Ma'Kiya Johnson
Baltimore
Summary
Detail-oriented and creative marketing student with a passion for brand strategy, digital marketing, and customer engagement. Possesses strong skills in market research, social media management, and content creation. Eager to apply academic knowledge to real-world marketing challenges within a fast-paced professional environment. Collaborative team player with excellent written and verbal communication abilities.
Overview
4
4
years of professional experience
Work History
Sales Associate
Target
10.2022 - Current
- Develop in-depth knowledge of Target's product assortment, features, and promotions
- Engage customers on the sales floor, providing personalized shopping recommendations and suggestions based on their needs
- Identify opportunities to cross-sell and upsell products by understanding customer interests and purchase behaviors
- Create visually appealing and on-brand product presentations to drive interest and sales
- Built customer loyalty and retention by delivering excellent shopping experiences
- Utilized point-of-sale (POS) systems and handheld devices to process transactions accurately and efficiently, including cash handling and credit card transactions
- Strong interpersonal and communication skills developed through daily interaction with customers and colleagues
- Adaptability to changing customer preferences and product offerings
- Teamwork and collaboration skills honed through working closely with colleagues to achieve shared goals
Sales Associate
Rue 21
08.2020 - 09.2022
- Develop deep knowledge of Rue 21's current product lines, fashion trends, and key brand partnerships
- Ensure products are properly stocked and merchandised according to visual guidelines
- Create visually appealing product displays and outfit pairings that showcase Rue 21's merchandise
- Engage customers on the sales floor, offering fashion advice and product recommendations
- Actively promote Rue 21's brand identity, value proposition, and current marketing campaigns
- Execute visual merchandising directives and promotional displays as part of marketing initiatives
- Assist with planning and staffing in-store events such as brand partner activations, influencer meet-and-greets, etc.
- Distribute marketing collateral (e.g. coupons, catalogs) and encourage sign-ups for Rue 21's loyalty program
- Utilize Rue 21's systems to track product performance, sales trends, and customer feedback
Education
Bachelor of Business - Marketing
North Carolina Central University
Durham, NC05.2026
Skills
- Passionate
- Multi-tasking
- Agile-minded
- Listening Skills
- Excellent people skills
- Reliable and punctual
- Outgoing Personality
- Exceptional customer service
- Problem-Solving
- Great Communication Skills
- Verbal/written communication
- Organized
- Time Management
Extracurricular Activities
- Bloom
- Eagle Sisters
- Durham 11:11
- SGA
Timeline
Sales Associate
Target
10.2022 - Current
Sales Associate
Rue 21
08.2020 - 09.2022
Bachelor of Business - Marketing
North Carolina Central University
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