strategy for a 4,000-person construction company, ensuring enterprise-wide security and reliability.
- Assisted in the launch of the business team at Apple's flagship location in the Washington, D.C., metro region.
Sales Specialist
Apple Inc.
Bethesda
08.2017 - 02.2018
- Engaged with customers to advise, present, and sell Apple services and technology.
- As a part-time employee, I led the employee board with the most new business introductions, which resulted in a promotion to business sales.
Business Analyst / Quality Assurance
Zero Chaos
Washington
07.2015 - 07.2017
- Completed a two-year project to support Google's digital advertising strategy.
- Evaluated digital advertisements for accuracy and relevancy according to company guidelines.
Owner and President
Arctic Orchards Ltd.
Minchinhampton
01.2008 - 05.2012
- Launched a consumer business of healthy, freeze-dried fruit aimed at the youth consumer segment.
- Sourced product and managed logistics and supply chains between Asia and the UK.
- Executed sales and marketing functions, filed trademarks, and negotiated commercial agreements with distributors.
- Strategically positioned 12,000 SKUs in high-traffic retail locations across the UK.
- Managed participation in the UK's premier food and confectionery exhibition, the International Food Expo.
- Expanded sales by generating new leads, achieving net sales of 40,000 packets.
Education
Bachelor of Science - International Finance and Marketing
University of Miami
Coral Gables, FloridaCertificate - Google UX Design Professional
Google
03.2025 - Current
Certificate - Google Analytics For Beginners And Advance
Google
Continuing Education - Graphic Design
Montgomery College
Rockville, MDSkills
- Digital Marketing Strategy
- Business Growth Strategy
- Multilingual Communication
- Team Leadership
- CRM Implementation
- Proficient in Microsoft Office
- Interactive Design Solutions (UX Design)
Volunteer Experience
Adolescent Self-Injury Foundation
Hobbies and Interests
- Technology, Digital Arts, Blender Software
- Painting, Writing
- Additive Manufacturing and 3D Printing
Languages
Fluent in Spanish
Languages
Spanish
Native/ Bilingual
Timeline
Certificate - Google UX Design Professional
Google
03.2025 - Current
Marketing and Business Development Director
MAC Aerospace Corporation
01.2022 - 03.2025
Marketing Manager
RoyaltyStat LLC.
05.2021 - 11.2021
Business Expert
Apple Inc.
08.2018 - 05.2021
Sales Specialist
Apple Inc.
08.2017 - 02.2018
Business Analyst / Quality Assurance
Zero Chaos
07.2015 - 07.2017
Owner and President
Arctic Orchards Ltd.
01.2008 - 05.2012
Continuing Education - Graphic Design
Montgomery College
Bachelor of Science - International Finance and Marketing
University of Miami
Certificate - Google Analytics For Beginners And Advance
Google
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